1. So You Have to….Create a Business Plan Gluten Free Family Restaurant Statistical Insight and Statistical Datasets Sarah Palmer Sarah.palmer@proquest.com

2. Assignment: Create a Business Plan Business Plan for a New Product What is the Product? Who will it appeal to? What is it similar to that exists? What data to use?

3. The Gluten Free Family Restaurant Fresh off my success of iZen Im opening a restaurant Disclaimer: This venture is totally made-up and only used as an example to show the content in Statistical Insight and Statistical Datasets – so lets have some fun!

4. The Thought Process Gluten free is a popular food trend Families like to eat out Want to have food options for everyone in the family Gluten free and link to ADHD So lets create an family restaurant where kids and parents can have fun and not break the bank!

5. Lets start with Statistical Insight Basic Search: Gluten What are the top products? Could this inform the type of food to serve at the restaurant?

6. I really want gluten free Advanced Search: gluten free – all fields including full text Takes me to the PDF level

8. Interesting Result 3 million people sensitive to gluten? Potential market

9. Industry Information Industry information can be expensive – its in Statistical Insight! Gluten appears 59 times in document - Maybe add a bakery to the restaurant?

10. ADHD Basic search for ADHD – 49 results Change sort to Date Published Would someone think this report would have ADHD information by its title? Quickly scan PDF to find ADHD mentioned 10 times in document.

12. Other Results

13. Now lets move to Statistical Datasets Statistical Insight provides reports with statistics Statistical Datasets provides numbers – datasets that are too big to publish or are not included in reports Cooked v. Raw

14. HCUP "Type – Other." WebCEO. 2009. Agency for Healthcare Research and Quality, Healthcare Cost and Utilization Project [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.hcup- us.ahrq.gov/nisoverview.jsp

15. American Recovery – funding for allergy research "Obligated." WebCEO. 2011. Recovery Accountability and Transparency Board, American Recovery and Reinvestment Act [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://usaspending.gov

16. Similar restaurant "Food – Fast Food Restaurants." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Behavior [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.mediamark.com/

17. Food purchases - pasta "Expenditures – Food 2009." WebCEO. 2011. Easy Analytic Software Inc. (EASI), Consumer Expenditures [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.easidemographics.com/about/easiMethods.asp

18. Similar industry "Annual Payroll." WebCEO. 2010. United States Census Bureau, Industrial establishments, payroll, employment [Data file]. ProQuest Statistical Datasets. 08/16/2011. http://www.census.gov/csd/susb/susb.htm

19. Families

20. Restaurant employees

21. Resources Specific statistical webinars http://proquest.libguides.com/statistical_webinars Libguides http://proquest.libguides.com/index.php Listserv http://www.lexisnexis.com/academic-forms/listserv.aspx