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Water Opportunities in Asia. 750 trade shows on six continents Helping companies Exhibit with Confidence.

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Presentation on theme: "Water Opportunities in Asia. 750 trade shows on six continents Helping companies Exhibit with Confidence."— Presentation transcript:

1 Water Opportunities in Asia

2 750 trade shows on six continents Helping companies Exhibit with Confidence

3 Water Needs, Challenges & Opportunities in Southeast Asia: A Regional Market Overview Darrel Ching, Deputy Senior Commercial Officer US Embassy Singapore June 2013

4 ASEAN Snapshot

5 US Trade with Southeast Asia Source: U.S. International Trade in Goods and Services (CDP)

6 ASEAN Countries at a Glance Year of EntryPopulationGDP per capitaReal Growth of into ASEANin millionsGDP 1 $ billionas % of US level 1 GDP (2012 est.)Principal Export Brunei %3%Crude Oil Cambodia %7%Apparel Indonesia %6%Oil and Gas Laos %8%Wood Products Malaysia %5% Semiconductors and Electronic Equipment Myanmar %6%Natural Gas Philippines %7% Semiconductors and Electronic Products Singapore %1% Machinery & Equipment (incl. electronics and telecommunication) Thailand %6%Electronics Vietnam %5%Apparel 1 At purchasing power parity Source: CIA World Factbook

7 Country-specific Snapshot: Indonesia Roughly three times the size of Texas; 240 million people Southeast Asias largest economy; GDP growth of 6% in The Ministry of Public Works estimates the investment need for developing water facilities in urban and rural areas between will be over $7 billion. Source: 2012 Country Commercial Guide for Malaysia; USAID A Rapid Assessment of Septage Management in Asia

8 Country-specific Snapshot: Malaysia U.S. second largest trading partner in Southeast Asia; bilateral trade was US$39.9 billion, ranks as 22nd largest trade partner. Investments are being driven by soft loans from the Ministry of Green Technology and Water to companies involved in green technologies. Selangor, Kuala Lumpur, and Putrajaya are projected to face water stress as early as this year. Source: 2012 Country Commercial Guide for Malaysia; USAID A Rapid Assessment of Septage Management in Asia

9 Country-specific Snapshot: Philippines U.S. and Japan are top suppliers, accounting for approximately 11% of imports. Population over 90 million, growing at an average annual rate of 2%. Approximately 20-50% of the population does not have access to safe drinking water. Wastewater management is a major concern as the discharge of untreated wastewater has caused major pollution problems, especially in urbanized areas. Source: 2012 Country Commercial Guide for the Philippines; USAID A Rapid Assessment of Septage Management in Asia

10 Country-specific Snapshot: Thailand U.S. exports to Thailand increased by 21.7 percent last year making it the 27th largest destination for U.S. exports. 2011s flood season saw the most severe flooding in 70 years and caused the Thai economy to grow by only 1%. Thailands wastewater segment now accounts for half of the total pollution control equipment market. Source: 2012 Country Commercial Guide for Thailand; USAID A Rapid Assessment of Septage Management in Asia

11 Country-specific Snapshot: Vietnam Vietnam is a true emerging market with an economic growth rate among the highest in the world over the past decade, expanding at an average about 7.0 percent per year. Lack of clean water is one of Vietnams most pressing environmental concerns. It is estimated that only about 70 percent of the Vietnamese population has access to potable water. U.S. companies doing business in environmental/water and other infrastructure sectors are advised to develop capabilities for bidding on ODA (World Bank, Asian Development Bank, USAID) projects. Source: 2012 Country Commercial Guide for Vietnam; USAID A Rapid Assessment of Septage Management in Asia

12 Country-specific Snapshot: Singapore The World Bank Ranks it as the worlds easiest place to do business. Singapore is the 13th largest export market and 17th largest trading partner of the United States. Singapore committed US$264 million to develop R&D and manpower capabilities to develop and provide water technologies and solutions and position Singapore as a Global Hydro hub. Excellent center for test-bedding using PUB infrastructure. Source: 2012 Country Commercial Guide for Singapore

13 For Additional Reading This report comprehensively documents the state of septage management for onsite sanitation systems in many Asian cities. It provides a regional analysis of key challenges and existing good practices related to septage management. The key finding is that most countries neglect septage management, which results in significant urban water, environmental and public health damages. Nevertheless, a number of countries and cities in the region have established programs that can be replicated. USAID: A Rapid Assessment of Septage Management in Asia: Policies and Practices in India, Indonesia, Malaysia, the Philippines, Sri Lanka, Thailand, and Vietnam, 2010.

