1. (c) Dr. Ben Nachman 2014

2. Creating new opportunities in Tourism
by applying
Creativity
and incorporating technologies
זוהי אפשרות נוספת עבור שקופיות סקירה המשתמשות במעברים.
Chutzpah - PTT
Haifa University 16/1/2014
Dr. Ben Nachman

3. Issues to be discoursed:
Tourism (edges), eco-system
IQ and “WOW Treatment”
SOS: problems, interfaces & challenges
Chutzpah - Ideas Generators
Chutzpah - Road Map
PTT
CIA
(c) Dr. Ben Nachman 2014

4. Tourism Innovation >>> Eco-System
GAMING
IMAGING C D
SHOPPING
FOOD
Tourism B A
NAVIGATION
GAMBLING
(c) Dr. Ben Nachman 2014

5. “WOW treatment”

6. don't ignore look for dream about Soar like an eagle Problems
Interfaces
dream about
Challenges
SOS
Systematic
Opportunities
Search
Soar like an eagle
(c) Dr. Ben Nachman 2014

7. (c) Dr. Ben Nachman 2014

8. Strategies
Constant Flow of Ideas
(c) Dr. Ben Nachman 2014

9. Fostering Entrepreneurship and Innovation
The “heart”
The ”body” = interface
ConverGen +
“Brain Mechanism”
Open Innovation +
Crowd Wisdom
“Purge”
(c) Dr. Ben Nachman 2014

10. Think - Tank
(c) Dr. Ben Nachman 2014

11. GPS as a diet calculator
Problems
Interfaces
Challenges
MultiDine
from
FOOD to
Navigation
(c) Dr. Ben Nachman 2014

12. Strategic Innovation
Road Map

13. Main benefits Strategic Innovation. Creating IP. Differentiation.
Viral PR.
“Off the shelf” projects.
(c) Dr. Ben Nachman 2014

14. “poor hotel” transformation

15. Pushing Technology into Tourism
PTT
Pushing Technology into Tourism
(c) Dr. Ben Nachman 2014

16. CIA
Commercialization
Incubation
Acceleration
(c) Dr. Ben Nachman 2014

17. available straight “off the shelf”
Innovative projects:
available straight “off the shelf”
Breakthrough and innovative Hotel Chain.
Innovative Hotel Chain.
Airline upgrading project.
Long-haul flights innovative project.
In-flight innovative applications.
Upgrading agriculture tourist sites.
Upgrading local accommodation / motels / BB (Zimmer).
20 different innovative tourist sites (in Israel and abroad).
(c) Dr. Ben Nachman 2014

18. …and out of the box
(c) Dr. Ben Nachman 2014

19. Thanks 4 joining our flight
Dr. Ben Nachman
President, SWOT – Innovation & Strategy.
Israel.