Presentation on theme: "Organizational Identity Bring Major League Baseball to Portland Involve the Community."— Presentation transcript:
Organizational Identity Bring Major League Baseball to Portland Involve the Community
Capital Factors Paul Allen Phil Knight, Nike Founder State of Oregon State Lottery revenue No new taxes
Why Portland Now? Largest growing areas in United States Only one professional franchise Population BOOM!!!
Sources of Income No other competition Ticket sales Vendors Clothing lines
SWOT ANALYSIS Strengths Portland Oregon Baseball fans The state of Oregon will contribute $100 million Paul Allen Economic impact
Weaknesses Cash Balance Current stadium will require renovations. New stadium will not be completed for the first year the acquired team will play. PNB Inc. needs to purchase a professional baseball team.
Opportunities Vancouver area Portland currently ranks #1 for most favorable place to live. Portland is home to eight Fortune 500 companies.
Threats Seattle Mariners Portland Minor League Squads.
MARKETING MIX Product Price Place Promotion
Market Summary Summary…
Marketing Geographics Not exposed to Major League Baseball Need and Want in this region
Marketing Demographics Age Gender Family Life Cycle Income
Market Behavior Social Classes Lifestyles Personality Characteristics
Market Needs Automatically fulfills need for baseball Clean, good, affordable entertainment Community needs