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Cronulla Breakfast Seminar Rydges Cronulla Beach 13 November 2013 Therese Ma Senior Program Officer Workforce Futures Program.

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Presentation on theme: "Cronulla Breakfast Seminar Rydges Cronulla Beach 13 November 2013 Therese Ma Senior Program Officer Workforce Futures Program."— Presentation transcript:

1 Cronulla Breakfast Seminar Rydges Cronulla Beach 13 November 2013 Therese Ma Senior Program Officer Workforce Futures Program

2 What is workforce development?

3 Workforce development is a whole of business approach to the management of the human resources. The goal of workforce development is to improve on business competitiveness and increase productivity across the whole business as a response to the various influencing factors locally, nationally and internationally.

4 What is workforce development? It includes traditional human resource elements such as: recruitment and retention, career structure and succession planning, performance management, culture and communication, business systems as well as skills development and training. Workforce development may occur independently of, or in concert with skilling and training.

5 What is workforce development? When considering how workforce development applies to a business the following questions are worth considering: 1.Who are we? - What is the business and what does it do? 2.Where are we heading? – What are the goals; are they clear and measurable and importantly, commonly understood and accepted?

6 What is workforce development? 3. Where are we now? – What are the capabilities of the businesses workforce? This includes an understanding of what they define their workforce to be. 4. Where do we want to be? – What characteristics does the business need not only to reach its goals, but also to handle the risks and contingencies that will occur as the business strives to reach its goals?

7 What is workforce development? 5. What dont we have? – What are the gaps (between 3 and 4) and the burning platform areas that need to be addressed first? 6. How to make it happen? – What must the business do to close the gaps? 7. Is the business on track? – Keeping a close eye on what the business is doing: monitor, monitor, monitor, evaluate, evaluate, evaluate.

8 What is workforce development? Very broadly these 7 questions represent the structure at a strategic level of the workforce planning and development process. The answer to each of these questions is contingent on the quality of responses. Detailed thinking and organisational engagement is the key to this.

9 What is Workforce Futures?

10 Workforce Futures The Tourism, Travel and Hospitality Industry are collaborating on a new initiative designed to improve the capacity and capability of the industries workforce. With funding from the Australian Government, three interconnected projects are being rolled out across Australia.

11 Workforce Futures The three interconnected projects are: Skilled Tourism Workforce Regional Workforce Development Targeted Skills Development Skills Advisor Network for Industry

12 Workforce Futures Project 2: Skills Advisor Network An industry specific advisory service Skills Advisors work collaboratively with businesses across the sector to identify the specific workforce planning and development issues and to develop a tailor and appropriate skills development response –Skills Advisor takes the business through the Business Diagnostic (captured through an online platform) –Creation of a Workforce Development Plan

13 Skills Advisor Network Subsequent meetings with Skills Advisor is driven by the Workforce Development Plan: Further analysis, discussion, planning, implementation Sourcing appropriate programs to assist the business (link to a detailed database that sits within the online platform) Identifying appropriate skills development for staff Identifying appropriate training provider for business

14 Workforce Futures Skills Advisor provides ongoing support to implement key findings of a detailed business diagnostic, including linking businesses with further opportunities to develop the capacity and capability of its workforce. Total engagement time 17.5 hours A key feature of the Skills Advisor service is its face to face approach to engaging with businesses

15 Skills Advisor Network The Skills Advisor engages with business at the enterprise level. It is this engagement which distinguishes Workforce Futures from ALL other programs.

16 Skills Advisor Network Skills Advisor Network is a partnership of industry associations Accommodation Association of Australia Australian Hotels Association Australia Federation of Travel Agents / Australian Tourism Export Council Birdwing Business Solutions Caravan, RV & Accommodation Industry of Australia Clubs Australia Mission Solutions Queensland Tourism Industry Council Restaurant & Catering Australia South Australian Tourism Industry Council Surfer Rosa Tourism Council Western Australia Tourism Training Australia

17 Regional Workforce Development Project 1: Regional Workforce Development – Building upon Tourisms Employment Plans (Hot Spots) This part of the strategy aims to value add to the regional hot spot (as identified by the Tourism Ministers) employment plans by translating and implementing them at the enterprise level.

18 Regional Workforce Development Engagement by the Workforce Futures team with Regional Tourism offices, local Councils, and other regionally based organisations allows for an alignment of the work being done at the business level with the strategies and initiatives planned for, or being undertaken at the regional level.

19 Regional Workforce Development This engagement process is facilitated through: Skills Advisor Network Development of strategic regional workforce plans delivering practical solutions to address the immediate labour and skills shortages that meet the local needs of the region with an emphasis on leveraging existing government and industry programs; and delivering a series of medium term measures to support capacity building and responding to identified gaps.

20 Regional Workforce Development The regional hotspot in NSW is Sydney. Other hotspots are: ACT (including Canberra) Mornington Peninsula/Phillip Island (VIC) Tropical North Queensland (QLD) Kangaroo Island (SA) West Coast (TAS) Red Centre (NT) Broome (WA)

21 Regional Workforce Development The work being undertaken in the various hotspots provides a model for other regions throughout Australia. We are currently undertaking targeted regional work in the Riverina, Leeton, Noosa, Gympie Cooloola, Gold Coast, Mildura and Margaret River. This work is modelling off the hotspots.

22 Workforce Futures Project 3: Targeted Skills Development Targeted Skills Development is about: Responding to the skills needs of your business –What skills does my business require today? –What skills will it need in the future? This is benefited through an understanding of Workforce Planning and Development

23 Targeted Skills Development Some key questions to ask are: Which staff do I train? When do I train them? How do I train them? What will I train them in? Who will deliver the training? What will the training cost? What funding is available to assist with the cost of training?

24 Targeted Skills Development Funded through the National Workforce Development Fund (NWDF), are two sets of skill development programs: –Programs to close gaps in skills and knowledge (skills sets) and, –Delivery of full qualifications Workforce Futures has $2.4 Million available (through the National Workforce Development Fund) to assist participating businesses with the cost of training.

25 National Workforce Development Fund NWDF is a Commonwealth funding program involving a co-contribution model –Small businesses (less than 100 employees FTE) Business pays 33% Government pays 67% –Medium businesses (101 – 200 employees FTE) Business pays 50% Government pays 50% –Large businesses (more than 200 employees FTE) Business pays 67% Government pays 33%

26 Accessing Workforce Futures How does a business participate in Workforce Futures? Complete the EOI form and submit This can be done electronically (or in hard copy) and is available on the website (

27 Website

28 Website

29 Contacts Key Contacts Stephen Ollerenshaw – Program Manager Phone: 02 8243 1200 Mobile: 0448 098 609 Email: Therese Ma – Senior Program Officer Phone: 02 8243 1200 Mobile: 0457 706 576 Email: Website:

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