1. Acquisition & Branding through targeted DM & Digital Advertising 2013

2. Acquisition Advice on data* rental/swap options Guidance on lead* generation options Inform on choices of co-op participation Detailed proposals Complete process management Results evaluation *Postal, telephone & email March 2013

3. 3 rd Party Data Interpret insight into the interests, lifestyles and behaviour of your customers Provide detailed proposals Handle all processing and administration March 2013

4. Lead Generation Guidance through market choices Assist in question creation Manage the full process – downloading, checking and supplying leads March 2013

5. Co-ops Advise on participation Agree on premise for models Interpret insight Handle all communication - ordering etc. Review results March 2013

6. Digital Audiences Build multivariate models Use the power of the profile information from CRM file for display campaigns Deliver your message to your target audience in display, social and mobile March 2013

7. Together we can reach your goal Connecting your brand to consumers Using a marketing mix to reach prospects from profiled audiences Acquire new customers March 2013

8. Contact Details – Irit Reed T. 01923 828491 M. 07973 426706 E. irit@caspianpartnership.comirit@caspianpartnership.com www.caspianpartnership.com #caspiandm March 2013