1. Visa Youth Prepaid Cards and financial capability
Visa Europe Public
This information is not intended, and should not be
construed, as an offer to sell, or as a solicitation
of an offer to purchase, any securities

2. European youth market 12 – 17 : 64m 18 – 24 : 31m
There are 95m young people aged 12 – 24 living in Europe representing 17% of the total population.
12 – 17 : 64m
18 – 24 : 31m
Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009

3. Factors influencing youth payments
Increasing disposable income
Dependence on parents
Influence of parents
Internet
Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009 3

4. Visa prepaid youth products
Under 18’s
71% of European teenagers receive a monthly allowance
Average allowance is €35 per month
A prepaid card loaded by parents
Substitute for cash allowances and pocket money
€36bn pa cash spend
Strong preference for debit over credit due to debt concerns
50 – 60% of students have part-time jobs
A general purpose card loaded either by themselves or by parents/ employers
click for more information
click for more information

5. Visa youth prepaid card : Under 18s
Parental involvement (website, consent for card application, access to spend data, ability to set spend limits, SMS alerts)
Load and spend – can only spend what has been loaded to the card
Daily/weekly/monthly
spending limits
Mandatory blocking for certain merchant categories
Sms alerts
Financial education

6. Visa youth prepaid card: 18 to 24
Use it to pay anywhere Visa is accepted or at an ATM
Financial education
Top – ups from cardholder, parents, employers
SMS alerts
Spending limit choices
Help with budgeting
Load and Spend – no risk of going overdrawn
Return to Youth Products

7. Cardholder Benefits Convenience Independence Security Acceptance
Benefits to youths
Benefits to parents
Convenience
Buy what you want when you want to but keeping spending under control
Provides young people with easy access to funds using a trusted payment brand
Independence
Allows young people to have the financial independence they seek
A powerful tool for parents to use as part of financial education
Security
Safer than carrying cash
Funds can be added on a regular basis and parents can track spending
Acceptance
Accepted anywhere Visa is – home and abroad
Trusted and widely recognised payment brand

8. Visa Prepaid web pages
Back

9. Financial education tools available
Help foster money management skills
Developed by independent financial education experts
Teaching packs for use in schools
Online learning module for schools
Budget tool
Money Game

10. Budget Buddy
Back

11. Money Game
Back

12. Money Game

13. Money Game

14. Money Game

15. Money Game

16. Money Game

17. Money Game

18. and Visa working together
NIACE is a membership-led voluntary organisation
Our mission is to promote adult learning – more, better and different opportunities to learn
Our 700 members include colleges, universities and voluntary organisations
250 staff working throughout UK
Our work includes:
Advocacy – working with policy-makers at all levels
Research – finding out what works best for adult learners
Supporting educators with training and resources
Partnerships with other sectors
Our partnership with VISA is the first in the banking sector
Financial services companies have an important role to play in financial learning

20. Managing Money

21. Managing Money

22. Managing Money

23. Managing Money

24. The Visa Prepaid Financial Education Plan
Schools programme
Worksheets
Lesson plans
Developed by education professionals
Staff volunteering
Encourage involvement from staff at Visa and our Member banks

25. Thank you Caroline Birchinall Howard Gannaway
Senior Manager, Head of Prepaid Proposition Development
Visa Europe
Howard Gannaway
Research Fellow in Financial Education
National Institute of Adult Continuing Education, UK