1. A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting, USA mary@vindulge.com vindulge.com twitter - @marycressler @vindulge

2. How will you stand out amongst your competition?

3. Telling YOUR Story

4. WHO is telling your story? You? Winemaker? Sales staff/Employees? Distributors?

5. Take the time to UPDATE your story

6. Chardonnay = +

7. A well trained staff leads to consistency and confidence

8. Create an EXPERIENCE around your products

9. Do you have a training plan for your employees?

10. TOURS

11. Tour Groups/Comp anies

12. Do you have a blog?

13. Are you on twitter?

14. Are you on facebook?

15. Does your website identify how to find you on social media sites?

17. Whats in your toolbox?

18. If you are not telling your story, chances are someone else is.

19. A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting, USA mary@vindulge.com vindulge.com twitter - @marycressler @vindulge