1. UNISET: Creates value for SAS 2013 UNISET: Creates value for SAS 2013

2. UNISET – Magic Sticker Set Age 3 – 6 years Exclusive design made to SAS

3. UNISET – Memory Game Age 3 – 6 years Exclusive design made to SAS

4. UNISET – Magic Travel FunAge 6 – 8 & 9 - 12 years Activity Books with SAS logo

5. Do passengers care and remember? At SAS we like to take special care of our youngest passengers. That's why we give all children flying with us a little toy, book or game to pass the time while flying. These days we're introducing a new memory game and sticker books that we hope will be popular among our young travelers. You can read more about traveling with children here: http://www.flysas.com/en/Travel_info/Travel-with-children/http://www.flysas.com/en/Travel_info/Travel-with-children/ Posted on facebook June 7th 2012

6. Do passengers care and remember? - same day reactions on facebook Robert MunkstiernaRobert Munkstierna Bravo !!!! Ungarna mina kommer älska det... 7 June at 09:477 June at 09:47 (Well done!!! My kids will love this…) Trond HenningsenTrond Henningsen Ser ut til at sommerferien i Brüssel blir bra ;) 7 June at 09:507 June at 09:50 (Looks like our summer vacation to Brussels will be a good one) June 7 at 09.51 Merethe Joramo ØstvandJune 7 at 09.51 Merethe Joramo Østvand Husker godt uniset klistrebøkene fra jeg var lita! De kunne man holde på med i timesvis! Det blir bra! :) (I remember the uniset sticker booklets from my childhood. These makes you busy for hours! This will be good!  ) 7 June at 09:52 Christiane BritoChristiane Brito kids dont care about the price of the toys. my son liked them and they helped kill some time on the plane. 7 June at 10:48 Mila SanchezMila Sanchez Love it I like it ;0))) 7 June at 11:24 Yves-Florian WolfYves-Florian Wolf We travel a lot with our kids and SAS definitively has the toys! Keeps them busy... 7 June at 23:21

7. Conclusion • More children on board, increasing trend • Special pax segment with high indirect purchasing power • Free toy => positive influence on all in the cabin => higher duty free sales and returning pax • UNISET is a must have toy on board • Toys made exclusively for SAS • SAS and UNISET holds a long co-operation history • UNISET creates value for SAS, short as well as long term