Presentation on theme: "Consumers are mobile. We bring them to you.. For every baby born worldwide, two smartphones are sold. Its the age of the smartphone."— Presentation transcript:
Consumers are mobile. We bring them to you.
For every baby born worldwide, two smartphones are sold. Its the age of the smartphone
Smartphones are todays computer 25 percent use smartphones, not computers, for majority of Web surfing. – MSNBC
How mobile research is changing the game... Captures the lost demographic. Accesses the never-takes- surveys respondent. Captures data with unprecedented speed. Gathers point-of-emotion responses
Over past 3 years EMI has tested over 8 mobile panels Over 300k respondents with 1000 new joining per day. Recruited via panel, in-app advertising, web-traffic, and through app stores. Fast response rates – 25% of text/push surveys are answered in first hour No other offering is as complex in programming, offers a mixed recruiting methodology, or provides data at this speed. What makes On the Go different?
Our Panel * Source: Your First Survey How often do you participate in market research studies? Close to 300,000 panelists ready and waiting 500 to 1000 panelists added daily via traditional and non-traditional marketing. In-depth panelist profiles featuring more than 500 demographic and psychographic variables. Integrated mixed-mode capabilities. 88% of panelists do not regularly participate in other survey research.*
US – App Based Demos Gender:Income:Children Under 16: Male51.10%Less than $25K25.80%Yes41.60% Female48.90%$25K-$34,999K10.60%No58.40% $35K-$49,999K14.30% Ethnicity:$50K-$74,999K19.70% White (non Hispanic)63.70%$75K-$99,99912.30%Primary Language: African American/ Black12.60%$100K or More17.30%English79.60% Hispanic/ Latino16.30%Spanish12.60% Asian4.80%Other Indo-European3.70% Middle Eastern0.50%Job Status:Asian and Pacific Island3.20% Pacific Islander0.40%Full-time White Collar30.20%Other0.90% Native American/ Alaskan1%Full-time Blue Collar15.80% Other0.70%Part-time13.10%Education: Retired5.50%Some HS or Less15.50% Age:Homemaker9.90%Finished High School29.30% Under 176.50%Student15.50%Some College or AA20.30% 18 to 2941.70%Unemployed9.80%Finished College24.80% 30 to 3924.60%Post Graduate10.10% 40 to 4915.40%Home Ownership: 50 to 598.70%Rent34.90% 60 or older3.50%Own65.10%
The Lost Demographics! Younger generation – Over 48% under the age of 30 Nearly 30% have HHI of $75k or more Over 12% African American Over 16% Hispanic
What can On the Go do for you? Complex Programming Capabilities Ability to support Rotations, Branching, Piping and Skip Logic Offer Conjoint and Max Diff survey designs GPS tracking, Video, Audio capabilities Branded App capabilities Restaurant CSAT capabilities
Real-Time Data Reporting Client Project Tracker provides live data feed, including moment-to- moment video testing reporting.
Visit us at www.emi-ors.com or call a representative at 513.277.0931 today. EMI On the GO Know it Now… The Future of market research is here.