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Copyright © Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009
Copyright © Jigsaw Why The Cloud? Reduce costs Faster Implementation Better innovation Enhanced collaboration Real time analytics Superior Accessibility & Integration
Copyright © Jigsaw Everything is going to the Cloud 3 Cloud Computing Platforms SaaS / Cloud Applications Social Networks/Communities Usability Driven Clouds Framework Based Clouds Domain Specific Clouds Data Driven Clouds Industry Specific Clouds Geograph y Centric Clouds Smaller Clouds:
Copyright © Jigsaw ? ? Wheres the Marketing Cloud? 4 Marketing is the #1 discretionary corporate budget Shifts faster than any other discipline Marketing departments employ 8+million But where is the Marketing Cloud?
Copyright © Jigsaw Marketing Cloud The Marketing Cloud is here! 5 Business Intelligence Business Intelligence Marketing Automation Lists, Data Data Hygiene Community Platform Search Lead Generation Social Media Virtual Tradeshows Online Meetings Sales Intelligence Web Analytics Each member logo here
Copyright © Jigsaw Powerful Cloud-based Marketing Solutions already in the market: 6 We want multiple examples that include each Marketing Cloud member Need graphics Search on AdWord, click Demandbase identifies IP/company, serves up contact Marketo dynamic landing page shows right industry, gets form Jigsaw dynamically augments contact data, provides lists of other likely prospects Need graphics Prospect posts on Twitter or LinkedIn – all tracked by Marketo Based on scores, prospect invited to webinar automatically (Citrix, WebEx) All analytics captured in Pivotlink, available in real-time
Copyright © Jigsaw Why Join the Marketing Cloud Disrupting our industries Revenue Growth Customer Acquisition Lead Generation Best-practices collaboration PR, Awareness Brand Acceleration 7
Copyright © Jigsaw Other Benefits Resources, Tools Training Best Practices Research Thought leadership Access to leading solution provider Events, webinars, program 8
Copyright © Jigsaw 9 Marketing Cloud Manifesto Dedicated to transforming and improving the way companies manage their internal Marketing functions and execute their Marketing strategies by harnessing the power of power of emerging cloud-based technology platforms, models, and applications.
Copyright © Jigsaw 10 Marketing Cloud Principles Open Transparent User centric Interoperable Collaborative Secure Benefit-driven Rapid innovation, evolution
Copyright © Jigsaw What does this mean for our customers? Fast, easy implementation Cost savings Simple integration amongst solutions Fast ROI via our solutions Intelligence/analytics Rapid iteration capabilities Productivity improvement Data/content management Simple accessibility Revenue growth
Copyright © Jigsaw What do we need to do next?
Copyright © Jigsaw 1) Define our Cloudiness SaaS applications Delivery of our services in a highly scale-able and elastic fashion Demonstrate before / after vs. non-Cloud solutions Highlight integration Tell simple, hard ROI story Explain other tangible benefits 13
Copyright © Jigsaw 2) Develop content For the site For our sales teams For the PR committee For events For lead gen activities 14
Copyright © Jigsaw 3) Promote! Customer and prospect outreach Dedicated campaigns PR/Analyst participation 15
Copyright © Jigsaw 4) Share! Leads Knowledge Content Learnings 16
Copyright © Jigsaw 5) Reap the Rewards Drive more revenue Acquire customers, market share Improve your pricing Differentiate your products Grow your brand 17
SICoP 2011: Transforming Government through Innovation with Semantic Technologies Brand L. Niemann Director and Senior Data Scientist, Semantic Community.
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