1. Helping Companies Connect Smarter™
Helping Companies Connect Smarter™

2. Agenda I. GHI Corporate Background What is SEM?
Why Should I Care About SEM?
How Will SEM Benefit Me?
Who Is Already Benefiting From SEM?
SEM Experience / Success Stories
SEM Engagement Methodology
Organic SEM: Start PositionTM & Finish LineTM
PPC: Paid Placement
Q & A

3. Helping Companies Connect Smarter™
Helping Companies Connect Smarter™

4. Helping Companies Connect Smarter™
Helping more than 5,000 clients Connect Smarter™ with their markets through a customized combination of Internet, marketing, and telecom services.
Helping Companies Connect Smarter™

5. Helping Companies Connect Smarter™
Subsidiaries
GHI Internet Services is an interactive media firm specializing in website design, Internet marketing, and ASP solutions serving more than 650 clients worldwide
GHI Marketing Services is a senior management advisory firm
GHI Telecom Services is a telecommunications expense management firm providing voice, data, and IP services saving $18,000,000 for 4,200 clients
GHI International Services is a distribution and outsourcing firm headquartered in West Africa providing international sales organizations distribution rights to GHI products and services
Helping Companies Connect Smarter™

6. Helping Companies Connect Smarter™
Managed Enterprises
Automation Technologies Consulting is a software consulting firm specializing in object and component-based development for F100 companies in Northeast Ohio
Helping Companies Connect Smarter™

7. Helping Companies Connect Smarter™
At A Glance
$5M in sales
5,200 customers in 34 states and 7 countries
70+ products & services
250+ Partners & Google: Multi-channel strategy
Web Design and Internet Marketing Preferred Vendor for NOACC, Northern Ohio Area Chamber of Commerce, representing 120+ chambers and 125,000 commercial members
Headquartered in Medina, Ohio with International office in West Africa
Helping Companies Connect Smarter™

8. Helping Companies Connect Smarter™
Specifics
GHI: By the numbers…
5,200 clients worldwide
60+ Internet products
10+ Telecom products
6 Marketing services
12 Staff + 5 Interns
60+ Web Partners
200+ Telecom Partners
8 web properties
2 offices
GHI: Recognition & Awards…
2006 Cascade Capital Business Growth Award: 5 years growth > 100%
2006 Team NEO Success Award: Top 58 Firms for profitability
2005 Distinguished Marketing & Sales Award
2005 Small Business of the Year, Medina County
2005 Team NEO Success Award: Top 42 Firms for growth
2005 Crain’s “ Who’s Who in Technology”
2005 Weatherhead 100: 15th fastest growing company in NEOH
2004 Weatherhead 100: 8th fastest growing company in NEOH
2004 Entrepreneur of the Year, Medina County, Honorable Mention
2003 Crain’s Top 25 Web Design Firms
2002 Top 30 Largest Qwest Telecom Brokers, Nationwide
Helping Companies Connect Smarter™

9. Helping Companies Connect Smarter™
GHI Capabilities
Strategy
Branding
Web Design
Web Maintenance
Content Management
Web Hosting
e-Commerce
Blogging
Web Analytics
Opt-in Marketing
Search Engine Marketing
Conversion Optimization
Landing Page Design
SEM Content
Banner Advertising
Podcasting
Vodcasting
Internet Radio
Long Distance Voice
Data Communications
Wide Area Networks
Frame Relay
Virtual Private Networks
High Speed Internet
Voice Over IP (VoIP)
Helping Companies Connect Smarter™

10. Internet Marketing Services
The best way to find new customers…
is to simply let them find you!

11. SEM Experience / Success Stories
By the numbers…
First Client 1997: Early Adopter
Over 250 SEM Engagements
150 Search Engine Marketing Clients Worldwide, including Singapore, UK, Ireland, West Africa, and China
Largest Competitive Web Firms in town Outsource 100% of their SEO Projects
60+ SEM International Partners & growing
SEM represents 50% Internet Revenues
7 Staff Members dedicated to SEM
Success Stories…
Tire retailer grew web site traffic 600%; orders into call center grew 300%
Online furniture store grew revenues 900% within 24 months
Logistics firm attributed 70% growth to internet sales
Non-profit increased unique visitors from 600,000 to 3.2M
Major clothing retailer landed at the top of the Search Engine results pages in less than 2 months
Manufacturing client increased sales leads by 1000%
Distributor client achieved $250,000 in new sales within 2 months
The best way to find customers… is to simply let them find you!

