1. WorldSkills London 2011 WorldSkills London 2011 and how to get involved over the next 12 months. For internal and external use by partners, sponsors, staff and suppliers. Issue 1 – October 2010 Updated 27 September 2010

2. The purpose of this presentation We would like to thank you for your interest and support for WorldSkills London 2011. As a key partner, we are keen to make sure you are equipped to tell your staff, suppliers, colleagues and networks about your involvement in this important event. This presentation has been designed for you to do just that. Please feel free to use the slides, content and information within your own presentations and updates to help us to spread the word about the worlds greatest skills showcase and competition. Weve designed the presentation so it can be tailored for all your internal and external communications – wed particularly encourage you to tailor the presentation to explain your own involvement in WorldSkills London 2011. Slides indicate where this might work well. If you need additional information, or if the information is going to be used for the media or in broadcast, please contact us at WorldSkills ahaynes@worldskillslondon2011.com or telephone (0)20 7429 2800 and ask for the marketing team.ahaynes@worldskillslondon2011.com

3. WorldSkills London 2011 ambition: WorldSkills London 2011 will inspire more young people to be enterprising in their careers, achieving a step change in how people view their future options by showcasing vocational qualifications as a positive and valued choice at all levels – and the skills that the country needs.

4. Fast facts Facts about WorldSkills London 2011

5. WorldSkills London 2011 – at a glance What is WorldSkills London 2011? WorldSkills London 2011 is the worlds greatest skills showcase and competition. Young people from across the globe compete to become the best of the best in their chosen skill. The competition takes places every two years; this is the first time for two decades years that it has been hosted in the UK. When does it take place? WorldSkills London 2011 will take place from 5-8 October 2011 at ExCeL London, with opening and closing ceremonies at the O2. In the run-up, a year-long celebration of skills will take place across the UK to ensure everyone can show how skills shape their world. Whats it all about? At stake is the honour of the competing country being the greatest in the world at their chosen skill. For visitors, the event will be an inspirational showcase of vocational skills, give an opportunity to Have a Go at a range of skills themselves, and benefit from expert advice on how to plan their future careers. What is it trying to achieve? WorldSkills London 2011 will amaze people by showing them the endless possibilities their futures could hold and inspire them to gain expertise at the highest level and the skills which the UK needs. Why is WorldSkills London 2011 important? Every community and business in the UK thrives on skills, enterprise and inspiration. We want WorldSkills London 2011 to be the catalyst for the ambitions not just of competitors but of people across the UK – opening their minds to the possibilities their futures may hold and creating a lasting, positive legacy.

6. WorldSkills London 2011 – in numbers 150,000 people attending 2,500 volunteers 1,000 competitors 50 nations 45 skills 6 sectors, from creative arts and fashion to transportation and logistics 4 days of competition

7. WorldSkills London 2011 – the competition Competitors vie for the chance to win gold, silver or bronze medals. Medallions for excellence are also awarded to competitors who achieve the international standard. Six sectors are represented: Creative arts and fashion Construction and building technology Information and Communications technology Manufacturing (and engineering) technology Social and personal services Transportation and logistics Feel free to tailor this slide to reflect your organisations sector

8. The competition covers a wide range of skills Creative arts and fashion Fashion technology Floristry Graphic design technology Jewellery Construction and building technology Bricklaying Cabinetmaking Carpentry Electrical installations Industrial control Joinery Landscape gardening Metal roofing Painting and decorating Plastering and drywall systems Plumbing and heating Refrigeration Stonemasonry Wall and floor tiling Information and Communications technology Information network cabling IT PC/Network support IT/Software applications Offset printing Web design Manufacturing (and engineering) technology CNC milling CNC turning Construction metal works Electronics Manufacturing team challenge Mechanical engineering design – CAD Mechatronics Mobile robotics Mould making Polymechanics / Automation Sheet metal technology Welding Social and personal services Beauty therapy Caring Confectioner / Pastry cook Cooking Ladies / Mens hairdressing Restaurant service Transportation and logistics Aircraft maintenance Autobody repair Automobile technology Car painting

9. The prize: the benefits of hosting WorldSkills London 2011 The prize will be: Growth in the enterprise culture and a boost to the economy by inspiring more people to learn. Greater collaboration between organisations, to improve standards and encourage excellence through vocational skills. A step change in behaviours among young people, and their advisers and influencers when considering career and training choices. Real recognition that skills competitions are a mainstream activity in driving up standards – with a strong sense of ownership from business and partners alike. The creation of a lasting skills legacy.

10. Team UK at WorldSkills London 2011 Team UK: Team UK at WorldSkills London will be our biggest team yet with around 40 competitors taking part in 35 skills. By the opening ceremony of WorldSkills London 2011, each member of Team UK will have completed, on average, 100 days of training and assessment in preparation for the Competition. Team UK is currently ranked 7 th in the World after securing six Bronze and three Gold at WorldSkills Calgary 2009. Going for Gold......Team UK has been tasked with securing more medals at WorldSkills London 2011 than was achieved at WorldSkills Calgary 2009.

