1. © MathMarketing, 2004 www.mathmarketing.com WHAT WILL CHANGE?

2. © MathMarketing, 2004 www.mathmarketing.com WHAT WILL CHANGE?

4. © MathMarketing, 2004 www.mathmarketing.com WHAT OTHERS HAVE SAID Past Funnel Camp participants speak of these changes: "Allowed us to improve our understanding of our market and how we approach our potential clients understanding the value proposition." Mike Sewell, General Manager "Excellent delivery. Lots of insight about the funnel and the tactics." Yau Wong, General Manager Product Marketing "The Funnel Camp really opens your eyes to where you should collectively go as a team." Mark Speirs, Account Manager "This was really valuable and has been an extremely-useful methodology. Being off- site and able to focus as a team was great." Michael Light, Managing Director "We needed a Sales and Marketing plan. We needed the roadmap to achieve our goals and MathMarketing made that possible." Craig Rodda, Account Manager "A worthwhile, focused, diligent and recommended approach. It's about maximising the Sales and Marketing utility, given limited resources. The Funnel Camp will strongly assist in this regard." Paul Caruso, Business Analyst

5. © MathMarketing, 2004 www.mathmarketing.com WHAT OTHERS HAVE SAID DIY - Challenges we see: Lack of a planning methodology means process may be time inefficient Non-neutral adjudicator discourages completely open dialogue Conflict can become unmanaged - participants focus on personalities Insights become myopic, drawn only from group experience & known history No tools to model means no way to what if planning outcomes Inability to predict gaps in revenue, market size, or resource requirements Lack of objectivity summarising the groups viewpoints & reaching conclusions Lack of team buy-in