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AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Café Tanya Gleim Leah Fullerton Kyle Mackow Michael Yeager.

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Presentation on theme: "AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Café Tanya Gleim Leah Fullerton Kyle Mackow Michael Yeager."— Presentation transcript:

1 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Café Tanya Gleim Leah Fullerton Kyle Mackow Michael Yeager

2 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Café Location

3 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Site Plan

4 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Café

5 Operations & Human Resource Plan

6 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Organizational Structure Board of Advisors Joint Managers Cooks Servers

7 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Floor Plan

8 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Hours of Operation

9 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Human Resources Plan Managers : $20,000 each annually Managers : $20,000 each annually Cooks : $12.00/hour Cooks : $12.00/hour Servers : $10.00/hour Servers : $10.00/hour

10 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Marketing Plan

11 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Marketing Mix Products and Services Products and Services Price Price Promotion Promotion Place Place

12 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Target Markets Travellers Travellers Local population Local population Young families Young families School groups School groups

13 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Positioning Statement The Cafe will provide a wholesome and home-made dining experience. The Cafe will provide a wholesome and home-made dining experience. The Café will provide a place to experience the tranquil country atmosphere, within the serene prairie landscape. The Café will provide a place to experience the tranquil country atmosphere, within the serene prairie landscape.

14 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan SWOT StrengthsWeaknesses Human Resources - Managers are ambitious, dedicated and optimistic of the business and have previous business management experience - Two managers to split duties and assist each other with responsibilities - Managers are new to restaurant industry - Managers have a lack of expertise and training in cooking and restaurant management Physical Resources -Building, Corn Maze & Berry Patches are already established -Located on Highway 55 - Renovations, Landscaping & Capital Equipment Financial Resources -Negative CCC -No Accounts Receivable -30 day Accounts Payable on credit - Seasonal profits -Profits are dependent on sales and number of customers

15 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan SWOT OpportunitiesThreats Customers-Home-cooked -Country setting -Competition in cities/towns, where customers dont have to drive Competition-Not many restaurants in area -Meath Park restaurant (with full menu) currently for sale-large opportunity if it does not sell & shuts down -Café in Albertville (14 kms from Pickin Patch) -Large threat if Meath Park restaurant is sold & operational prior to café opening Market Trends - Healthy eating choices-no deep-fried foods-fresh fruit from the farm -Low population in direct area -Café promotes dessert menu items, which are higher calorie

16 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan The Market Prince Alberts population = 34,140 Prince Alberts population = 34,140 Candle Lakes population = 792 Candle Lakes population = 792 R.M. of Garden River = 633 R.M. of Garden River = 633

17 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Competition Mapletrees Restaurant – Prince Albert Mapletrees Restaurant – Prince Albert Rosewood Grille – Prince Albert Rosewood Grille – Prince Albert Waters Edge Restaurant & Lounge – Candle Lake Waters Edge Restaurant & Lounge – Candle Lake Candle Castle Restaurant – Candle Lake Candle Castle Restaurant – Candle Lake Rails – Meath Park Rails – Meath Park Country Coffee - Albertville Country Coffee - Albertville

18 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Sales Objectives To gain customer loyalty by serving approximately 17,724 customers per year To gain customer loyalty by serving approximately 17,724 customers per year Suppers = 44% of sales profit Suppers = 44% of sales profit Desserts = 34% of sales profit Desserts = 34% of sales profit Lunches = 22 % of sales profit Lunches = 22 % of sales profit

19 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Marketing Plan Budget

20 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Financial Plan

21 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Capital Budget Summary

22 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Administration & General Marketing Expenses

23 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Manufacturing Overhead

24 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Cost of Goods Manufactured

25 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Cost of Goods Sold

26 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Cash Conversion Cycle CCC = -20 Raw Materials (7) + Average Collection Period (3) – Accounts Payable (30)

27 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Summary of Financial Results

28 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Sensitivity Analysis

29 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Best & Worse Case Scenario

30 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Break-Even Analysis

31 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Financial Conclusion A financially viable business A financially viable business Very strong IRR Very strong IRR $100,000 Initial Investment $100,000 Initial Investment + Net Present Value + Net Present Value +Net Cash Flow Each Year +Net Cash Flow Each Year

32 AgEc 495 College of Agriculture & Bioresources University of Sasaktchewan Questions???


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