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Communication and Outreach: Campaign Overview. Website Analytics.

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Presentation on theme: "Communication and Outreach: Campaign Overview. Website Analytics."— Presentation transcript:

1 Communication and Outreach: Campaign Overview

2 Website Analytics

3 Clicks from ChooseHealthDE.com to Healthcare.gov There were 28,177 clicks from ChooseHealthDE.com to Healthcare.gov and 5,281 (19%) of those were from visitors driven to the site from interactive media placements. ChooseHealthDE.com Healthcare.gov

4 Total Traffic to ChooseHealthDE.com When paid media and search media campaigns ran, traffic to ChooseHealthDE.com increased significantly. o From July 2013 to January 2104, paid media drove 42% of all traffic to the site. o From July 2013 to January 2104, paid search drove 11% of all traffic to the site.

5 Mass Media Campaign

6 Media Plan Overview Emphasis on: Young Invincibles Kent and Sussex Counties

7 Traditional Media Outlets Television (Cable and Network) Radio (English/Spanish) Billboards Print ads (English/Spanish)

8 Non-traditional Media Tactics Door hangers (English/Spanish) o Households with residents between the ages of in Kent and Sussex Counties o Total number of households: 88,603 Movie theatres o Locations: New Castle, Kent, Sussex Counties Door hanger

9 Digital Media Tactics Search (Google and Bing) Facebook (Promoted posts) Twitter (Promoted posts) YouTube Yahoo Sports Hulu Streaming Radio (Pandora and iheartradio) Refuel (video gaming) FacebookPromoted post

10 Grassroots Outreach & Social Media

11 Enroll-A-Thon Events Community Colleges o Delaware Tech o Wilmington University Delaware Public Schools Dover Mall

12 Social Media Tactics Enroll-A-Thon Photo Booth Man on the Street Interviews Concert Ticket Contests o Firefly o Delaware State Fair/Lady Antebellum o Looking for concert in Wilmington/Philadelphia

13 Concert Ticket ContestFirefly

14 Results to date: 517 new Facebook fans 492 contest entries 135 meme likes 197 meme shares 67 people who entered do not have health insurance

15 Collateral Materials

16 The people who have benefited…

17 Thank you!


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