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Soy Unica Soy Latina Abriendo Puertas. Magazine Advertising Hispanic Youth exposed to more alcohol advertising in magazines than non- Hispanic youth Hispanic.

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Presentation on theme: "Soy Unica Soy Latina Abriendo Puertas. Magazine Advertising Hispanic Youth exposed to more alcohol advertising in magazines than non- Hispanic youth Hispanic."— Presentation transcript:

1 Soy Unica Soy Latina Abriendo Puertas

2 Magazine Advertising Hispanic Youth exposed to more alcohol advertising in magazines than non- Hispanic youth Hispanic Youth exposed to more alcohol advertising in magazines than non- Hispanic youth –Hispanic youth read more magazines in both English and Spanish –Hispanic youth saw 24% more beer and ale and 24% more distilled spirits advertising in magazines in 2002, and 32% more advertising for malternatives, alcopops and other low alcohol refreshers The Center on Alcohol Marketing and Youth, camy.org

3 Radio Advertising Hispanic youth heard more alcohol advertising on radio than non-Hispanic youth Hispanic youth heard more alcohol advertising on radio than non-Hispanic youth –Hispanic youth heard 9% more distilled spirits advertising and 17% more ads for low alcohol refreshers, and as much beer and ale advertising on English-language radio as non- Hispanic youth The Center on Alcohol Marketing and Youth, camy.org

4 TV Advertising Alcohol advertising was placed on a majority of the TV programs most popular with Hispanic youth Alcohol advertising was placed on a majority of the TV programs most popular with Hispanic youth –Alcohol advertisers spent $23.6 million to place ads on 12 of the 15 programs in English and Spanish that were most popular with Hispanic youth in 2002, including: Vias del Amor Vias del Amor Ver Para Creer Ver Para Creer That 70s Show, and That 70s Show, and Mad TV Mad TV

5 What Were Trying to Do Counteract media and environmental influences through: Strengthening community connections Strengthening community connections Raising awareness of proactive preventative approaches Raising awareness of proactive preventative approaches Soliciting support for Hispanic/Latina events Soliciting support for Hispanic/Latina events

6 Soy Unica Soy Latina Celebration An event that empowers Latinas ages 9- 14, encouraging them to feel good about themselves and be proud to be Latina. An event that empowers Latinas ages 9- 14, encouraging them to feel good about themselves and be proud to be Latina. An opportunity for young girls to celebrate who they are with other girls just like them. An opportunity for young girls to celebrate who they are with other girls just like them. Exposure to adults from their heritage who are positive role models. Exposure to adults from their heritage who are positive role models.

7 Timeline Abriendo Puertas Symposium I Abriendo Puertas Symposium I Targeting Administrators October 3-4, 2003 Abriendo Puertas Symposium II Abriendo Puertas Symposium II Targeting Direct Service Workers March 5, 2004

8 Timeline Abriendo Puertas Symposium III Abriendo Puertas Symposium III Targeting Hispanic/Latino Parents September 25, 2004 Soy Unica Soy Latina Celebration Soy Unica Soy Latina Celebration Targeting Hispanic/Latina Girls Spring, 2005

9 What We Need From You Abriendo Puertas committee involvement Abriendo Puertas committee involvement In-kind and financial support for Symposium II and III, and Soy Unica In-kind and financial support for Symposium II and III, and Soy Unica Assistance spreading the word Assistance spreading the word Referrals to future events Referrals to future events Role models Role models

10 Hold Your Own Rally Contact Terri Barrett at the National Clearinghouse for Alcohol and Drug Information: Contact Terri Barrett at the National Clearinghouse for Alcohol and Drug Information: –By phone: ext –

11 In appreciation of all you already do


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