1. TURKCELL DAHİLİ TURKCELL AKILLI BİLET (SMART TICKET)

2. TURKCELL DAHİLİ VALUE PROPOSITON Customer Social Ticketing - easy to shareticket with your friends No box office queues Fastest way of buying a ticket Device independency Location independency Last minute purch ase Merchant Location based marketing Targeted marketing Online, real-time analytics Campaign management e.g. Buy 1, get 2 New ticket sale channels TURKELL SMART TICKET is an SMS based mobile ticketing service. The ticket we deliver is composed of 52 numbers and encrypted with more than 15 variables. So this way we can store every information about the customer, event and the ticket in one SMS.

3. TURKCELL DAHİLİ PURCHASE FLOW AND VALIDATION PURCHASE FLOWVALIDATION 1 2 3 TURKCELL SMART TICKET EXPERIENCE INITIATEAPPROVETICKETOCR READER

4. TURKCELL DAHİLİ IDEA - EXECUTION - RESULT

5. TURKCELL DAHİLİ FANS

6. TURKCELL DAHİLİ FIFA U20 WORLD CHAMPIONSHIP TURKCELL SMART TICKET, EXPERIENCED BY A SPORTS FAN https://www.dropbox.com/s/ciqtiqkvbu6yztk/turkcell_akilli_b%C4%B0let_1280x720.mp4

7. TURKCELL DAHİLİ WEB LINKS www.turkcell.com.tr/c/docs/announcements/announcements_20121114_Turkcel l_Smart_Ticket.pdf http://www.prnewswire.com/news-releases/turkcell-smart-ticket-starts-new- era-at-stadiums-179279131.html http://haber.gazetevatan.com/turkcell-teknolojisi-ile-akilli-bilet-u20-finalinde- cebinizde/553626/43/teknoloji http://medya.turkcell.com.tr/stadyumlarda-turkcell-akilli-bilet-donemi-basliyor- bulten_3657.html