Presentation on theme: "Mr C Johnston ICT Teacher"— Presentation transcript:
1 Mr C Johnston ICT Teacher www.computechedu.co.uk 4/1/2017BTEC IT Unit 43 - Lesson 03 Business ObjectivesMr C JohnstonICT Teacher
2 Objectives Know different common business objectives, 4/1/2017ObjectivesKnow different common business objectives,Be able to describe how interactive multimedia products will help businesses meet their objectives.
3 Business Objectives A business objective is a clearly defined target, 4/1/2017Business ObjectivesA business objective is a clearly defined target,Plans can then be made to achieve these targets and an interactive multimedia product could help,The “mode” of the business will determine what business objectives are.
4 Common Business Objectives 4/1/2017Common BusinessObjectives
5 Objectives Brainstormed 2013 The typical business objectives will be:-To increase market shareTo make as much profit (sell as much) as canImprove customer service / reduce customer complaints / staff trainingIncrease customer baseKeep up with competitorsExpand – market share / locationsExpand product rangeMinimise expensesIncrease advertisingBe environmentally friendly / ethicalEmployee satisfactionIncrease brand awareness
6 Objectives Brainstormed 2012 The typical business objectives will be:-To increase profit and salesTo increase awarenessTo satisfy the customersIncrease product portfolioGive the best customer service possible- Attend customers fasterTo expand the businessTarget a larger marketReduce complaints as much as possibleIncrease the shareholders of the businessBuild a better reputation of the businessMinimize expensesChange management – keeping updateSustainability/survival – making sure your business is still here at a later dateImprove staff training
7 Key Business Objectives 4/1/2017Key Business ObjectivesIncreased Profitability - Making a profit is the main objective for most businessesIncreased Sales – selling more goods or servicesCustomer Service – Businesses should aim to have good customer services because it is important to keep customers happy.Staff training – Businesses must keep all their staff adequately trained for the job they are doing.Customer base – A business aims to increase the amount of customers it has in order to increase profit.Public profile / Reputation – Businesses need to have a high public profile to get new customers.Sustainability – Economic survival is very important to businesses and they must plan ahead to ensure this.Minimise Business Expense – cutting down and wastage to reduce costsIncrease Product Awareness – giving people knowledge of your products
8 4/1/2017 8 e.g. Expanding Markets - Could use an interactive DVD and send it to foreign clients who don’t speak English. Not only will the IMMP have features including video and animation to encourage them to purchase products (see increased sales) it will also have the facility to translate the product into the nations language by clicking on their flag. Product benefits will then be fully understood by the potential clients and lead to a wider customer base. It would be potentially harder without an IMMP because we would have to visit the potential clients one at a time (increased cost) and use the services of a translator – however this method would guarantee they speak to us and don’t throw the DVD in a bin which is a potential problem. All in all it could be an effective method for gaining new international clients.8
9 Group Work Summary Increased Profits / Sales 4/1/2017 Self serviceKiosksCD/DVDs/BluRayIncrease product awarenessBillboards – transitionsQuick kiosksInteractive bus shelterAppSatisfy customers, reduce complaints, improve reputationKiosks - help locate productsSelf service EPOS – no queuesKiosks / Apps – to model what products will look like e.g. sofas / glassesStaff trainingOptical disk – sales info, customer service tips, how to use, quiz at end to show learningExpanding businessOnline ordering – is this an IMMP perhaps appOrder from billboardsMinimising business expensesInteractive POS,Self checkoutFlash apps – booking tickets
10 4/1/2017P1 RequirementsP1 requires you to write a report which explains how interactive multimedia products can help businesses meet their objectives,Start off by choosing 6-8 different objectives and explain under each how IMMPs can help businesses achieve each (use the notes made in your groups to help),REMEMBER you are explaining, so you need to include:Examples of other companies use the IMMPs to meet the objectives,The features which are particularly of use / benefitComments when looking at other existing solutions stating if they are suitable for purpose and audience,The benefits using an IMMP brings compared to other methods.
11 P1 - explain how multimedia is used to meet business objectives 4/1/2017P1 - explain how multimedia is used to meet business objectivesFor P1, learners must explain how multimedia is used to meet business requirements. This could be evidenced by a presentation with the explanations of the media backed up with examples of different uses in business contexts.Reference should be made to how the media meet the business objectives and are fit for purpose in terms of meeting the needs of the intended audience.A good range of different audience types should be included.