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BY: ANTONIO DE BENITO. ABOUT THE COMPANY TARGET, COMPETITORS.

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Presentation on theme: "BY: ANTONIO DE BENITO. ABOUT THE COMPANY TARGET, COMPETITORS."— Presentation transcript:

1 BY: ANTONIO DE BENITO

2 ABOUT THE COMPANY

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4 TARGET, COMPETITORS

5 ABOUT THE COMPANY -The 15 th largest petroleum refining company in the world employees -Founded in 1986 in Madrid, Spain -World famous because partnership in motorsport

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8 WHAT DO WE WANT TO ACHIEVE?

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11 HOW TO ACHIEVE IT Monster and DC campaign

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13 HOW TO DO IT Repsol 2011 campaign Repsol 2011 motorsport campaign

14 RISKY?

15 HOW TO DO IT -The market of Repsol is based in Spain in Portugal -Repsol is spending 15MM a year in the partnership of Repsol Honda HRC -They are partnershiping the Dakar Rally,the Spanish Speed Championship, and other minor motorsports, an acrobatic spanish flying team, also taking part in the financial aid program to olympics.

16 HOW TO DO IT -The whole budget of HRT is 50MM a year, repsol can even BUY the team. -Spanish team in F1, with spanish partnership, based in Spain. -Total right to choose the drivers for comercial criteria.

17 HOW TO DO IT

18 WHY TO DO IT? -Forget about the problems with YPF -Reinforce the spanish image of Repsol

19 WHY TO DO IT? - -Cost -World campaign for a local brand -Possible bad image + -Image -Merchandising -Free minutes in TV -Powerful image all over the world -Nationalism

20 WHAT WILL CHANGE? -Huge impact in the media -Raise of the popularity of the brand -Gifts related to the team -Repsol will be seen as a high- tech brand -Fans of motorcycling can be dissapointed -Easy marketing plan

21 CAMPAIGN

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23 THANK YOU FOR YOUR ATTENTION!

24 BIBLIOGRAPHY A lot of corporative information. Useful, and in english Economic newspaper, only in spanish, where is easy to know about the real situation of the company News and info about f1, useful to know the budgets of the teams


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