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Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support.

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Presentation on theme: "Introducing Me-TV © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support."— Presentation transcript:

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2 Introducing Me-TV

3 © CBS Studios, Inc. All rights reserved. 80+ affiliates In less than a year, Me-TV has accomplished something truly memorable… Support from major broadcast groups including: Hearst Raycom Media General Cox Newport Titan Londen Bonten Bahakel Capitol New Age Quincy Gray New London Hubbard and now coming to Las Vegas on KLAS 8.2 and Cox Cable 129! including primary stations in 5 markets covering 50%+ of the USA

4 Iconic shows, characters and memorable episodes – all part of Me-TV The Destination for Classic TV Library includes more than 60 classic titles. Includes series from Twentieth Century Fox Television Distribution and CBS Television Distribution as well as independent series owners and producers. Home to some of the best television programs ever produced including: M*A*S*H, Perry Mason, The Dick Van Dyke Show, the original Star Trek, Hawaii 5-0, Taxi and many more.

5 Critically Acclaimed and Award-winning Series Me-TV features many of the most popular and critically acclaimed series ever produced for television! The Twilight Zone 8 Nominations 3 EMMY WINS Bonanza 12 Nominations 3 EMMY WINS The Bob Newhart Show 6 Nominations 1 EMMY WIN Happy Days 9 Nominations 1 EMMY WIN The Dick Van Dyke Show 25 Nominations 15 EMMY WINS Gunsmoke 15 Nominations 5 EMMY WINS The Odd Couple 14 Nominations 3 EMMY WINS The Mary Tyler Moore Show 67 Nominations 29 EMMY WINS

6 Classic Hits Laverne & Shirley Hogans HeroesI Love Lucy Me-TVs schedule is loaded with the biggest television hits your audience and advertisers remember and enjoy! The Honeymooners Taxi The Brady BunchPerry Mason M*A*S*H

7 Highly Promotable Marketing Opportunities Me-TV packages and promotes series in a creative, contemporary manner that resonates with Boomers, their families and your business. From Betty White Nights to Not So Royal Weddings, to major holidays, MeTV takes todays pop culture and calendar events and makes them memorable entertainment.

8 Ratings Success Milwaukee DMA #35 Since the networks national launch in December 2008, Me-TV has shown strong book to book growth in Milwaukee… Source: Nielsen, Milwaukee Live +7, HH Averages, November 2010 /February 2011 Measurement Periods. Me-TV=WBME +42% +29% +225% +33% +25% +33%

9 Against the Competition Milwaukee DMA #35 After just two years, the popularity of Me-TV goes head to head with The CW and MyNetwork affiliates sign-on to sign-off Source: Nielsen Media Research Milwaukee DMA Feb 11 Live + 7

10 Against the Competition Milwaukee DMA #35 Me-TV also goes head to head with The CW and MyNetwork affiliates in key dayparts. Source: Nielsen Media Research Milwaukee DMA Feb 11 Live + 7

11 Me-TV vs. Cable Milwaukee DMA #35 Equally competitive with local cable in Milwaukee - ranks amongst top 10 cable networks! Source: Nielsen Milwaukee DMA Feb 2011 Live+ 7 HH Ratings RANKM-F 9a-3pM-F 6p-7pM-F 10p-12aSa-Sun 12p-5pSa-Sun 6p-10p 1 NICKUSA 2 TNT ESPNTNT 3 USA NICKFX 4 TNTTBSHISTORY TBS 5 MSNBC DISNEY 6 TBSNICKTBSDISNEYHISTORY 7 MSNBCDISNEYESPNTBS 8 DISNEYFXMSNBCFXESPN 9 FXTNTNICK 10 FXHISTORYNICKMSNBC

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13 Las Vegas DMA Viewer Profile: Adults 18+ Source: February 2011 Marshall Marketing Survey of Clark County Adults 18+ Male51% Female49% GENDER% AGE RANGES% High School28% Some College25% Vocational/Technical3% College Graduate24% Some Graduate Work3% Graduate Degree14% EDUCATION% % % 50+39% OCCUPATION% White Collar/Manager29% Retired20% Blue Collar/Operative12% Clerical10% $30,000 to $50,00022% $50,000 to $75,00023% $75,000 or More34% $100,00 or More19% HH INCOME% Own a house60% Rent24% Live with Parents9% Own a Condo/Townhouse5% PRIMARY RESIDENCE% 1 – 4 Years17% 5 – 15 Years40% 16+ Years43% YEARS IN CLARK CO% Savings Account68% Interest Checking Account45% 401K41% Mutual Funds20% FINANCIAL SERVICES%

14 Las Vegas DMA Viewer Profile: Baby Boomers Ages 47 to 65 With its quality programming from the 50s, 60s, 70s and 80s, Me-TV attracts the Boomer consumer. Source: February 2011 Marshall Marketing Survey of Clark County Adults, Baby Boomers Male50%99 Female50%101 GENDER%Index AGE RANGES%Index High School28%98 Some College23%94 Vocational/Technical32%67 College Graduate26%108 Some Graduate Work5%153 Graduate Degree15%109 EDUCATION%Index % % %307 OCCUPATION%Index White Collar/Manager29%99 Retired28%135 Blue Collar/Operative12%106 Clerical8%81 $30,000 to $50,00020%90 $50,000 to $75,00025%105 $75,000 or More42%124 $100,00 or More29%151 HH INCOME%Index Own a house75%125 Rent15%63 Own a Condo/Townhouse7%130 PRIMARY RESIDENCE%Index 1 – 4 Years13%175 5 – 15 Years33% Years54%125 YEARS IN CLARK CO%Index Savings Account79%115 Interest Checking Account55% K39%95 Mutual Funds29%141 FINANCIAL SERVICES%Index

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16 Program Schedule A Great Line-up with Appeal for Every Member of the Family! KLAS 8.2 and Cox Cable Channel 129 KLAS 8.2 and Cox Cable Channel 129 Effective

17 KLAS 8.2 and Cox Cable Channel 129

18 © CBS Studios, Inc. All rights reserved. Me TV Introductory Package 30 spots per month Mon-Sun 5a-5a Total Investment: $300 As a incentive, if you book this for 3 consecutive months, you will get a bonus of 10 spots per month at no charge! Date: Company: Signature: I got some splaining to do!


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