1. Digital Communication in Emergency Management

2. Presenters Name June 17, 2003 What is FEMA? 7,382 employees; up to 12,000 reservists 10 Regional Offices; pre-deployed assets and teams THE U.S. Governments coordinator of disaster response and assistance Delivers federal disaster assistance to individuals and communities Also provides funding for mitigation and preparedness projects Administers National Flood Insurance Program and National Fire Academy (training) 22

3. Presenters Name June 17, 2003 3 Digital Tools We Use fema.gov + fema.gov/esp m.fema.gov + m.fema.gov/esp Disaster Pages (English & Spanish) Widgets (English and soon to be Spanish) Facebook (English & Spanish posts) Twitter (English & Spanish posts) YouTube

4. Presenters Name June 17, 2003 4 Text Slide fema.gov + fema.gov/esp Full English Website Full Spanish Website, not just one or two pages that are translated We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?

5. Presenters Name June 17, 2003 5 m.fema.gov + m.fema.gov/esp Full English Mobile Website Full Spanish Mobile Website, again, not just one or two pages Provide Situational Awareness Updates 50% preparedness info 50% disaster-related info

6. Presenters Name June 17, 2003 6 Disaster Pages Dedicated pages for each declared disaster, in both English and Spanish Provides localized info, specific to that disaster Updated by External Affairs staff in the field

7. Presenters Name June 17, 2003 7 Widgets Graphical interfaces that can placed on personal sites, news sites, blogs, etc. Contain different links Can be updated by us at any time

8. Presenters Name June 17, 2003 8 Facebook Customized Welcome Page Brief overview Continuing the conversation: Are you Prepared? Are you a disaster survivor?

9. Presenters Name June 17, 2003 9 Facebook Customized subject areas 10-15 seconds to grab the users attention What do we want the user to do?

10. Presenters Name June 17, 2003 10 Facebook Collaboration - Iowa Opportunity to promote the states existing page Not a need to create a new page, we could use their base of followers Promoted the states twitter channel and website, using the webs amplification effect

11. Presenters Name June 17, 2003 11 Supporting state with resource they didnt have Page will transition fully to TEMA ownership as the recovery winds down Facebook Collaboration - TEMA

12. Presenters Name June 17, 2003 12 Facebook Messages are posted in both English and Spanish Messages also include videos and photos Post preparedness and disaster-related info Cross promote resources at the federal, state, and local level

13. Presenters Name June 17, 2003 13 Twitter Messages are posted in both English and Spanish Messages include links to photos and videos Post preparedness and disaster-related info Cross promote resources at the federal, state, and local level

14. Presenters Name June 17, 2003 14 Twitter: CraigatFEMA Official Twitter account of Administrator Fugate Yes, he does post his own messages; he doesnt staff it out

15. Presenters Name June 17, 2003 YouTube Videos highlight preparedness, response and recovery Video updates from FEMA leadership All videos posted on FEMA.gov 1515

16. Presenters Name June 17, 2003 16 Content Content Calendar Content calendar: two weeks ahead Strategic calendar: months ahead Normal Operations fema.gov – at least one new message a day m.fema.gov – as needed, at least once a week Facebook – 1 to 3 posts a day Twitter – 1 to 4 posts a day Hurricane Earl Response fema.gov & m.fema.gov – every 2 to 4 hours Facebook – average of 6 posts a day Twitter – average 15 posts a day

17. Presenters Name June 17, 2003 Progress? June 2011 – FEMA has 86,250 Twitter followers (48,000 FEMA main Twitter feed + 9,400 following Administrator Fugate + thousands following each of 10 Regional Administrators) May 23 Joplin, Missouri tornadoes – FEMA mentioned in 3,196 tweets; FEMA issued 49 tweets that day; 173 re-tweets June – FEMA re-Tweets #3 among all federal agencies Facebook – 40,000 fans (21 st most popular agency – NASA has 421,000 fans) Growing – May Facebook fans (#8 in overall increase) 1717

18. Presenters Name June 17, 2003 Expectations 1818

19. Presenters Name June 17, 2003 Challenges Expectations Universal Access – E-inclusion - Languages Data Privacy Data verification 1919

20. Presenters Name June 17, 2003 Data Privacy Where is data being stored? (cloud, government, private sector/commercial/NGO) Who has access to data? What are the authorized uses of the data? Who is responsible for unauthorized release and/or access? 2020

21. Presenters Name June 17, 2003 Data Verification The new 911 (112) Caveat Emptor Responsibility to Monitor/Correct? 2121

22. Presenters Name June 17, 2003 22 Contact Info David A. Trissell FEMA Attaché U.S. Mission to the European Union 32-02-811-5757 trissellda@state.gov www.fema.gov