2 -Stephanie Karen Munn Diamond Consumer Washington, USA Ever since I have purchased my first Gemex certified ring, I have not bought any more diamond jewelry without it! I am truly convinced that diamonds bought without a Gemex certificate isn't worth the other papers that diamond may have. -Stephanie Karen MunnDiamond ConsumerWashington, USA
3 Proven to Increase Diamond Sales & Margins Bright Ideas for Beautiful DiamondsProven to Increase Diamond Sales & MarginsFocus on the romance of diamondsIncrease Margin on every diamond soldSell certified diamond beautyEasy for the consumer to understandIncrease consumer confidence and trust
4 The Diamond ‘Cut’ Debate What consumers want in a diamond GemEx BackgroundRandy WagnerBSEE, MSEE, GemEx Founder, Diamond ConsumerKurt SchoeckertBSME, GemEx Founder, Diamond ConsumerThe Diamond ‘Cut’ DebateWhat consumers want in a diamond
5 The BrillianceScope®The global leader in diamond Brilliance, Fire & Sparkle CertificationWhat is Light PerformanceLight Performance can’t be predicted, it must be measuredScientific, Objective and Independent Measurement!
6 The BrillianceScope GemEx retains ownership of all BrillianceScopes Nearly 200 units installed around the worldOver 2 million diamonds have been measured, and sold with GemEx CertificatesDiamonds sold with GemEx in USA, UK, Europe, India, HK and China
8 Increasing Sales and Profits – GemEx’s Strong Track Record GemEx pioneered the concept of measuring light and certifying a diamond’s brilliance, fire and sparkleMore than 3,500 retail doors and their suppliers have increased diamond sales and marginsMillions of diamonds have been measured and processed for GemEx CertificatesMajor Chain Programs utilizing GemExThe Leo DiamondRadiant StarStar 129TolkowskyAnd More
9 Increasing Sales and Profits – GemEx’s Strong Track Record Over ten years of proven success in helping dramatically increase sales and profits. Three examples:GemEx Survey - $6200 vs. $9200 diamondsRetail Chain A30% of Customers were willing to pay 25% moreRetailer B1st year: loose diamond sales doubled.Loose Diamond Sales for December 2005 were up 56%New diamond line with The GemEx Certificate was the major contributor to increase.Two ‘Very High’ ratings and one ‘High’ rating on The GemEx Certificate.
10 How does GemEx help Retailers sell diamonds? GemEx CertificateGemEx BrillianceScope ViewerGemEx Live Report online and interactiveGemEx Mobilem.gemex.comGemEx Training
11 Selling Diamonds with GemEx We have all been to restaurants or events with hundreds of diamonds in the room…One or two of those diamonds stand out…What makes those diamonds stand out?Superior Brilliance, Fire & Sparkle!Show your customers the Certificate and explain that each individual diamond is certified for its Light Performance
12 Selling Diamonds with GemEx Use the Viewer to show the differences in diamond Light PerformanceWhat does your customer prefer?Choose a beautiful diamond using the Viewer and Certificate
14 Selling Diamonds with GemEx GemEx Live ReportHow often do your customers want a 2nd opinion from family and friends before they buy?How do you convince a customer who is comparison shopping?What if your customer could show their diamond to someone else without leaving your store?When your customer is home at night, how exciting will it be when they can see your diamond online?
15 Selling Diamonds with GemEx Use the internet to your advantage…put the diamond id on your business card along with your website link toKeep your connection with your customerEnter diamond ID’s and compare diamondsCompare to median diamondCompare to other diamonds customer interested in buying
17 GemEx MobileHow often do you see your customers using their phones when they walk in your store?Send them the Brilliance, Fire & Sparkle Certificate of the diamond they are interested in buying directly to their phoneand enter their mobile phone number
18 Why GemEx Works Sell Brilliance, Fire and Sparkle GemEx is not just a CertificateSelling the beauty of the diamondFulfil the needs of your customerCustomers pay for quality when they see it, understand it and trust itEnhancing relationships and showing them the WOW!
19 Presentation TipsWhere have you been when you noticed a great diamond?There are many diamonds in the room at cocktail parties and restaurantsOnly one or two stand outWhat makes those diamonds stand out?The Brilliance, Fire and Sparkle of the diamondOur diamonds are certified for superior brilliance, fire and sparkle.Bullet points
20 Presentation TipsWith our beautiful diamond, every diamond is certified for brilliance, fire and sparkle.You are guaranteed that you will be buying a beautiful diamond when you purchase and wear one of these diamonds.
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