1. Time Warner Cable Tries to Win Back Ex-Subscribers Sean Bailey, Joven Rasgo

2. Summary Ads aimed at former subscribers $50 million in direct ad campaigns – The Better Guarantee AT&T and Verizon gaining subscribers People slowly turning back to Time Warner Comcast has recently began the same process

3. About Time Warner Second largest cable provider Lost 140,000 subscribers last quarter Primarily East Coast Generally ranked below the industry average along with Comcast – But companys score ticked up 4% most of any TV provider on the index

5. Ad Messages Going at Verizon – Promised monthly savings that have not panned out Extension of Enjoy Better campaign 30-day money back guarantee Featuring real subscriber testimonials

6. Time Warner Improvements Smartphone apps More On-Demand options Internet speeds are 2-3 times faster Provide home security service Narrower home service call times

7. Expected Outcomes Huge cost for little gains – Not many people will return Satellite Providers have extremely high customer service ratings Seems like a lost cause

8. Questions/Comments

9. Works Cited http://www.nytimes.com/2013/01/21/busine ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html http://www.nytimes.com/2013/01/21/busine ss/media/time-warner-cable-ad-campaign- aims-at-regaining-customers.html