1. Fall 2009 IBMS MINORS

2. WHY MINORS? More and more universities all over the world go into the Major – Minor system You can specialize You can broaden your scope Your minor choice is what differentiates you

3. IBMS minors Second year Business ethics + Minor Finance Minor Areas in Marketing Minor Branding and Experience Marketing 7 Language Minors  Dutch Business Communication  Spanish Business Communication: basic level  Spanish Business Communication: intermediate level  German Business Communication: basic level  German Business Communication: intermediate level  French Business Communication: basic level  French Business Communication: intermediate level

4. Minor Finance Second year Accounting information systems Risk Management Multinational Finance Business ethics

5. MINOR MARKETING- AREAS Second year Customer Relationship Management (CRM) Marketing Areas-1 Marketing Areas-2 Service Marketing (SvM) Business TO Business (B2B) Small Business (SB)

6. Language Minors German, French, Spanish, or Dutch Business Communication as part of your International Study Program What? Business Communication in German, French, Spanish and Dutch Basic and Intermediate Level Semester 1: Business Communication (9 ECTS) Business Ethics (3 ECTS) Semester 2: Business Communication (3 ECTS) Focus on Business Communication Project : Excursions, Company Visits, Cultural Activities etc.

7. Business Ethics What is business Ethics? “Business ethics is the study of business situations, activities, and decisions where issues of right and wrong are addressed” Business Ethics will feature in the year two minors offered by IBMS 3 ECTS General Lecture (12 weeks) Including workshops THE HAGUE UNIVERSITY // IBMS7

8. MINORS THIRD YEAR Branding Marketing Experience Consumer Behavior and Insight

9. MINORS THIRD YEAR Risk Management FINANCE Derivatives Portfolio Management