1. Digitalisation: CRM and useful management information for marketing campaigns

2. Agenda Customer Relationship Management (CRM) Recruitmentprocess (from marketing to student) Management information Time for questions 2

3. Customer Relationship Management 3 Prospective students Students Alumni Secondary education Schools Guest lecturers Placement companies Suppliers Sponsors Employees Companies

4. * Life Long Learning (LLL) * Guest teacher * Ambassador * Custom Incompany 4 Customer Relationship Management Secundary Education Prospective students * Educate * Research * Internship * Graduate Students Companies Alumni Companies Relationship Management Inflow Flow Outflow

5. RecruitSupportRegister 5 Recruitmentprocess Apply Register Students Track & Messure: Conversions on different levels, report and manage Communication: Who?, What?, When?, With? Register in CRM and build Customer view Register in Student Information system Targetgroups Meet Prospective Studenten (LEADS) Advice on Institute choise Marketing/Branding Advice on choise of course Retentie & Loyaliteit : Relationship management Customer Contact Processchain IMAGECONVERSIONSATISFACTION LOST Honest Advise Right student, right place X (check)

6. Dashboards 6 Meet Apply Register

7. Any questions?