12. SEM Partial Client List
Advanced Urology Associates
Advantage Contacts
AJ Marketing
Albums, Inc.
AmishWareHouse.com
American Coffee Services
ANS Corp
Ashland University
AtomicBox Logistics
Atromick
Auburn Environmental
Automation Tech
Ayrshire
Bacons Information
Bridges Bus Consultancy
Brilliant Learning Centers
Calfee
Callos Companies
Carnegie Insurance Services
Caster Connection
Catan Fashions
Charter One Bank
CIDMA
Conrad’s Tire
Connie Glaser
Copperloy
Coral Company
Cramer Real Estate
Cube Coach
DAAC
Delahaye
Dolphin Electric
Dorothy Leeds
Dr. Robert Rosenstein
Dynatech
Ellin LaVar Textures
Encompix
Freedom Chapel
Fulcrum Consulting
FurnitureWholesalers
Gerspacher Real Estate
GolfersPainRelief
Grafix Plastics
Great Lakes Computer
Guardian Industries
HomeOfficeDirect.com
IHomeSchool.com
IQ Digital
Imbert Corp
Interlake Stamping
Johnny Applestix
Lydia Learn
Marshall Goldsmith Partners
Martindale Electric
National City Bank
NCLB Tutors
OHDELA
Ohio Pool
Pat Geary
PDELA
PayItAllOff.com
PB&G
RCG Consulting
Rocky Outdoor Gear
Sally Helgesen
Simma Lieberman
Southport Services
Speith, Bell
Stylmark
Styx Valley Vinyl
Susan Roane
Taft Law
Tape Rental Library
Technico
Technology4biz
Tenth Floor
The Cruise Co
The Place
Tiger General
Trust Title
Turning Technologies
Water’s Edge Apartments
Watteredge
Westminster Academy Memphis
White Hat Management
White Hat OnCampus
Zinck's Inn
Zion Industries
The best way to find customers… is to simply let them find you!

13. The best way to find new customers… is to simply let them find you!
What Is SEM?
Search Engine Marketing (SEM) is an empirical, data-driven internet
marketing process that helps companies position their web properties
on Page One of Google, Yahoo, MSN, and AOL … out in front of their
competition, for specific keywords and phrases, that proactively
searching buyers / researchers have already typed into the major
search engines for the sole purpose of finding companies, products,
and services to solve their many needs.
SEO is the glue that enables Google to find the best websites for its searching customers connecting buyers with sellers on the internet. And SEO and Google will work all day long, every day, worldwide, for you, and never stop, never quit, never complain, and never argue about commissions or performance.
The best way to find new customers…
is to simply let them find you!

14. Why Should I Care About SEM?
The market is shifting from a Nation of Sellers to a Nation of Buyers
Significant sales channel with unmatched ROI than many traditional sales channels / methodologies
Make the fastest growing companies in the world work for you, all day long, for less than one FTEs healthcare costs
It works; it’s cheap; it’s a 24 hour brand machine working for you all day long, worldwide
But don’t believe me….let’s look at the FACTS
The best way to find new customers…
is to simply let them find you!

15. Search Engine Facts It Took… The best way to find new customers…
37 years for radio to reach 50 million users
34 years for the telephone to gain 50 million customers
13 years for television to have 50 million viewers.
It took the Internet less than 5 years to reach that same mark.
Now, with an estimated 1.25 billion users online, there is a huge marketing
potential for businesses to market and sell their products and services via the
World Wide Web.
Time to Market is shrinking….Market Opportunity is growing.
Website optimization and search engine placement is targetable, trackable,
flexible and interactive.
The best way to find new customers…
is to simply let them find you!

