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Starbucks Coffee Company

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Presentation on theme: "Starbucks Coffee Company"— Presentation transcript:

1 Starbucks Coffee Company

2 Starbucks Today 13,500+ stores in 40 countries
Approximately 44 million customer visits per week worldwide More than 145,000 partners (employees) 15 consecutive years of comparable store sales growth >5%

3 Growing Presence Internationally
Switzerland 31 Germany 75 Austria 11 UK 528 Kuwait 38 Turkey 62 Bahrain 8 Canada 725 Ireland 10 Qatar 9 Lebanon 11 France 30 UAE 46 U.S. 9,401 Spain 58 Japan 665 Greece 52 China 288 South Korea 187 The Bahamas 5 Taiwan 189 Cyprus 7 India Mexico 116 Puerto Rico 22 Jordan 6 Philippines 106 Egypt 1 Oman 5 Malaysia 79 Saudi Arabia 52 Thailand 91 500 + Brazil 2 Indonesia 48 Peru 9 Singapore 42 Australia 89 < 100 New Zealand 47 Chile 17 Note: Store count as of December 31, 2006. In 2007, Starbucks expects to open >6 stores per day worldwide

4 Product Innovation

5 Leveraging The Brand text

6 Global Consumer Products Group
Unique distribution channel outside Starbucks retail stores Provides brand / channel expansion Opportunity to reach broader consumer base, build brand awareness

7 C.A.F.E. Practices Starbucks Sustainable Buying Guidelines
Prerequisites: High-quality coffee Economic transparency – providing documentation through the supply chain The Four Fundamentals of C.A.F.E. Practices Social Responsibility Environmental Leadership Product Quality Economic Accountability C.A.F.E. Practices Independently Verified and Scored Criteria: Social Responsibility Environmental Leadership coffee growing - coffee processing Prerequisites Components

8 Starbucks Corporate Citizenship And Responsible Purchasing C. A. F. E
Starbucks Corporate Citizenship And Responsible Purchasing C.A.F.E. Practices During fiscal 2006 Starbucks: Purchased 53% of its coffee from approved C.A.F.E. Practices suppliers 6% of its total purchases were Fair Trade CertifiedTM coffee 4% were certified organic coffee 1% was conservation (shade grown) coffee

9 Corporate Social Responsibility
Contributing positively to local communities and to the environment is a guiding principle of Starbucks mission statement and produces social, environmental and economical benefits globally In February 2006, initiated roll-out of new paper cup made with 10% post-consumer recycled content Made with 10% post-consumer fiber content, the hot-beverage cups look and perform the same as non-recycled paper cups, but will lower Starbucks dependence on tree fiber by more than five million pounds annually Starbucks announced in December 2005 that it will increase its purchases of renewable energy from 5 percent to 20 percent of the energy it takes to power its North America Company-operated stores This announcement makes Starbucks the largest corporate purchaser of wind Renewable Energy Credits (RECs) in the United States

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