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2013 Direct Response Advertising Sales Person: Joann KelleherPhone #: 773-883-3125 Coverage Map CLTV –TV | 2501 West Bradley.

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Presentation on theme: "2013 Direct Response Advertising Sales Person: Joann KelleherPhone #: 773-883-3125 Coverage Map CLTV –TV | 2501 West Bradley."— Presentation transcript:

1 2013 Direct Response Advertising Sales Person: Joann KelleherPhone #: Coverage Map CLTV –TV | 2501 West Bradley Place | Chicago, IL CLTV REACHING ALMOST 2 MILLION HOUSEHOLDS CHICAGO DMA – 1,700,000 Households on Comcast & RCN cable systems ROCKFORD DMA – 88,000 Households on Comcast Cable SOUTH BEND DMA – 134,000 Households on Comcast

2 now reaches almost 2 Million Homes in the Chicago DMA on Comcast Cable and RCN Cable, and Rockford and South Bend DMAs on Comcast Cable. Coverage Map CLTV –TV | 2501 West Bradley Place | Chicago, IL Comcast Cable Comcast & RCN Cable Comcast Rockford & South Bend CONTACT: Joann Kelleher/NSM TO BOOK YOUR ORDERS OFFICE: Tape formant is BETA Tapes and written instructions are due 48 hours in advance of airdate. Holiday log deadlines may vary – please call to confirm MAILING ADDRESS: WGN-TV Traffic Department – CLTV 2501 West Bradley Place Chicago, IL is the only 24 Hour Local Cable News Channel in Northern Illinois/Indiana.

3 Broadcasting from the combined WGN-TV/CLTV newsroom providing the market with the most up-to-date news of the day in partnership with the Chicago Tribune and WGN- AM Viewed in over almost 2 Million Homes on Comcast and RCN in Chicago, Rockford and South Bend DMAs The Markets only local news and entertainment information channel available 24 hours a day. Provides the market with consistently updated information with Breaking News, Weather on the 1s, Commutercast Traffic, Sports and Business updates along with daily replays of WGNs Noon News and 9PM news #3 in Cable News in unduplicated cume AD25-54, reaching 529M per week - out delivering Fox News Channel, CNN Headline News, and CNBC CLTV.com is the only cable news web site featuring local news, video and blogs. cltv.com delivered 13 million page views and 2.5 million unique visitors in 2011 Chicagos Local News Leader On Cable CLTV TARGETED PROGRAMS Chicagos Best - is a weekly food and lifestyle program featuring Chicago's Best of everything. Living Healthy Chicago– Targeting health-conscious Adults who are looking for great ideas to help them enjoy Living Healthy in Chicago Bring It Home– Targeting A25-64 interested in upgrading the beauty of their home

4 Broadcasting from the combined WGN-TV/CLTV newsroom providing the market with the most up-to-date news of the day in partnership with the Chicago Tribune and WGN-AM Viewed in over 2 Million Homes on Comcast and RCN in Chicago, Rockford and South Bend The Markets only local news and entertainment information channel available 24 hours a day. Provides the market with consistently updated information with Breaking News, Weather on the 1s, Commutercast Traffic, Sports and Business updates along with daily replays of WGNs Noon News and 9PM news #3 in Cable News in unduplicated cume AD25-54, reaching 529M per week - out delivering Fox News Channel, CNN Headline News, and CNBC CLTV.com is the only cable news web site featuring local news, video and blogs. CLTV.com will deliver 10+ million page views and 3 million unique visitors in 2012 Delivers sought-after consumers: Working Women111 index Weekly Supermarket purchase$ index $50M+ income index In home 10+ years 120 index Adults index (source: Scarborough 2012 release 1) Chicagos Local News Leader On Cable

5 CLTV Utilizes the Vast Resources of Tribune Company for Award-winning News and Features for Award-winning News and Features News »CLTV News broadcasts from the combined CLTV/WGN-TV newsroom and draws on the experience of hundreds of Chicago Tribune journalists to make CLTV newscasts the most in-depth in Chicagoland. »WGN-TV News Replay. Catch replays of WGN-TVs Noon News Mon-Fri at 1pm, and WGN-TVs News at Nine on CLTV M-Sun at 11pm. Weather & Traffic »Weather on the 1s. CLTV partners with weather leader WGN-TV to bring weather reports every 10 minutes on the 1s. WGN-TVs state-of-the-art weather center further enhances their market-leading reputation. »Traffic on the 1s. Chicago is known for its traffic snarls and CLTV covers them like no other station. CLTV provides live, continuously updated traffic reports every hour, 24 hours a day, 7 days a week. CLTV Reaches Targeted Audiences with New Programming and Websites Chicagos Best premiered in April 2010 on CLTV and WGN-TV. The Emmy Award winning Chicago's Best focuses on the best places to get the best local food in Chicago! Living Healthy Chicago. A new way to look at health from a uniquely Chicago perspective. Presented on-air and on-line, Living Healthy Chicago is a new, entertaining half-hour program focusing on what it takes to be healthy and stay healthy. It will feature the simple things you can do every day to improve the quality of your life. Bring It Home A fast paved 30 minute show that brings Chicagoans the best in designing tips and resources and home developments

6 Reaching a local audience Great appeal Over the air WGN-TV 9.2 Comcast 353 RCN 29 WOW 19Mediacom 108 Charter 967 Proven programming, sitcoms & movies Inventory in memorable content Viewers ready to buy and act on what they see! Antenna TV CHICAGO

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8 Antenna TV –CHICAGO DIRECT RESPONSE RATES DAY/TIME :120 :60 :30 MON-SUN 6a-12am $100 $50 $25 MON-FRI 8A-6P $120 $60 $30 MON-SUN 6P-12A $160 $80 $40 MON-SUN 12A-6A $ 60 $30 $15

9 Antenna TV delivers Adults Classic TV Viewers Based on current TVL, WWME, This TV, TBS, and Nick at Nite Weekly Audience There are 1.5 Million Adults Classic TV viewers in Chicago! A35-64: Households Live in a household with two or more adults Own their home 69% 87% 77% Live in a household with 1 or more people employed full-time A35-64: Income Source: Scarborough 2012 Release 2 65% have a Household income of $50k or more! Total annual spending power of the group is $44.8 billion dollars per year! A35-64: Education 77% are college educated

10 Average Classic TV Viewers in the Chicago Market Based on current TVL, WWME, This TV, TBS, and Nick at Nite Weekly Audience Source: Scarborough 2012 Release years old 2.Work 3.Household income is $77,191 4.Market value of home is $246,405 5.Spend $ per week on groceries 6.Household size of 3.1 (1 child living in the household) 7.Are college educated 8.Have lived in their present home for 11 years 9.Eat at a sit down restaurant 3.2 times a week 10.Eat at a fast food place 5.7 times a week 11.Spend 8.16 hours on the internet in a week Reach this audience through Antenna TV!

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