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Nokia Internal Use Only Quito, Ecuador, 13 August 2013 Nokia’s Take Back Programs Ed Butler Recycling & Product EOL Mgr. Nokia ITU.

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Presentation on theme: "Nokia Internal Use Only Quito, Ecuador, 13 August 2013 Nokia’s Take Back Programs Ed Butler Recycling & Product EOL Mgr. Nokia ITU."— Presentation transcript:

1 Nokia Internal Use Only Quito, Ecuador, 13 August 2013 Nokia’s Take Back Programs Ed Butler Recycling & Product EOL Mgr. Nokia ITU Workshop on “Environmentally Sound Management of E-waste in Latin America” (Quito, Ecuador, 13 August 2013)

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3 Consumer Awareness Only 9 % recycle their phones today Lack of awareness on where and how to recycle is the main obstacle 76% of consumers agree that they would like to buy a phone from a company that makes it easy to recycle 31 Million

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5 Company Confidential. ©2010 Nokia 5 LATAM Countries Sustainability & Environmental Awareness 2012 New regulations Existing Take back Puerto Rico

6 Nokia Internal Use Only 2002 Mexico, Puerto Rico, 2003 Guatemala, Panama, Jamaica, Venezuela, Costa Rica, Ecuador, Haiti, Peru 2004 Nicaragua, El Salvador, Honduras 2005 Colombia, Brazil, Chile, Uruguay, Paraguay Recycling/collection history -LTA

7 Nokia Internal Use Only 7 Nokia’s Take back Permanent services for consumers – Nokia Service Points -6K+ – Electronics waste producer associations in EU27 countries + Australia + Canada – Customer cooperation China, LTA, SEAP – Free postage in USA, Finland, Norway and Singapore – Take back bins at Nokia branded retail For Nokia Employees – Take back bins at large Nokia office lobbies Take back campaigns – Country campaigns: USA, Malaysia, Indonesia, Latvia, South Africa, UAE, India etc. – Take back at Nokia events (Nokia World, AGM- annual meeting, MWC) – Cooperation with schools& universities, NGO’s, suppliers, customers and retail – Social media (Twitter I # recycling, You Tube…)

8 Nokia Internal Use Only “Over the three day campaign the Flagship Stores collected a total of 33 phones, 21 batteries and 6 chargers. We handed out 26 trees for our guests to plant and enjoy. ” Earth Day 2007

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10 Recycle a Phone, Adopt a tree. NEWTrees is a joint initiative by WWF Indonesia, Nokia and Equinox Publishing in late 2007 Nokia has sponsored planting of 140,000 trees in Sebangau, Rinjani and Chiliwung National Parks, Indonesia It gives people an innovative way to help reforest this protected national park and monitor the tree growth through Nokia Maps and geo tag Technologies

11 Nokia Internal Use Only Objectives 11 PARTNERSHIP HIGHLIGHTS CAPTIVATING AUDIENCES WORLDWIDE 6+M theatrical viewers; 5.5+M views of Nokia message 51M exposed to Nokia in learning venues 80 M exposed through on-line/Social Media Channels Average of 1000 devices collected at each recycling promo Total ROI through Q was 3:1

12 Nokia Internal Use Only Thank You!


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