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CurryOut Sheeba Bhadrashetti Hussein ElKhatib Bassel Abi Faraj.

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Presentation on theme: "CurryOut Sheeba Bhadrashetti Hussein ElKhatib Bassel Abi Faraj."— Presentation transcript:

1 CurryOut Sheeba Bhadrashetti Hussein ElKhatib Bassel Abi Faraj

2 Mission CurryOuts mission is to provide the customer the finest Indian meal and dining experience.

3 Goals/objectives Goals Goals Profitable resturant Profitable resturant Customer approval Customer approval Premier Indian restaurant Premier Indian restaurant Objectives Objectives 420k 1 st year, half million 2 nd year 420k 1 st year, half million 2 nd year Cost less than 300k 1 st year, 400k 2 nd year Cost less than 300k 1 st year, 400k 2 nd year 20% gross profit 20% gross profit Increase in customer base 10% annually Increase in customer base 10% annually

4 Key Success Factors Concentration and emphasis on customer satisfaction Concentration and emphasis on customer satisfaction Dine-in, drive through, and carry out Dine-in, drive through, and carry out Well-trained staff Well-trained staff

5 Value Proposition Affordable and accessible menu items are offered and a destination of choice taste, as measured by their inherently natural value, at an affordable price that will encourage regular visits.

6 Situational Analysis

7 Market Overview Estimated $558 billion in sales in 2008 Estimated $558 billion in sales in 2008 Food away from home a necessary convenience Food away from home a necessary convenience Limited service restaurants 41% of all restaurants sales Limited service restaurants 41% of all restaurants sales fast casual restaurantbetween quick service and full service fast casual restaurantbetween quick service and full service Indian population in Minnesota Indian population in Minnesota

8 Product Overview CurryOut emphasis on customer loyalty, exceptional service, and popular menu CurryOut emphasis on customer loyalty, exceptional service, and popular menu Restaurant growth annual rate of 7.3% over the next 5 years Restaurant growth annual rate of 7.3% over the next 5 years Minneapolis/St. Paul will experience growth rate above national average Minneapolis/St. Paul will experience growth rate above national average

9 Competitive Review Relationship with food exports in India Relationship with food exports in India No direct competitors for this type of business No direct competitors for this type of business Indirect competitors include Indian restaurants, as wells fast food restaurants Indirect competitors include Indian restaurants, as wells fast food restaurants Price between $5-7 Price between $5-7 Competitive edge Competitive edge

10 Market Demographics Geographic Geographic Target population Target population Demographics Demographics Young professionals Young professionals Behavior factors Behavior factors Affordability, flavor, health factors Affordability, flavor, health factors

11 Market Needs/ Trends Market Needs Market Needs Selection Selection Accessibility Accessibility Service Service Competitive pricing Competitive pricing Market trends Market trends Food Quality Food Quality Selection Selection Health Consciousness Health Consciousness

12 SWOT Analysis Strengths Strengths Healthy food options Healthy food options Weakness Weakness Limited funding for initial implementation Limited funding for initial implementation Opportunities Opportunities Increasing sales opportunities Increasing sales opportunities Threats Threats Restrictive duties Restrictive duties

13 Competition National Competition National Competition McDonalds, Burger King, Taco Bell McDonalds, Burger King, Taco Bell Local Competition Local Competition Restaurant A Restaurant A Restaurant B Restaurant B Restaurant C Restaurant C

14 Growth and Share Analysis competitor price price Growth rate Market Share Restaurant A $167%14% Restaurant B $86%12% Restaurant C $147%13% Average$ %13% Total$3819.5%39%

15 Critical Issues Continue to make moderate fiscal approach Continue to make moderate fiscal approach Expansion at a reasonable rate Expansion at a reasonable rate Continue to build brand awareness Continue to build brand awareness

16 Marketing Strategy

17 Marketing Objectives Maintain positive steady growth Maintain positive steady growth Generate at least $55,000/mo Generate at least $55,000/mo New customers turn into long term customers New customers turn into long term customers

18 Financial Objectives Double digit growth rate for each year Double digit growth rate for each year Continue to decrease variable costs Continue to decrease variable costs

19 Target Marketing Segmented into four target populations Segmented into four target populations Individuals Individuals Families Families Take-Out Take-Out Drive through Drive through Those with disposable income Those with disposable income

20 Marketing Mix Product Product Indian Food Indian Food Price Price $5-$7 $5-$7 Distribution Distribution Dine in, carry out, or drive through Dine in, carry out, or drive through Advertising Promotion Advertising Promotion Inserts in local newspapers, sampling, specials Inserts in local newspapers, sampling, specials

21 Marketing Research Marketing Tactical Plan Marketing Tactical Plan

22 Financials, Budgets & Forecasts Total Requirement$ 144,000 Total Requirement$ 144,000 Cash Financing$ 56,000 Cash Financing$ 56,000 Debt Financing$ 88,000 Debt Financing$ 88,000

23 Financials, Budgets & Forecasts General Assumptions FY 2008FY 2009FY 2010 Plan Month123 Current Interest Rate12% Long term Interest Rate7.50% Tax Rate25%25.50%26% Tax25%25.50%26%

24 Financials, Budgets & Forecasts

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