2. -Stephanie Karen Munn Diamond Consumer Washington, USA
Ever since I have purchased my first Gemex certified ring, I have not bought any more diamond jewelry without it!   I am truly convinced that diamonds bought without a Gemex certificate isn't worth the other papers that diamond may have. 
-Stephanie Karen Munn
Diamond Consumer
Washington, USA

3. Proven to Increase Diamond Sales & Margins
Bright Ideas for Beautiful Diamonds
Proven to Increase Diamond Sales & Margins
Focus on the romance of diamonds
Increase Margin on every diamond sold
Sell certified diamond beauty
Easy for the consumer to understand
Increase consumer confidence and trust

4. The Diamond ‘Cut’ Debate What consumers want in a diamond
GemEx Background
Randy Wagner
BSEE, MSEE, GemEx Founder, Diamond Consumer
Kurt Schoeckert
BSME, GemEx Founder, Diamond Consumer
The Diamond ‘Cut’ Debate
What consumers want in a diamond

5. The BrillianceScope®
The global leader in diamond Brilliance, Fire & Sparkle Certification
What is Light Performance
Light Performance can’t be predicted, it must be measured
Scientific, Objective and Independent Measurement!

6. The BrillianceScope GemEx retains ownership of all BrillianceScopes
Nearly 200 units installed around the world
Over 2 million diamonds have been measured, and sold with GemEx Certificates
Diamonds sold with GemEx in USA, UK, Europe, India, HK and China

7. The GemEx Certificate

8. Increasing Sales and Profits – GemEx’s Strong Track Record
GemEx pioneered the concept of measuring light and certifying a diamond’s brilliance, fire and sparkle
More than 3,500 retail doors and their suppliers have increased diamond sales and margins
Millions of diamonds have been measured and processed for GemEx Certificates
Major Chain Programs utilizing GemEx
The Leo Diamond
Radiant Star
Star 129
Tolkowsky
And More

9. Increasing Sales and Profits – GemEx’s Strong Track Record
Over ten years of proven success in helping dramatically increase sales and profits. Three examples:
GemEx Survey - $6200 vs. $9200 diamonds
Retail Chain A
30% of Customers were willing to pay 25% more
Retailer B
1st year: loose diamond sales doubled.
Loose Diamond Sales for December 2005 were up 56%
New diamond line with The GemEx Certificate was the major contributor to increase.
Two ‘Very High’ ratings and one ‘High’ rating on The GemEx Certificate.

10. How does GemEx help Retailers sell diamonds?
GemEx Certificate
GemEx BrillianceScope Viewer
GemEx Live Report online and interactive
GemEx Mobile
m.gemex.com
GemEx Training

11. Selling Diamonds with GemEx
We have all been to restaurants or events with hundreds of diamonds in the room…One or two of those diamonds stand out…What makes those diamonds stand out?
Superior Brilliance, Fire & Sparkle!
Show your customers the Certificate and explain that each individual diamond is certified for its Light Performance

12. Selling Diamonds with GemEx
Use the Viewer to show the differences in diamond Light Performance
What does your customer prefer?
Choose a beautiful diamond using the Viewer and Certificate

14. Selling Diamonds with GemEx
GemEx Live Report
How often do your customers want a 2nd opinion from family and friends before they buy?
How do you convince a customer who is comparison shopping?
What if your customer could show their diamond to someone else without leaving your store?
When your customer is home at night, how exciting will it be when they can see your diamond online?

15. Selling Diamonds with GemEx
Use the internet to your advantage…put the diamond id on your business card along with your website link to
Keep your connection with your customer
Enter diamond ID’s and compare diamonds
Compare to median diamond
Compare to other diamonds customer interested in buying

17. GemEx Mobile
How often do you see your customers using their phones when they walk in your store?
Send them the Brilliance, Fire & Sparkle Certificate of the diamond they are interested in buying directly to their phone
and enter their mobile phone number

18. Why GemEx Works Sell Brilliance, Fire and Sparkle
GemEx is not just a Certificate
Selling the beauty of the diamond
Fulfil the needs of your customer
Customers pay for quality when they see it, understand it and trust it
Enhancing relationships and showing them the WOW!

19. Presentation Tips
Where have you been when you noticed a great diamond?
There are many diamonds in the room at cocktail parties and restaurants
Only one or two stand out
What makes those diamonds stand out?
The Brilliance, Fire and Sparkle of the diamond
Our diamonds are certified for superior brilliance, fire and sparkle.
Bullet points

20. Presentation Tips
With our beautiful diamond, every diamond is certified for brilliance, fire and sparkle.
You are guaranteed that you will be buying a beautiful diamond when you purchase and wear one of these diamonds.

21. Create an exciting ending