14 Visit our Offices in Southeast Asia Or our websites at Name

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16 Strong Market + Great Event + Maximum Support = Opportunities for US Companies!

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20 Visitor Country of Origin 20,000 visitors from 108 Countries, with the largest delegations coming from Singapore and: Malaysia China India Thailand Indonesia Philippines Korea Vietnam USA Australia Germany Canada

21 Architects Builders / Contractors Chairman / Presidents Collection Managers Consultants Contractors Decision-makers Developers Distributors / Importers Engineers Environment Engineers / Chemists / Scientists Environmental Specialists Equipment Manufacturers and Representatives Facilities Managers General Managers / Commercial Directors Government Officials Industrial, Water & Wastewater Treatment Professionals Land / Transport Planners Local, State and Federal Regulators Managing Directors Manufacturer Representatives Marketing Directors / Marketing Managers Mayors / Governors Municipal / District Officials Operations Managers District Managers Policy / Regulators Researchers Sales Directors / Sales Managers Technicians Town Planners Utility Managers Water Service Operators Venture Capitalists / Investors Visitor Profile (By Job Function)

22 Exhibit Profiles Land / Transport Planners Local, State and Federal Regulators Managing Directors Manufacturer Representatives Marketing Directors / Marketing Managers Mayors / Governors Municipal / District Officials Operations Managers District Managers Policy / Regulators Researchers Sales Directors / Sales Managers Technicians Town Planners Utility Managers Water Service Operators Venture Capitalists / Investors Catchment Management Clean Transport Climate Change and Flood Control Consultancy and Engineering Services Dam & Hydro Power Desalination Disposal & Recycling Eco-Products Environmental Control & Protection Equipment / Control System / Instrumentation Infrastructure Plant Development & Maintenance Pumps and Process Systems Sanitation Sludge Handling and Treatment Waste Control & Management Wastewater Collection / Treatment Water Distribution Water Treatment / Reuse Water-Saving Devices Other Products & Services for the Water Industry

23 G IVE YOUR BRAND THE S TRENGTH OF A MERICA !

24 Destination: USA! - Singapore 2012

25 Ambassador Adelman greeting US Exhibitors – Singapore 2012

26 Ambassador Adelman and other US government VIPS at a Pavilion Ribbon Cutting

27 Sentosa Island Resort – Singapore

28 Raffles Hotel Garden – Singapore

29 On top of the Equinox – Singapore 2010

30 The US Pavilion Welcome Center is often the first port of call for VIP delegates, trade visitors and the media.

31 Singapore Air Show 2010 – US Exhibitors Lounge

32 Singapore Air Show 2012 – US Exhibitors Lounge

33 Business Center – Singapore Air Show – with Internet Stations

34 Exhibitors and Sponsors are able to utilize the U.S. International Pavilion Lounge to host events throughout the week of the show.

35 Specialized Exhibitor Briefings and Presentations

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37 Kallman Worldwide is increasingly using web-based platforms to inform and attract visitors to the U.S. International Pavilions at shows throughout the world.

38 Welcome to the next generation of U.S. Exhibitor Guide(s) brought to you by Kallman Worldwide Inc. at the worlds leading trade shows.

39 Singapore – February 2012

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42 Jason Rubin Kallman Worldwide Tel: ex 109 NG Haw Cheng American Embassy in Singapore Tel:

43 Be part of the If youre serious about Asia… at

44 Special Offer for Ace 2013… 10% off Special at show Rate!

45 Give your brand the Strength of America! For further information contact: Jason Rubin Tel: ex NG Haw Cheng, American Embassy in Singapore Tel:


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