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© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo 3M Polarizing LED Task Lights TL600 One brightness level Simple task light One color: black TL1200 5 brightness levels For reading and computer work Two colors: black and white TL1800 7 brightness levels Fine detail work such as blueprints and technical drawings One colors: black
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Market Opportunity
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Market Size: Portable Lighting Fixtures Portable Lighting Fixtures = World demand for portable lighting fixtures totaled $11.9 billion in 2009 based on 5.6% annual growth Includes desk, floor and table lamps, as well as a variety of smaller fixtures that primarily target the consumer market Demand for portable lighting fixtures worldwide is expected to expand 4.4% per year through 2014 to 13.8 Billion Source: Freedonia Focus on World Lighting Fixtures, September 2010;
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Products
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Why Consumers Want Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity LED Bulb energy efficiency, longer life End user can control the light in their workspace Up to seven brightness levels (TL1800-B) Aesthetic design to fit in current work environments Reasons to Carry Task lighting part of complete workspace solution Increased average selling price with 3M Task Light proprietary light filter technology New for 2014: Task Lighting The 3M Polarizing LED Task light reduces glare on surfaces which can help improve reading efficiency. It includes a longer life (lasts up to 25 years) and energy efficient LED bulb that is anti-flicker and does not produce ultraviolet light. The TL600 has a touch type on-off switch with single brightness level recommended for reading and using the computer. It's highly adjustable with a slim and stable anti-skid base allowing you to position light where you need it. The modern and stylish design in black will fit your office or home. It is UL approved. (SO35 Pricing) Growth Initiative: Work Environments Availability Date November 1, 2013 Call to Action Merchandise in catalogs and on-line Merchandise with enhanced content to drive conversion Feature as part of full- line 3M Workspace Solution Lead with basic task light TL600 with lower price-point and up-sell to TL1200 and TL1800 Overview
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Task Lighting Specs
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Why 3M LED Polarizing Lamps
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Why Task Lighting? Improve comfort and increase productivity Straining to see can be a distraction and take energy and concentration Ability to see differs from person to person Research shows visual performance for person in their 20s is eight times better than person in their 60s Gives user control over the light in their workspace Posture, tasks, lighting in the room changes throughout the day Combined with overhead lighting can save money and have benefits to the environment Lighting accounts for 20-25% of electricity used annually in the US (EPA estimate)
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Why 3M Polarizing LED Task Lights Value Prop: Polarizing Light Filter: reduces glare which helps reduce eye strain and improve reading efficiency, improving worker productivity LED Bulb energy efficiency, longer life End user can control the light in their workspace Up to seven brightness levels (TL1800-B) Good-Better-Best strategy Basic light up to fine detail work Aesthetic design to fit in current work environments Highly adjustable to put light where you need it Stable base wont get knocked over and damaged
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo Features and Benefits FeaturesBenefits 3M Polarizing Light FilterPolarizing light filter technology reduces glare on surfaces by up to 80% to help reduce eye strain* Up to 7 Brightness LevelsEasy Touch Sensor controls up to 7 levels of brightness for your every need Aesthetic DesignModern and stylish to fit your office or home LED BulbEnergy efficient (remain cool to the touch), longer life, anti-flicker, does not contain mercury Highly FlexibleLamp adjusts up-down, left-right with ease Easy to PositionFix then final position in place with a gentle tightening of the knob Slim and Stable BaseStable base fitted with anti-skid pad sits well on all surfaces No Assembly RequiredHassle free UL ApprovedIndustry recognized, independent safety testing and certification *The amount of reflected glare reduction in reading materials is dependent on viewing angle. Glare reduction is reduced by 50% at a 30 degree reflection angle from light to eye, and reduced 80% by a 60 degree angle from light to eye.
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo 3M Polarizing LED Task Lights: Reduce The Glare. Improve/Increase Your Comfort. Before After Reduced glare and improved lighting can help increase reading efficiency Working on ways to demonstrate on-line Sales rep demo: task light with and task light without polarizing film Need to re-shoot this image with more current technology
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo 3M Polarizing LED Task Lights Channel strategy: Maximize visibility: come up in search for Desk Lamps and Task Lights Feature and promote TL600 (base model) and drive to page that features full-feature SKUs Enhanced content to increase conversion: Use icons with product copy Demonstrate anti-glare with video Communication Strategy: Lifestyle imagery that enhances the design and value prop Communicate benefits of anti-glare through photography and video Build sustainability case through energy efficiency
© 3M 2010. All Rights Reserved. 3M Ergonomics - www.3M.ca/Ergo 3M Polarizing LED Task Lights – Sales Support On-line assets: Enhanced content Targeted e-blast to decision makers: ergonomist Promotions: Diamond rewards program for rep groups Consumer rebate program (?) Literature: Workspace full-line brochure New product brochure, sustainability brochure Sales tools: Demo task lights Workspace seminar
3M Stationery and Office Supplies Division © 3M All Rights Reserved. 3M Workspace Solutions Task Lights.
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