11. Achieving a legacy Delivering a world class event is paramount, but we are also focused on creating and leaving a lasting legacy. Why does a legacy matter? Our aim is for WorldSkills London 2011 to demonstrate how we have a highly skilled nation with a talented and well trained workforce – and to inspire others to follow in its footsteps. Skills competitions drive up standards. They encourage motivation, loyalty and performance among teams and business, helping companies grow. They inspire more people to learn a skill and consider a future career in that area. WorldSkills London 2011 provides the UK with a unique opportunity to show its expertise to a national and international audience.

12. Why this is important to us We are supporting WorldSkills London 2011 by: Please feel free to tailor this section according to what your organisation is doing in support of WorldSkills London 2011

13. Events calendar Important dates to support in the build up to WorldSkills London 2011

14. Starting from Skills London 2010 Four phases of communication over 12 months Skills London Visitor & sponsor marketing WorldSkills Have-a-go The main event Showcasing skills that shape our world Partnership and sponsor activity Oct 2010 2011 Nov 10 to Sept 11From 19 Sept 2011 To 9 Oct 2011 2010 Call to action: have a go at skills that shape your world Skills debate –on how skills shape our world Taster sessions Call for volunteers One year to go Education experience College & provider engagement Events Media relations Countdown to WorldSkills London 3 weeks of WorldSkills London 2011 - have a go at skills that shape your world Have a go Week 1 Skills are the future Week 2 Skills mean business Week 3 Skills ambitions See the Skills that shape our world All elements are designed to leave a lasting legacy for skills and competitions.

15. Calendar highlights Major dates in the build up to WorldSkills London 2011 (5-8 October 2011) NB. Blue rows indicate WorldSkills London 2011 Core Events DateEventAudienceAim 7- 9 October 2010 UK Skills London, ExCel London 50,000 young people, parents, advisers, sponsors, business, media To highlight one year to go messages, launch volunteer programme, test education experience and launch exhibition sales. 16-18 November 2010 UK Association of Colleges Annual Conference, Birmingham 1,200 visiting delegates from Further Education colleges in the UK To highlight one year to go messages, launch college showcase and education experience and sign up colleges to have a go over the 3- week event period. 9-11 December 2010 – Lisbon, Portugal European/ International EuroSkills, LisbonPartners, stakeholders, leaders and policy makers, experts, trainers and teachers, schools and enterprises. Euroskills is an opportunity to raise the image, quality and attractiveness of Vocational Education Training (VET) systems in Europe and to bring together different stakeholders in the VET field: June 2011 (date tbc) UK Team UK Announcement Key stakeholders and sponsors, members of Team UK, their guests, employers, colleges, Training Managers and journalists To announce the successful competitors who have secured a place on Team UK for WorldSkills London 2011 19-25 September. UK and international Have a go (week 1) – theme: skills are the future All UK colleges, training providers, schools, partners, sponsors, employers and associated networks The chance for up to 1 million people to have a go and try a new skill that shapes our world. 26 September to 2 October. UK and international Have a go (week 2) – theme: skills mean business All UK colleges, training providers, schools, partners, sponsors, employers and associated networks The chance for up to 1 million people to have a go and try a new skill that shapes our world. 3 – 9 October 2011 - UK and international Have a go (week 3) – theme: skills ambitions All UK colleges, training providers, schools, partners, sponsors, employers and associated networks The chance for up to 1 million people to have a go and try a new skill that shapes our world. 4 October 2011 - UK and international Opening Ceremony at The O2 7,500 – WorldSkills London 2011 delegates, sponsors, partners and media from across the world Officially open WorldSkills London 2011 and showcase Skills and youth talent. 5-8 October 2011 UK and International WorldSkills London 2011 Schools, colleges, general public (parents, influencers), business, education, sponsors, media, Government (international/UK). The official event. 150,000 visitors to see the worlds largest skills competition showcasing how skills shape our world. 5 October 2011 - UK and international WorldSkills International Leaders Forum, ExCeL 650 – delegates gather on the first day of competition from across the world of business, education, media and politics. To debate and discuss the latest in skills policies at this one day business conference on education, skills and Apprenticeships. 9 October 2011 (Sunday). UK and international Closing Ceremony At The O2 7,500 – WorldSkills London 2011 delegates, sponsors, partners and media from across the world. Announce the winners of WorldSkills London 2011 and present the medals. Officially end the competition and hand over to Leipzig 2013.

16. Our activities in support The dates that are important to us are: This section can be tailored according to what you are doing in support of WorldSkills London 2011 within your own company and organisation. To tailor