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Starbucks Coffee Company Starbucks Coffee Company.

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Presentation on theme: "Starbucks Coffee Company Starbucks Coffee Company."— Presentation transcript:

1 Starbucks Coffee Company Starbucks Coffee Company

2 Starbucks Today 13,500+ stores in 40 countries Approximately 44 million customer visits per week worldwide More than 145,000 partners (employees) 15 consecutive years of comparable store sales growth >5%

3 The Bahamas 5 Puerto Rico 22 Growing Presence Internationally Cyprus 7 Germany 75 Ireland 10 Jordan 6 Kuwait 38 Lebanon 11 France 30 Oman 5 Qatar 9 South Korea 187 Switzerland 31 Taiwan 189 Thailand 91 UAE 46 UK 528 Turkey 62 Philippines 106 Canada 725 Japan 665 Bahrain 8 Saudi Arabia 52 Spain 58 Mexico 116 Peru 9 Chile 17 Malaysia 79 Indonesia 48 New Zealand 47 Singapore 42 Austria 11 Australia 89 China Brazil 2 India In 2007, Starbucks expects to open >6 stores per day worldwide < 100 U.S. 9,401 Note: Store count as of December 31, Greece 52 Egypt 1

4 Product Innovation

5 Leveraging The Brand text

6 Global Consumer Products Group Unique distribution Unique distribution channel outside channel outside Starbucks retail stores Starbucks retail stores Provides brand / Provides brand / channel expansion channel expansion Opportunity to reach Opportunity to reach broader consumer broader consumer base, build brand base, build brand awareness awareness

7 C.A.F.E. Practices Starbucks Sustainable Buying Guidelines Prerequisites: High-quality coffeeHigh-quality coffee Economic transparency –Economic transparency – providing documentation through the supply chain Independently Verified and Scored Criteria: Social Responsibility Social Responsibility Environmental Leadership Environmental Leadership - coffee growing - coffee processing C.A.F.E.Practices The Four Fundamentals of C.A.F.E. Practices ComponentsPrerequisites

8 Starbucks Corporate Citizenship And Responsible Purchasing C.A.F.E. Practices During fiscal 2006 Starbucks: Purchased 53% of its coffee from approved C.A.F.E. Practices suppliers 6% of its total purchases were Fair Trade Certified TM coffee 4% were certified organic coffee 1% was conservation (shade grown) coffee

9 Corporate Social Responsibility Contributing positively to local communities and to the environment is a guiding principle of Starbucks mission statement and produces social, environmental and economical benefits globally In February 2006, initiated roll-out of new paper cup made with 10% post-consumer recycled content Made with 10% post-consumer fiber content, the hot-beverage cups look and perform the same as non-recycled paper cups, but will lower Starbucks dependence on tree fiber by more than five million pounds annually Starbucks announced in December 2005 that it will increase its purchases of renewable energy from 5 percent to 20 percent of the energy it takes to power its North America Company-operated stores This announcement makes Starbucks the largest corporate purchaser of wind Renewable Energy Credits (RECs) in the United States


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