Presentation on theme: "Digitalisation: CRM and useful management information for marketing campaigns."— Presentation transcript:
Digitalisation: CRM and useful management information for marketing campaigns
Agenda Customer Relationship Management (CRM) Recruitmentprocess (from marketing to student) Management information Time for questions 2
Customer Relationship Management 3 Prospective students Students Alumni Secondary education Schools Guest lecturers Placement companies Suppliers Sponsors Employees Companies
* Life Long Learning (LLL) * Guest teacher * Ambassador * Custom Incompany 4 Customer Relationship Management Secundary Education Prospective students * Educate * Research * Internship * Graduate Students Companies Alumni Companies Relationship Management Inflow Flow Outflow
RecruitSupportRegister 5 Recruitmentprocess Apply Register Students Track & Messure: Conversions on different levels, report and manage Communication: Who?, What?, When?, With? Register in CRM and build Customer view Register in Student Information system Targetgroups Meet Prospective Studenten (LEADS) Advice on Institute choise Marketing/Branding Advice on choise of course Retentie & Loyaliteit : Relationship management Customer Contact Processchain IMAGECONVERSIONSATISFACTION LOST Honest Advise Right student, right place X (check)
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