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Cooperative Extension and Technology: Partners for the Future Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State.

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Presentation on theme: "Cooperative Extension and Technology: Partners for the Future Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State."— Presentation transcript:

1 Cooperative Extension and Technology: Partners for the Future Using Technology to Engage Captive and Fleeting Audiences Rhonda Conlon North Carolina State University Twitter: rconlon

2 Cooperative Extension and Technology: Partners for the Future Snoozing through PowerPoint?

3 Cooperative Extension and Technology: Partners for the Future Common presentation tips Use visuals Follow the Rule of Six Practice Include interaction

4 Cooperative Extension and Technology: Partners for the Future Barriers to interaction Room layout Time Group size Topic sensitivity More?

5 Cooperative Extension and Technology: Partners for the Future Possible solution: Clickers

6 Cooperative Extension and Technology: Partners for the Future Channel Setting Instructions for ResponseCard RF 1. Press and release the "GO" button. 2. While the light is flashing red and green, enter the 2 digit channel code (ie. channel 1 = 01, channel 21 = 21). 3. After the second digit is entered, Press and release the "GO" button. Press and release the "1/A" button. The light should flash yellow to confirm.

7 Cooperative Extension and Technology: Partners for the Future What do you know about Clickers? 1.Nothing 2.A little 3.Some 4.A lot Sample horizontal bar chart slide with simulated data.

8 Cooperative Extension and Technology: Partners for the Future Clickers = Response systems (RS) Response card USB Receiver Software (RS and PPT) Computer Various brands – Your university may standardize

9 Cooperative Extension and Technology: Partners for the Future Why ask questions with Clickers? Create an ice breaker Assess understanding Conduct polls Obtain 100% feedback Generate discussion Create graphical output

10 Cooperative Extension and Technology: Partners for the Future Examples in Extension Discussing sensitive issues – finances, diet, food handling Judging contest entries Polling to assess content understanding Making before and after comparisons – assess attitude change

11 Cooperative Extension and Technology: Partners for the Future Answer displays

12 Cooperative Extension and Technology: Partners for the Future

13 Which region are you from? 1.Western 2.North Central 3.Southern 4.Northeast 5.Other Sample horizontal bar chart slide with simulated data.

14 Cooperative Extension and Technology: Partners for the Future Ever catch your audience snoozing? 1.Yes 2.No 3.Abstain Sample yes/no/abstain chart with simulated data.

15 Cooperative Extension and Technology: Partners for the Future Reports Demographics Comparative scoring Participant results Others

16 Cooperative Extension and Technology: Partners for the Future Restricted Uses RS can track attendance and assign grades Human Subjects Compliance Restrictions apply In Extension settings, should not: – Keep participant lists with personal or demographic information – Tie devices to individuals – Track responses for scoring or testing purposes

17 Cooperative Extension and Technology: Partners for the Future Which meal is more nutritious? Photos: Sample picture slide and chart with simulated data.

18 Cooperative Extension and Technology: Partners for the Future Clickers promote interaction 1.Strongly Agree 2.Agree 3.Neutral 4.Disagree 5.Strongly Disagree Sample Likert scale chart with simulated data.

19 Cooperative Extension and Technology: Partners for the Future What about our fleeting audiences? Photo:

20 Cooperative Extension and Technology: Partners for the Future Trends Mobile devices are everywhere People create online information, not just consume Google has become a verb – Destination web sites are losing ground – Average site visit: 56 seconds per page (Nielsen Online) People are self-congregating online Companies need to invest in direct public engagement to influence behavior change

21 Cooperative Extension and Technology: Partners for the Future Mobile and social media help you go where the people are Photo:

22 Cooperative Extension and Technology: Partners for the Future PodCasting Photo:

23 Cooperative Extension and Technology: Partners for the Future Do you use podcasts? 1.Never 2.I sometimes listen 3.I subscribe and listen regularly 4.I produce podcasts

24 Cooperative Extension and Technology: Partners for the Future What news most interests you? 1.Natl/International 2.Local news 3.Sports 4.Entertainment 5.Money 6.Classifieds

25 Cooperative Extension and Technology: Partners for the Future How does the news reach you? Syndication – Print - AP – Broadcast - network affiliates – Web RSS or Atom Format for feeding information Subscribe using feed readers, iTunes, others – Google Reader Google Reader

26 Cooperative Extension and Technology: Partners for the Future Podcasting Distributing digital content for download via syndication (RSS or Atom) Files can be linked on web sites for click to download, but Podcast implies syndication Podcast = iPod + broadcast

27 Cooperative Extension and Technology: Partners for the Future Podcasting Content can be audio or video Usually MP3 file format Doesnt require an iPod or MP3 player

28 Cooperative Extension and Technology: Partners for the Future What can podcasts be used for? Education / training Talk shows Self-guided tours Audio factsheets Other ideas?

29 Cooperative Extension and Technology: Partners for the Future How to subscribe to a podcast? iTunes Store – Browse or search for podcasts – Look for a Subscribe button Other popular podcast sites – –

30 Cooperative Extension and Technology: Partners for the Future What is iTunes U? Part of the Apple Store for publishing university-generated contentApple Store Check with your university IT group

31 Cooperative Extension and Technology: Partners for the Future Producing a podcast Requires software and microphone Use free tools such as Audacity to record and edit audio content Consider iTunes U for hosting Register with podcasting directories Dont forget about accessibility. Link to text files.

32 Cooperative Extension and Technology: Partners for the Future Best practices for podcasts Audience-centered content Regular and frequent release Short and simple Production quality Clearly articulated links Written transcripts Findable (file names, tags) Provide for evaluation

33 Cooperative Extension and Technology: Partners for the Future References Using Clickers for Instant Feedback, Robin Brekke, Iowa State University – Recording: – Slides: feedback-robin-brekkehttp://www.slideshare.net/jdorner/using-clickers-for-instant- feedback-robin-brekke Teaching with Classroom Response Systems, Derek Bruff, Vanderbilt University –

34 Cooperative Extension and Technology: Partners for the Future References The Future Buzz: Social Media, Web 2.0 and Internet Stats, Adam Singer – numbers-stats/ numbers-stats/ Drinking From a Fire Hose, Anne Adrian, Alabama Cooperative Extension System – Micro Persuasion, Steve Rubel – destination-web-era.html destination-web-era.html

35 Cooperative Extension and Technology: Partners for the Future References Podcasting and iTunes University, Janyne Kizer, NC State University Recording: Slides: st-practices-in-podcasting/ st-practices-in-podcasting/

36 Cooperative Extension and Technology: Partners for the Future Engage in New Ways Dont pass up the opportunity! Explore the resources in the eXtension Collaborate wiki


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