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UNISET: Creates value for SAS 2013 UNISET: Creates value for SAS 2013.

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Presentation on theme: "UNISET: Creates value for SAS 2013 UNISET: Creates value for SAS 2013."— Presentation transcript:

1 UNISET: Creates value for SAS 2013 UNISET: Creates value for SAS 2013

2 UNISET – Magic Sticker Set Age 3 – 6 years Exclusive design made to SAS

3 UNISET – Memory Game Age 3 – 6 years Exclusive design made to SAS

4 UNISET – Magic Travel FunAge 6 – 8 & years Activity Books with SAS logo

5 Do passengers care and remember? At SAS we like to take special care of our youngest passengers. That's why we give all children flying with us a little toy, book or game to pass the time while flying. These days we're introducing a new memory game and sticker books that we hope will be popular among our young travelers. You can read more about traveling with children here: Posted on facebook June 7th 2012

6 Do passengers care and remember? - same day reactions on facebook Robert MunkstiernaRobert Munkstierna Bravo !!!! Ungarna mina kommer älska det... 7 June at 09:477 June at 09:47 (Well done!!! My kids will love this…) Trond HenningsenTrond Henningsen Ser ut til at sommerferien i Brüssel blir bra ;) 7 June at 09:507 June at 09:50 (Looks like our summer vacation to Brussels will be a good one) June 7 at Merethe Joramo ØstvandJune 7 at Merethe Joramo Østvand Husker godt uniset klistrebøkene fra jeg var lita! De kunne man holde på med i timesvis! Det blir bra! :) (I remember the uniset sticker booklets from my childhood. These makes you busy for hours! This will be good!  ) 7 June at 09:52 Christiane BritoChristiane Brito kids dont care about the price of the toys. my son liked them and they helped kill some time on the plane. 7 June at 10:48 Mila SanchezMila Sanchez Love it I like it ;0))) 7 June at 11:24 Yves-Florian WolfYves-Florian Wolf We travel a lot with our kids and SAS definitively has the toys! Keeps them busy... 7 June at 23:21

7 Conclusion • More children on board, increasing trend • Special pax segment with high indirect purchasing power • Free toy => positive influence on all in the cabin => higher duty free sales and returning pax • UNISET is a must have toy on board • Toys made exclusively for SAS • SAS and UNISET holds a long co-operation history • UNISET creates value for SAS, short as well as long term


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