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© Digital Media Device Association December 4, 2002 Tom White (1) Digital Media Device Association Call for Proposals for Technology to Enable Interoperability of Digital Media Devices
© Digital Media Device Association December 4, 2002 Tom White (2) About Me - Tom White CEO/ Executive Director of DMDA/DMDA-IWG President/CEO, MIDI Manufacturers Association Music/Sound Technology and Market Consultant (Dolby, Diamond, AMD…) Secretariat, SDMI
© Digital Media Device Association December 4, 2002 Tom White (3) About DMDA Formed in February Mission: Promote the acceptance, growth and enjoyment of digital media technology and products. Membership: Companies commercially involved in manufacturing devices, and their technology suppliers. Others may participate as Associate Members.
© Digital Media Device Association December 4, 2002 Tom White (4) Participating Companies Members: SONICblue, Creative Labs, Fraunhofer, DTS, ARM, Texas Instruments, Oak, PortalPlayer, Gracenote… Regular Participants: Dolby, Thomson, Cirrus, Coding Technologies, Liquid Audio… Sponsors: tbd…
© Digital Media Device Association December 4, 2002 Tom White (5) Primary Activities Establish open, voluntary standards for compatible products and services (DMDA-Interoperability Working Group). Educate and inform (DMDA News web/ service, DMDA Summit). Support public policies that encourage the growth of the digital media market.
© Digital Media Device Association December 4, 2002 Tom White (6) Interoperability Working Group Mission: To develop or adopt one or more specifications for the lawful consumption and exchange of music in digital form on portable and networked audio devices, which will encourage competition and allow consumers freedom of choice. Focus is on audio today, with an eye on video and other content.
© Digital Media Device Association December 4, 2002 Tom White (7) Device Interoperability is… Remote discovery and control of devices Search, locate, and manage content on remote devices Exchange files and content meta-data
© Digital Media Device Association December 4, 2002 Tom White (8) Why Interoperability? More choices for consumers, and increased competition, means a bigger market. Necessary to fulfill consumer expectation of music anywhere and anytime. Required for content management standards and delivery services to have mass acceptance.
© Digital Media Device Association December 4, 2002 Tom White (9) IWG Terms of Participation Available for download at Do not have to be DMDA member, but must sign the DMDA-IWG ToP. Same qualifications as DMDA. Voting and non-voting classes. Decisions made by simple majority.
© Digital Media Device Association December 4, 2002 Tom White (10) CfP Process Register by Dec. 9, 2002 Presentations on Feb. 6-7, Evaluations and eliminations: Feb Follow-up presentations: Mar Evaluations and eliminations: Mar Selection: Apr Compliance materials due: Oct
© Digital Media Device Association December 4, 2002 Tom White (11) Submission Requirements A document with sufficient detail for experts to review proposed solution A list of resource requirements Proposed licensing terms Presenters will have one hour in Feb. to present a working demo, if possible.
© Digital Media Device Association December 4, 2002 Tom White (12) Some Evaluation Criteria Preference will be given to solutions that (in no specific order): –Also support image and/or video –Are based on open standards –Are free of royalties and licensing fees (other than optional maintenance fees) –Are scalable/expandable/ –Have low resource requirements
© Digital Media Device Association December 4, 2002 Tom White (13) A Few More Specifics… Solutions must be capable of operating on low cost battery-operated devices with limited memory and bandwidth. Solutions must not be dependent on any particular physical interface. Solutions must be able to support exchange of Content Usage Rules (to be defined).
© Digital Media Device Association December 4, 2002 Tom White (14) Contact Info To learn more about the DMDA, visit To participate in the DMDA-IWG selection process, please Tom White at To submit technology for consideration, please by Dec.
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