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Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, Joven Rasgo.

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Presentation on theme: "Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, Joven Rasgo."— Presentation transcript:

1 Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, Joven Rasgo

2 Summary Ads aimed at former subscribers $50 million in direct ad campaigns – The Better Guarantee AT&T and Verizon gaining subscribers People slowly turning back to Time Warner Comcast has recently began the same process

3 About Time Warner Second largest cable provider Lost 140,000 subscribers last quarter Primarily East Coast Generally ranked below the industry average along with Comcast – But companys score ticked up 4% most of any TV provider on the index

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5 Ad Messages Going at Verizon – Promised monthly savings that have not panned out Extension of Enjoy Better campaign 30-day money back guarantee Featuring real subscriber testimonials

6 Time Warner Improvements Smartphone apps More On-Demand options Internet speeds are 2-3 times faster Provide home security service Narrower home service call times

7 Expected Outcomes Huge cost for little gains – Not many people will return Satellite Providers have extremely high customer service ratings Seems like a lost cause

8 Questions/Comments

9 Works Cited ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html


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