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SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing.

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Presentation on theme: "SOCIAL RESPONSIBILITY MKTG 1960-TEAM5. TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing."— Presentation transcript:


2 TOPIC OVERVIEW Social Responsibility Definitions CSR- Corporate Social Responsibility The Role of Ethics Blowing the Whistle Rachelle Vandruff Rolando Ngayawon Phaedra Sulin Benson Lori Green

3 SOCIAL RESPONSIBILITY: Social responsibility is an ethical theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. Source

4 June, 2012 International Standards Organization Created an international standard for Social Responsibility Six Core Subjects: 1.Human Rights 2.Labor Practices 3.The Environment 4.Fair Operating Practices 5.Consumer Issues 6.Community Involvement and Development ISO 26000, Published 06.2012

5 ISO’s Guiding Principles of Social Responsibility Accountability Transparency Ethical behavior Respect for stakeholders interest Respect for the rule of law Respect for international norms of behavior Respect for human rights ISO 26000, Published 06.2012

6 What is CSR? Corporate social responsibility (CSR), also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business. CSR is a form of corporate self- regulation integrated into a business model.corporateself- regulationbusiness model The term “corporate social responsibility” came into use in the 1960’s and has continued to gain popularity. ISO 26000, Published 06.2012


8 Practices for integrating social responsibility throughout an organization Understanding the social responsibility of the organization The relationship of an organization’s characteristics to social responsibility Reviewing and improving actions and practices related to social responsibility Communicate on social responsibility Volunteer initiatives for social responsibility Enhancing credibility regarding social responsibility Integrating Social Responsibility into an Organization ISO 26000, Published 06.2012

9 Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility [1] by Michael E. Porter


11 “Corporate Social Responsibility has become much more important to large and small organizations because consumers and employees are demanding it.” - William Marre Published 11.23.13 Award Winning Author & Expert on CSR

12 ETHICS: The expression of the standards of right and wrong based on conduct and morals in particular society. -Minor, Lamberton Human Relations 4 th Edition

13 MORALITY: A system of conduct that covers all broadly based, mostly unwritten standards of how people should behave and generally conform to cultural ideals of right and wrong. -Minor, Lamberton Human Relations 4 th Edition

14 ETHICS vs. MORALITY ETHICSMORALITY Where do they come from? Social system External Individual Internal Why we do it? Because society says it is the right thing to do Because we believe in something being right or wrong. What if we don’t do it? We may face peer/social disapproval of even being fired from our job. Doing something against one’s morals and principles may affect individuals differently Uncomfortable, remorseful, depressed, etc.


16 Ethics and Morals both relate to “right” and “wrong” conduct. However, Ethics refer to the series of rules provided to an individual by an external source, e.g. their profession. On the other hand, Morals refer to an individuals own principles regarding right and wrong.

17 ETHICS CODES: Formalized sets of ethical guidelines developed by some companies for use at all levels of the organization.

18 Case Study : Ingredient Labels Ethics Moral Values Whistleblowing What Would You Do? Group Discussion

19 WHISTLEBLOWING Disclosing information that an employee reasonably believes is evidence of illegality, gross waste, gross mismanagement, abuse of power, or substantial and specific danger to public health or safety. - Devine, Tom and Tarek F. Maassarani. 2011. The Corporate Whistleblower's Survival Guide. San Francisco, CA: Berret-Koehler Publishers, Inc.

20 2010 Study by the Ethics Resource Center: 50% of Employees Witness Misconduct on the Job 40% Do Not Act On Their Knowledge Retaliation: 1.Spotlight the whistleblower, not the wrongdoing 2.Build a damage record against the whistleblower 3.Threaten them 4.Isolate them 5.Set them up for failure 6.Physically attack them 7.Eliminate their jobs 8.Paralyze their careers 9.Blacklist them Risks of Whistleblowing

21 Why Do People Become Whistleblowers? Conflicts of values and social responsibility “I am honored that people think I am a hero… but I do not accept that moniker as others are much more deserving of it. I did what was right… have no regrets and would do it again. As you see, we were just ordinary people placed in some extraordinary situation and did the right thing as all should do.” -Dr. Jeffrey Wigand, former high-ranking tobacco industry executive who disclosed the truth about the industry’s disregard for public health and safety.

22 What to Know Before You Blow 1.Be Clear With Your Objectives 2.Anonymity vs. Going Public 3.Essential Survival Tips 4.Maintain Your Sanity 5.Relationships 6.Gathering More Information 7.A Note on Defamation

23 1.Consult your loved ones 2.Test the waters for support among your workplace peers 3.Before breaking ranks, consider working from with the system 4.Always be on guard not to embellish your charges 5.Seek legal and other expert advice early 6.Stay of the offensive with a well-though-out plan 7.Maintain good relations with administrative/support staff 13 Survival Tips 8.Network off the job and identify potential allies 9.Keep an ongoing, detailed, contemporaneous record 10.Secure all relevant records before drawing any suspicion on your concern 11.Engage in whistleblowing initiatives on your own time and with your own resources 12.Check for skeletons in your closet 13.Do not reveal your cynicism when working with authorities

24 SUMMARY 1.Social responsibility is the obligation of all individuals, organizations, and nations. 2.Corporation must practice social responsibility in today’s world, it is no longer optional. 3.Ethics and moral values guide our attitudes toward being socially responsible. 4.Whistle-blowing is a necessary safeguard to social responsibility.

25 “The greatest use of a human is to be useful. Not to consume, not to watch, but to do something for someone else that improved their life, even for a few minutes.” -Dave Eggers, A Hologram for the King “Be the change that you want to see in the world.” -Mohandas Gandhi

26 Thank You!



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