16. The best way to find new customers… is to simply let them find you!
Search Engine Facts
Did you know…
Six out of seven sales resulting from search engines originated in the organic search listings
84% of Internet users (107 million Americans) start at a search engine
80% of all first-time visitors to your web site are the direct result of search engine queries
The approximate cost of acquiring a new customer through search is about $8.50, versus $50 for online display ads and $70 per customer via direct mail.
The Internet is now the #2 source for consumers to learn about new products and services.
Over 500 million searches are performed every day on the Internet worldwide
Over 5 billion searches are performed per month in the U.S. (55% growth over last year at this time)
High-growth e-commerce sites get 19% of their overall traffic from SEO and 32% from paid search ads.
45% of the people who bought online found the website via a search engine
68% of online shoppers distrust an unprofessional web site
People who spend five or more hours per week online average an astounding 71% of their time searching for information
The average web site gets 73% more overall traffic within six months of being optimized
180 million searches performed during primetime vs 3 million on TV … where are the eyeballs.
Total Internet spending in 2005 was $143 billion up from $117 billion in 2004 (22% increase, which still represents less than 1% of retail sales)
U.S. Internet access penetration is 64% of households
The best way to find new customers…
is to simply let them find you!

17. The best way to find new customers… is to simply let them find you!
Search Engine Facts
Search engine optimization services ranked #1 promotional strategy used by e-commerce web sites.
-ActivMedia Research, 2005
“97% of Fortune 100 companies has some type of site architecture problem that might give them
problems being found by search engines.”
-iProspect
85% of qualified internet traffic is generated through search engines.
75% of searchers never look further than page 1.
-Georgia Institute of Technology
Users looking for products are far more likely to type the product name into a search engine's search
box (28%) than browse shopping "channels" (5%) or click on ads (4%).
-Jupiter Media Metrix & NPD, March 2006
Web users report searching the Internet (57%) and looking for product information (46%) more often in
an average day than any other activity except .
-Statistical Research Inc. February 2005
The best way to find new customers…
is to simply let them find you!

18. Search Engine Marketing
We are no longer a nation of sellers…We have
become a nation of buyers.
Hunters have become the hunted …
The best way to find new customers…
is to simply let them find you!

19. The best way to find new customers… is to simply let them find you!
How Will SEM Benefit Me?
Increase sales leads; over time will increase revenues; payback period is typically less than 3 months with ROI numbers exceeding 10,000%
Raise brand awareness
Get positioned above your competitors on the most-visited web sites
Attract new markets for your products and services
Learn how your markets think
The best way to find new customers…
is to simply let them find you!

20. The best way to find new customers… is to simply let them find you!
SEO ROI Calculator*
Number of Searches
Average Dollar Value
Cost Per Month
Revenue Per Month
ROI
5,000
$1,000
$50,000
5,000%
* Calculations based upon a 10% click through rate and a 10% rate of closure on new business.
The best way to find new customers…
is to simply let them find you!

21. 10 Things Every Business Owner Should Ask About Their Web Site
Do we know how many customers are searching for your products and services each month?
Do we have actual page content on your site?
Do we have Title Tags using effective keywords; do you know what keywords searchers are actually using in your markets; do you know what keywords your competition want to be found on?
Do we know how many site visitors you get per month?
Do we know how many search engine visitors you get per month; do you know what keywords customers are using to find you?
Do we use META Description tags?
Do we have any links coming to your site?
Are we listed in the Yahoo directory and in the Open Directory Project?
Is each page in our site linked to every other page?
Do we have a site map?

22. SEM Engagement Methodology
The best way to find customers… is to let them find you!

23. Organic SEM: Start Position & Finish Line
PLANNING STAGE: 2 WEEKS
Phase:
Strategy
Search Term Selection
Current Site Analysis
Description:
Who are you? Why does anyone care? Who are those who care? How do you reach those who care? How do you find more who might care? What are your business objectives? What return is expected from your web properties?
What keywords and phrases do you think describe your business? What does the market already know about those terms? What does the market say are the terms they use to find your products / services?
Where does your existing site rank in comparison to your views and the views of the marketplace? Where do your competitors rank? Why? What is the plan for securing higher rankings for your site(s)?
Deliverable:
Target Market Report
Search Term Analysis and Recommendations Report / Final Search Term Report
Baseline Report
The best way to find customers… is to let them find you!

