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Betsy Wall, Executive Director FOCUS ON CHINA Friday, December 14 th Hall of Flags, State House Boston, MA.

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Presentation on theme: "Betsy Wall, Executive Director FOCUS ON CHINA Friday, December 14 th Hall of Flags, State House Boston, MA."— Presentation transcript:

1 Betsy Wall, Executive Director FOCUS ON CHINA Friday, December 14 th Hall of Flags, State House Boston, MA

2 PROGRAM OF EVENTS 10 – 11amOverview of China Visitation Data & Visitor Profiles 11– 11:45am Overview of the Chinese Leisure Market & the Tour Industry in China – 12.30pmLunch break 12.30– 1.30pmThe Chinese International Student in Massachusetts – A Primer 1:30– 2:30pmPanel of Experts - Understanding the Marketplace 2: 30 – 3pmQ & A

3 US-China Group Leisure Travel Memorandum of Understanding (MOU) signed December 11, 2007 US Travel Destinations are allowed to market their brands in China Increase in number of Chinese tourists to the US Chinese travelers will become more familiar with different US destinations

4 China inbound tourism to the US is the fastest growing tourism source to the USA and will continue to be so for the foreseeable future.

5 US Government granted Chinese visitors Approved Destination Status (ADS) visas Stated Goal of the U.S. Dept of State Increase non immigrant visa processing capacity in China and Brazil by 40 per cent in the coming year Recognition of Obama Administration to both protect US borders but nurture international visitation

6 What Are The Facts?

7 International Traveler Spending from United Nations World Tourism Organization OUTBOUND!

8 International Total *62,711 5%6% 1Canada21,3377%4% 2Mexico13,4910%5% Overseas **27,8836%9% 3United Kingdom3,835-0%-2% 4Japan3,250-4%14% 5Germany1,8246%12% 6Brazil1,50826%19% 7France1,50412%5% 8South Korea1,1453%12% 9China (PRC)1,08936%42% 10Australia1,03915%6% Origin of Visitor / /11 May YTD (000s)(% change) (% change) Top Origin Markets for International Travelers to the U.S. * International travelers include all countries generating visitors to the U.S. ** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.

9 TravelPassengerTotal Travel ReceiptsFare Receipts Origin Country2011rReceipts 2011 Top Travel Export Markets ($billions of 2011 receipts) Canada$19.4$4.6$24.0 Japan$10.1$4.6$14.8 United Kingdom$9.0$3.0$12.0 Mexico $6.4$2.8$9.2 Brazil$5.9$2.6$8.5 China$5.7$2.1$7.7 Germany$4.9$1.4$6.3 Australia $4.3$0.7$5.0 France$3.8$1.2$5.0 India$3.1$1.3$4.4 South Korea $3.7$0.1$3.8 U.S. TOTAL $116.1$36.6$152.7 r = revised

10 Chinese Visitors & Spending (1997 – 2011, current $s) Visitors (lhs) Spending (rhs) In 2011 visitor volume was a record 1.09 million, while spending was a record $7.74 billion. visitors (000s)spending ($billions) Sources:Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis

11 Chinese Traveler Superlatives Including 2007, five consecutive visitor volume recordsone of the longest record strings; Highest visitor volume growth rateby faramong top 40 origin markets (174% vs. 136% for Brazil); 3 rd -highest visitor growth volume among all countries (700k vs Canadas 3.6m and Brazils 900k); Highest visitor spending growth rate (187%) vs Brazil (170%); 3 rd -highest growth spending volume among all countries ($5b vs Canadas $7.6b and Brazils $5.3b); Since 2007 (1st new record among current string of records)

12 Chinese Visitors Top U.S. Ports of Entry #1 Los Angeles (LAX) 201k (18.5%) 1 2 #2 San Francisco (SFO) 166k (15.2%) 3 #3 Chicago (ORD) 129k (11.8%) 4 #4 New York (JFK) 119k (10.9%) 5 #5 Blaine, WA 74k (6.8%) 6 #6 Newark (EWR) 58k (5.4%)

13 Top Cities

14 Key Activities

15 Activities, continued…

16 Arrivals in Millions Sources:U.S. Department of Commerce, ITA, Office of Travel & Tourism Industries; Secretaria de Turismo (Mexico); Statistics Canada. -- April 2012 forecast International Visitors to the U.S. and Projections ( )

17 OTTI Travel Forecast Inbound Travel to the U.S. from Asia Source:OTTI - April 2012 forecast

18 Forecast for Chinese Visitation to the U.S.

19 What does this mean for MA?

20 Chinese MA Numbers Visitation to MA: 139,000 visitors Est. Visitor Spending:$285 million State & Local Taxes:$18 million

21 Massachusetts prestigious academic institutions are critical to the image of the state in China Prep Schools Undergraduate courses Postgraduate courses Executive Training Business Investment

22 MOTT Moving Forward in China Capitalize on Brand USA partnership as they develop marketing strategy for China Strengthen relationships with Chinese receptive operators and tour operators Coordinate MA presence at key China trade shows Host press trips and trade familiarization trips Invest in social media & promotional presence

23 International Marketing Program Questions? Betsy Larkin Senior Manager, International Marketing Massachusetts Office of Travel & Tourism

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