1. Utrecht, 15 maart 2012 Jan Hak SAMENWERKING TUSSEN INDUSTRIE EN ACADEMIA, OVER DE GRENZEN HEEN Twice as Much Food Twice the Quality Half the Resources

2. Utrecht, 15 maart 2012 Result oriented initiative with market led approach Platform for sectors: Water - Agri-Food - Horticulture (T + U) With: Holistic approach on Consumer Acceptance Involving: Logistics, Cleantec, Pharma and Bio-based products Enabled by: ICT and Hi-Tech

3. Utrecht, 15 maart 2012 Characteristics: Innovative Bottom up Demand driven Chain approach (primary, secondary and maybe tertiary) Technologies: Connecting sectors Cementing relationship agro-sector – industry Entrepreneurial approach North - South

4. Utrecht, 15 maart 2012 Initiators and Supporters: Ate Oostra, MFS, voorzitter Jan Hak (GMV) Raoul Bino (WURAFSG) Bob van der Pijl (NABC) Theo Meijer (FoodValley) Hans Huibers (ZLTO) Rudy Rabbinge (WUR, Emeritus) Sybe Schaap (NL Water Partnership) Henny Swinkels (Van Drie Groep) Maarten Zwaan (Rijk Zwaan, ex-CEO) Bernard de Geus (Topinstituut Groene Genetica) Ineke Desentje Hamming (FME/CWM) … And many others ! Ate Oostra, MFS, voorzitter Jan Hak (GMV) Raoul Bino (WURAFSG) Bob van der Pijl (NABC) Theo Meijer (FoodValley) Hans Huibers (ZLTO) Rudy Rabbinge (WUR, Emeritus) Sybe Schaap (NL Water Partnership) Henny Swinkels (Van Drie Groep) Maarten Zwaan (Rijk Zwaan, ex-CEO) Bernard de Geus (Topinstituut Groene Genetica) Ineke Desentje Hamming (FME/CWM) … And many others !

5. Utrecht, 15 maart 2012 Goals : Securing Food in and for Urbanized Areas Stimulating Entrepreneurship New Business Opportunities Cooperation Business and Academia Know-how Sharing and Transfer Spin-off: Innovations in Science, Technology, Education, Training

6. Utrecht, 15 maart 2012

7. The M of Metropolitan Over 50% of the world population lives in cities. In 2050 it will be over 70%. The endless city: worlds megacities merge into mega regions home to more than 100 million people Mega Regions: Hong Kong-Shenhzen-Guangzhou region (120 million), China Nagoya-Osaka-Kyoto-Kobe Region (60 million by 2015), Japan Rio de Janeiro – Sao Paulo (43 million), Brazil Urban Corridors: in India: from Mumbai to Delhi, in West-Africa: Nigeria, Benin, Togo and Ghana and in east Asia: from Beijing to Tokyo via Pyongyang and Seoul (Un State of the World Cities report, 2010)

8. Utrecht, 15 maart 2012 The cities of the developing world are spectacularly ill-prepared for the explosion in urban living (Van Ginkel, H., 2008 in FAO, 2009) Metropoles thirst for water: has to come from far places > pressures distant ecosystems, increases amount of dry zones in soils > increase migration to cities. Agriculture: Prime agricultural land converted into residential or industrial areas. Transport: more and more food will have to be transported to and distributed within cities > infrastructure insufficient > stable supply can be jeopardized. (FAO, 2009) The Food Security and Metropoles

9. Utrecht, 15 maart 2012 Market-led approach

10. Utrecht, 15 maart 2012 Supply system

11. Utrecht, 15 maart 2012 Technology Approach

12. Utrecht, 15 maart 2012 Integrated Chain System

13. Utrecht, 15 maart 2012 Function Structure Form Integration of LIFE CYCLES Integrated scope Techniques ICT Production DesignUse Traditional scope Integration of DISCIPLINES Integration of ABSTRACTIONS Recycle Economics Product and process innovation approach (Academi IO, 2011)

14. Utrecht, 15 maart 2012 Innovation System Innovation projects MI-IO projects Generic Innovation Input Generic Improvements Stimulating Trial & Error (competition games etc.) 1000 Flowers bloom FromLaissez-faireFromLaissez-faire To Innovative Goal Regulation To Innovative Goal Regulation Strategic level Definition level Tailor level Innovation Knowledge

15. Utrecht, 15 maart 2012 Organisation in The Netherlands (Back Office) Connected to MFS: Providing knowledge, input, support and access to networks are:

16. Utrecht, 15 maart 2012 Innovating Markets (Israel, US, EU) (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, etc. (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, etc. Emerging Markets BRIC, CIVETS (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, etc. (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, etc. Developing Markets Africa, South-America, Middle East (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, NGOs, etc. (Local) Companies, Academia, Local Governments, Embassies, TWA, Chamber of Commerce, NGOs, etc. Organisation outside The Netherlands

17. Utrecht, 15 maart 2012 Working Circles Country Innovating Markets Emerging Markets Developing Markets ToolboxToolboxToolboxToolboxToolboxToolbox Back Office Steering Committee

18. Utrecht, 15 maart 2012 Strength – Weakness Matrix (example India) ( Smeets, 2011)

19. Utrecht, 15 maart 2012 Working Circles: (Example Israel) Demand and Orange Supply Chains Precision Agri-, Aqua- and Horticulture Water in Agri-Food, Aqua- and Horticulture Harvesting and Post Harvest Handling Hi-Tech Systems in Agri-food Packaging and Logistics Data Collection and Management

20. Utrecht, 15 maart 2012 1.People 2.Professional 3.Pro-active 4.Plan 5.Performance 6.Planet 7.Prosperity 7 Ps for:

21. Utrecht, 15 maart 2012 www.metropolitanfoodsecurity.nl