24. Organic SEM: Start Position & Finish Line
EXECUTION STAGE: 1-4 WEEKS
Phase:
Code and Content Development
Description:
GHI will provide web site code development to optimize each web site page for Search Engine indexing and rank. GHI may also provide content, navigation system, and site architecture consulting as required.
Deliverable:
Action Items Report
The best way to find customers… is to let them find you!

25. Organic SEM: Start Position & Finish Line
MAINTENANCE STAGE: MONTHLY
Phase:
Code Development
Content Development
Inbound Link Development
Description:
GHI maintains the code on your web site to adhere to Search Engine ranking specifications and best practices. Click here for monthly maintenance action items list.
GHI helps you develop robust content that is both valuable to end users and impacts your Search Engine rank. Click here for monthly maintenance action items list.
GHI helps identify, approach, and secure effective link partners, increasing site value and content. This provides another critical element for the criteria engines use to improve site ranking. Click here for monthly maintenance action items list.
Deliverable:
Quarterly Status Report
Reporting: Quarterly Maintenance Reports will provide action items, site information, and ranking statistics, which track the rankings of your web properties in the major Search Engines. GHI will collaborate quarterly to discuss SEO Plan progress, engine dynamics and trends, changing product lines, and company needs adjusting our SEO Plan as needed.
The best way to find customers… is to let them find you!

26. Organic SEM: Start Position & Finish Line
FINISH LINE CONVERSION STAGE: MONTHLY
Phase:
Analysis
Landing Page Development
Content Development
Description:
GHI analyzes your web site log files to determine where your traffic originates, how visitors arrive at your site, where they come from, and how they navigate through your site. We also analyze existing landing pages to determine their effectiveness and their role in future conversion campaigns.
GHI creates new pages within your web properties for Search Engine Optimization, Pay Per Click, or offline marketing campaigns.
GHI optimizes your new and existing landing pages for optimal search engine rank, and continue to build new content into your web site to increase the number of potential landing pages that can exist from our SEO efforts.
Deliverable:
Site Traffic Analysis
Action Items Report
The best way to find customers… is to let them find you!

27. The best way to find customers… is to let them find you!
PPC: Paid Placement
Compliment to Natural SEM
PPC becoming increasingly important component as more SE’s attempt to create additional revenue channels
More visibility / prominence
Positions above Natural placements
Immediate placement
Real time tracking & reporting
Negative: Costly in relation to SEM and prices keep increasing
The best way to find customers… is to let them find you!

28. The best way to find customers… is to let them find you!
PPC: Keys to Success
Test keywords, engines, and copy to maximize performance
Optimize placements real-time and establish campaign “rules” – maximum position, time of day targeting, etc.
What keywords are just generating ‘visits’ and what keywords are generating actual requests/leads?
Are there any traffic-generating keywords in the current list that are being missed?
Is it always necessary to secure top placement in Yahoo? Are you generating similar ROI at lower position or through natural SEO placements that are not pay-per-click based?
The best way to find customers… is to let them find you!

29. Maintenance Stage Action Items
Title tag development
META Description/Keywords tag development
ALT attribute development
Page header content
Page content recommendations and development
Specific page development
Inbound / outbound linking strategies
Inbound link development
Internet partnership development
Submitted and listed in DMOZ, Jayde, Business.com and other relevant major directories
Submitted and listed in relevant industry directories
Internal linking structure improvements
META revisit tag development
Dynamic page re-development
Site map development
Micro-site development
Search term analysis and recommendations
Competitive analysis
Pay per click ad development
Pay per click landing page analysis
Pay per click budgeting and budget optimization
Traffic pattern analysis
Site statistics
Landing page management/development
Business intelligence identifying navigational behavior
Site ranking reporting
Site traffic reporting
Site sales data collection and processing
The best way to find customers… is to let them find you!

30. Helping Companies Connect Smarter™
Q & A
Helping Companies Connect Smarter™