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Presse Commerce Apple Launch. Overview Confidential and Proprietary 2 Presse Commerce is a privately owned company committed to the sales of printed products.

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Presentation on theme: "Presse Commerce Apple Launch. Overview Confidential and Proprietary 2 Presse Commerce is a privately owned company committed to the sales of printed products."— Presentation transcript:

1 Presse Commerce Apple Launch

2 Overview Confidential and Proprietary 2 Presse Commerce is a privately owned company committed to the sales of printed products. They are one of the largest chain of press specialists in Canada. Their role as a leader in the industry is to give management and development support to retailers who have a common expertise and commitment to the retailing of magazines and newspaper. In addition, they are experts in the field of RDA (Retail Display Allowance) and have handled claims in a timely and efficient manner since They also have agreements with Hallmark for greeting cards, InComm Prepaid, Frito Lay Canada and Old Dutch for chips & nuts and other product suppliers. Come

3 Mission / Store Mapping Confidential and Proprietary 3 Presse Commerce Mission Statement Presse Commerce is committed to offer the largest variety of magazines and related products in their stores and work in collaboration with publishers and suppliers to assure the best visibility. Store Mapping Located in Quebec and Ontario, Presse Commerce has 43 stores, including 11 corporate stores.

4 Presse Commerce Store List Confidential and Proprietary 4 Presse Commerce Store List Presse Commerce operates under differents store names: Corporate Stores Multimags – 6 stores, Montreal area Dépanneur Multimags – 1 store, Mtl. transportation terminal Jac & Gil – 4 stores, Quebec City area Franchises Tabagie Vaudreuil Dorion (4) Tabatière Cabry (2) Réflexion I.D. Inc (2) Tabagie St-Bruno Tabagie St-Jean Variété Hudson Dépanneur Centre Mondial Tabagie Le Calumet Rockland Variété Charlies Variety Christophers Variety Ray & Kim Super Convenience Bells Corners Mini Mart Quid Es Veritas Westney Food Mart Tickets and Treats Ultramar Peng Globe Mags & Cigar Union Smokeshop Shorline Convenience & Video News Depot Mags & Fags Hilltop Confectionnary Regency Variety & Gift Pronto Retail Centre The Cove Towns Gate News

5 iTunes Launch Strategy Confidential and Proprietary 5 Every Store is a destination! Store territory managers visits stores on a monthly basis and assure POGs compliancy and sufficient inventory. InComm AM will continually work with both Apple and Presse Commerce to secure additional strategic placement. Corporate Stores and Franchises to receive communications from both Presse Commerce and InComm : Promotions, Reminders, Memos, Inventory Replenishment and Merchandising Program to support the Apple launch: Window Signage, Advertising, Digital Promotions Card Activation Method DataWave Terminal – Get 1 Product Product Selection $15, $25, $50 denominations to be offered in Presse Commerce locations Inventory replenishment will be managed with DTS orders

6 Confidential and Proprietary 6 iTunes Launch Strategy Employee Education & Incentive Store managers will receive a special bulletin announcing the launch of the iTunes program Special store communication Review and seek to increase sales results at monthly territory meetings Incentive program in-store to maximize sales and brand visibility! Revenue Opportunity Averaging $50/Store/Week for the first 6 months of operation Reaching $75 +/Store/Week after 6 months

7 Visibility Across the Line! Confidential and Proprietary 7 ENTRANCE DOOR BANNER FLOOR DISPLAY Within 20 feet of the cash counter, this spinner rack can house up to 72 cards. COUNTER TOP CARD DISPLAY WOBBLERS-GREETING CARD SECTION IN-STORE PROMOTIONS! Christmas, Valentines Day, Back to School, Spring Break, Mothers Day, Fathers Day, … WOBBLERS-MAGAZINE SECTION DIGITAL PROMOTIONS BEHIND THE CASH SIGNAGE WOBBLERS-AT THE CASH

8 Visibility Across the Line! Confidential and Proprietary 8 Click Here to watch the promotional video! DIGITAL PROMOTIONS

9 Visibility Across the Line! Confidential and Proprietary 9 FLOOR DISPLAY, BEHIND THE CASH SIGNAGE, ENTRANCE DOOR BANNER

10 Visibility Across the Line! Confidential and Proprietary 10 WOBBLERS – MAGAZINE SECTION, AT THE CASH

11 iTunes Apple Product Launch July 15 th : Coming soon pre-launch memo August 1 st :POS mailing to stores August 15 th :Reception of products in stores November 15 th : Promote iTunes contest: Highest Sales January 15 th : Reveal contest winner Confidential and Proprietary 11

12 2014 SPECIAL EVENTS Inventory level Follow up & reminder Memo EVENTS:MAILING: St Valentines Day (Feb 14)Jan 31st Easter (Mar 30)Mar 15th Mothers Day (May 11)Apr 25th Fathers Day (June 15)May 30th Summer Vacations (end June)June 15 Back To School (end Aug)Aug 15 Christmas (Dec 25)Nov 15 Confidential and Proprietary 12


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