1. Professional Video Broadcast

2. One Stop Shop for Professional & Broadcast Video
Hero Products
Future Product
LMH0394 3G-SDI
Low Power
Equalizer
LMH0376 3G-SDI
Low Power Reclocker
LMH0387
3G-SDI Config I/O
LMH1983
A/V Clock Generator

3. What is SDI?
Professional video application for uncompressed video production and delivery
Studio
TV station

4. SDI and SMPTE
SDI is an interface for uncompressed digital video transmission over coaxial cable
SMPTE is a professional association which establishes standards, practices and guideline for motion picture and TV industry
Video quality
Standard
Data rate
Aspect ratio
Video resolution
Standard Definition (SD)
SMPTE259M
DVB-ASI
270Mbps
4:3
480i (525i)
576i (625i)
High Definition (HD)
SMPTE292M
1.485Gbps
1.483Gbps
16:9
720p
1080i
1080p
3G-SDI
SMPTE424M
2.97Gbps

5. SVA’s SDI Family Members
SPEED / Family
Equalizer EQ
Reclocker RC
Cable Driver CD
Serializer SER
Deserializer DES
Video Timing VT
CONFIG I/O
3G/HD/SD
LMH0395 LMH0394 LMH0384 LMH0344
LMH0356 LMH0346
LMH0307 LMH0303 LMH0302
LMH0340
LMH0341
LMH1983 LMH1982 LMH1981
LMH0387 HD
LMH0044 LMH0034
LMH0056 LMH0046
LMH0202 LMH0002
LMH0040 LMH0050
LMH0041 LMH0051 SD
LMH0024 LMH0074
LMH0036 LMH0026
LMH0001
LMH0070
LMH0071
Target Apps
Broadcast video cameras, video capture, conversion, processing, editing and distribution equipment.
Digital still & motion (prosumer) cameras

6. LMH0387 Configurable I/O with Integrated Return Loss
Flexible I/O Solution
LMH0387
Programmable as Rx or Tx
Use a single BNC for either input or output
BNC EQ
Return
loss
network
Cable
Driver
Industry’s only bidirectional SDI I/O integrates EQ, Cable Driver and return loss networks
Rx Mode (EQ)
Tx Mode (Driver)
Return Loss
Cable Reach 3G HD SD
100Ω LVDS Rx outputs
Auto sleep functionality
Cable length indicator
Fast rise/fall time (70 ps)
Adjustable O/P amplitude
Excellent waveshape
Integrated return loss network
7dB margin to SMPTE specification
Plug-and-play solution
Faster time to market with fewer board spins 6

7. Competitive Comparison LMH0387
Specifications
LMH0387
Config IO
Gennum GS2984 EQ
Mindspeed M21324
Bidirectional
(EQ & Cable Driver)
YES NO
Integrated Return Loss
Equalized Cable Length (meters)
3G: 120
HD: 200
SD: 400
3G: 140
3G: 100
Green = good Green = bad
REMEMBER TO PICK THE BEST PART YOU CAN FIND FROM THE COMPETITOR WHEN COMPLETING THIS FORM!
Only list the most important specifications/spec's that matter
Benefits of LMH0387
1 IC + 1 BNC (vs. 2 ICs + 2 BNCs + 2 return loss networks)
Meet SMPTE return loss spec with margin 7 7

8. LMH0394 Best-in-Class Adaptive Equalizer
Longest Reach
3G: 200 m
HD: 220 m
SD: 400 m
Lowest power
115mW at 2.5V
Energy efficient
17mW in absence of signal
3 Gbps Cable Reach
100m
130m
160m
200m
150mW
210mW
GS2974B
GS2984
M21524
LMH0394
80mW
Best combination of power & cable reach
Power Consumption
Timeline slide

9. LMH1983 3G/HD/SD Video Clock Generator with Audio Clock
Features
Generates SMPTE Video (3G/HD/SD) & Audio clocks
Leading jitter performance: 40psp-p output jitter
Low system BOM: Eliminates 3 external VCXO/PLLs
Target Apps
Broadcast video cameras, video capture, conversion, processing, editing and distribution equipment.
Format converters: Provides simultaneous dual 3G/HD clocks needed by FPGAs for format conversion (3G & 3G/1.001)
Audio embed/de-embed: Low jitter synchronous Audio and Video clocks generated
Digital still & motion (prosumer) cameras
Provides multiple top of frame pulses
Top 5 Frequently Asked Questions from Customers:
Question & Answer
Additional Features: 9 9

10. LMH1983 Competitive Comparison
Specifications
LMH1983
Discrete Implementation
Gennum GS4911
A/V PLLs
Integrated with PLLs
GS4911
VCXOs
Low cost 27MHz VCXO ($2)
Expensive 74MHz, 148MHz VCXOs
Not needed
Clock Cleaners
Expensive clock cleaners needed
GS4915
Overall BOM cost
Low
High
Design Implementation
Minimal FPGA programming
Extensive FPGA programming to optimize loop parameters
Output jitter
40ps
Variable
240ps
REMEMBER TO PICK THE BEST PART YOU CAN FIND FROM THE COMPETITOR WHEN COMPLETING THIS FORM!
Only list the most important specifications/spec's that matter
Green = good Green = bad 10 10