2Logistics 7-9pm MEB 243: Tues 4/16-4/30 or Wed 4/17-5/1 WiFi user: event0209, pass: 49Kv/67Po/72KwRecommended read: WordPress for Dummies (5th ed.)Quick survey:Who works in IT? Other fields?Programming experience?Built a website before? Using what?Ever used WordPress or another CMS?Brought a laptop today? Tablet? (next time if can)Purpose of the website(s) you want to build?
3Disclaimers, etcI…am a programmer & a consultant; WP is one of the many tools in my toolboxam not all-knowing or perfect; I’ll tell you what I know, and tell you when I don’t knowam available for consultation (cost varies), but my goal is to make you able to run your own siteYoushould ask me lots of questions!will get occasionally frustrated/lost; that’s normal, but tell me if you dowill get the most out of this course if you build a site while we’re learning (even if you scrap it later)
5WordPress is a Content Management System… but what can you do with it? Class listings, calendar, shopping cart & paymentsOnline courses, profession-based social networkingE-zine, event listings, advertisingCorporate website w/ design showcasePhoto & video gallerymore atwordpress.org/showcase
6Why WordPress? NOT JUST BLOGS! Easy to add/edit contentEdit from anywhere via web browserLots of plugins (extensions) & themes (templates)Easy to change look while retaining contentVery flexible and constantly improvingWhy not WordPress?Complexity (but not as bad as you might think)Need slightly better server (but still cheap/free)Takes a little getting-used-to
7Case Study Conversion from plain-old-HTML to WordPress Addition of SEO and other toolsImmediate and dramatic improvements:twice as many visitors over last 6 months8x increase in length-of-stay during first week, settled down to 38% permanent improvement40% decrease in bounce rate (visitors who leave) in first week, settled down to 7.5% decreasethe real benefit: 35% increase in gross income
9Internet Basics What is the Internet? What is a Webserver? IPs & Domain Namesjonpeck.com=cutoncefilms.com=google.com=yahoo.com=} same!
10Hosting dedicated vs shared (VPS, cloud) jonpeck.com jonpeck.com index.htmlone.htmlcutoncefilms.com…..two.html…..art.gif…..
11Static content Dynamic content (text & files) (code & databases) VS transientpages-request-requestsomewebsite.comindex.htmlWordPressor other CMScode (PHP)one.htmltwo.htmldatabase (MySql)art.gif
12WordPress.org vs WordPress.com WordPress.org: provides software that you put on your own server (aka “host”); more complexity but also more extensibility (plugins, etc)WordPress.com uses a modified (crippled) version of that same software, but running on their own servers: you use their serverBoth are free, but…WordPress.org: you need server (usu. $9-10/month)WordPress.com: $30-100/yr to remove ads, allow custom domain, enable theme editing, etcFor anything more than basic blogging, I’d recommend WordPress.org
13Set Up a Test Site! OK for now: http://seemeroar.com/wp-admin these will be SLOW and are TEMPORARYsome features (add themes, plugins, etc) not availableUsernamePasswordPublic Websiteoneone!sitetwotwo!site…twelvetwelve!siteBetter: 2-weeks* FREE at DreamHost (*always if 501c3)go to > “Get Hosted”solid, reasonably fastusually $120/year but I’ve provided some discountsBetter: 2-weeks* FREE at DreamHost (*always if 501c3)go to > click “Sign Up”on second page of signup, pick “already have”, enter a domain name ending in ______.dreamhosters.comor: register a new domain name of your choice (in this case, if you cancel, you must pay for the domain)
14The left-Navigation provides access to specific features of WordPress. The DashboardThe administration panel (“dashboard”) is usually atThe Content Pane has info about your site’s status… how many pages you have, etc.This Pane changes depending on what part of the left-Navigation you have just clicked on.The left-Navigation provides access to specific features of WordPress.Each one has its own sub-menu… we’ll get into the specifics in just a bit.The “admin bar” tells you what site you are editing, and who you are (rollover your name to logout)A different version of this bar appears when you are visiting your own site (if you are logged in).“Screen Options” changes which items are shown on the current screen of the Dashboard.“Help” is context-specific, providing info about the current Dashboard screen.