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Nourishing Brand RelationshipsRelationships Presents a Special Event Presents a Special Event Back to Outline.

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Presentation on theme: "Nourishing Brand RelationshipsRelationships Presents a Special Event Presents a Special Event Back to Outline."— Presentation transcript:

1 Nourishing Brand RelationshipsRelationships Presents a Special Event Presents a Special Event Back to Outline

2 Under the Patronage of the Ministry of Tourism Back to Outline

3 SummarySummary SOME JOBS SOME JOBS Silver and Bronze Packages Silver and Bronze Packages INTRODUCTION AWARNESS and AIM AWARNESS and AIM SCENARIO and SCENOGRAPHY SCENARIO and SCENOGRAPHY Contact Platinum and Gold Packages Platinum and Gold Packages DATES and SITES DATES and SITES

4 Introduction. The Event will show the patrimony of the Lebanese starting from the 20 th century. The Lebanese district life at that time was more social, with a friendly atmosphere, and solidarity. All skilled workers used to come to houses and work in homes and gardens. They used to offer their services to all the neighbourhood, at a precise time and day of the week. Back to Outline

5 Some JOBS Some JOBS The BOYAGEH: Otherwise the shoe cleaner, He used to collect all neighbourhoods shoes to be cleaned in one house The SALLEH LASTIKO: Or the Shoemaker, who used to come in one house and collect all the neighbours shoes in need of repair. It was always at a specific day of the week Back to Outline Next

6 The MOUKACHECH: Refurbishing the canes for chairs. Same visiting process The MOUJALLEKH: His job is to sharp all knives and cutting tools like scissors etc… Same visiting process like others, same day of the week for all neighbourhood Some JOBS Some JOBS Back to Outline Next

7 The MOUBAYYED At the beginning of the 20 th century, Stainless steel and Tefflon didnt exist yet, kitchen equipment was in brass and usually covered with a lay of tin. The MOUNAJJED: All pillows and mattresses usually needed revamping after 1 or 2 years. He used to come to a certain house, collect all neighbours pillows and mattresses and fix them to redistribute them to owners later on. Some JOBS Some JOBS Back to Outline

8 Dates and Sites Dates and Sites Date Suggested : - Summer Mid July until Mid August -4 Weekends -Friday, Saturday, and maybe Sunday -Time from 5 to 11 p.m. and Sunday from 3 to 8 p.m. (Final date set according to political situation and regional holidays) Sites : different possibilities. we Suggest: -Down town the souks -Down town the zone pietone around Aishti zone -Zaitunay Bay -Or any other place in Lebanon Back to Outline

9 Scenario and Scenography Scenario and Scenography About 50 to 60 actors will be living and acting as if in the old days. They will be practicing their old ancient skilled jobs and will be dressed in the old Lebanese costumes, walking between people, living their old typical life. If some pedestrians are interested to live with them, they can be dressed, on site, by the Artisanat, and enjoy their way of living. People will discover the real friendly and practical way of living of the Lebanese. People, and mainly children will discover these old jobs, and if they wish, learn and practice them Back to Outline Next

10 Many shows will take place during this event A precise scenario will be worked on minute by minute We are highly convinced that this event will be a great success and will be repeated every year, it will be the talk of the town and the press not only locally but also internationally. If you are interested in being a partner, your decision will have to be taken by end April 2013 Back to Outline Scenario and Scenography Scenario and Scenography Next

11 Scenography for ZAITUNAY BAY Scenography for ZAITUNAY BAY one skilled labor ; 2 restaurants Change of place every 1/2 an hour so all visitors will be able to see all labors Some other skilled workers will be on the upper floor. Scenography for the SOUKS or Aishti area Scenography for the SOUKS or Aishti area The Skilled workers will be acting and walking in all the area, they will change their place of work every 1 or 2 hours so all visitors are able to see all professions. The main area will be the Fakhry bey street or the walking area around Aïshti Back to Outline

12 AWARNESS and AIM AWARNESS and AIM This is why to be able to go into this mood and show them this patrimony, we decided to create during 2 days and 4 weeks every evening, from 6 pm to 11 pm down town in Beirut and possibly in other cities like, Byblos, Tyr, Tripoli, etc…the ambiance of a living district depicting the beginning of the century. The aim is to go back to the memory of the old generation and show to the young generation how was the district life by showing them the skilled jobs of that time. They heard about them but they cannot imagine how it was. With that event they will have an image of this patrimony. AWARNESS : What is more important than supporting the Lebanese patrimony? Titling your name with this Lebanese image, will show your interest to Lebanese values. Press is guaranteed to cover such an event. Back to Outline

13 PLATINUM USD 35,000 (Max. 2) COMPANY NAME associated to events name. PRESS CONFERENCE: logo centered on back drop BROCHURE –if any: one page of advertisement inside, front or back cover + one page editorial + logo on logos page 1000 INVITATIONS Logo on back of invitation card ( copies) 4 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks SPECIAL PACKAGES : flyers, product promotion, stands, shows etc… can be arranged. Extra cost to be paid by sponsor. EXCLUSIVITY in your category GOLD USD 20,000 (Max. 3) PRESS CONFERENCE: logo on back drop around Platinums BROCHURE –if any: one page ad + one page editorial + logo on logos page 800 INVITATIONS Logo on back of invitation card ( copies) 3 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks SPECIAL PACKAGES : flyers, product promotion, stands, shows etc… can be arranged. Extra cost to be paid by sponsor. Possible EXCLUSIVITY in your category to be negotiated Back to Outline

14 SILVER USD 10,000 ( Max 5) PRESS CONFERENCE: Logo on back drop BROCHURE- if any: ½ page ad+ ½ page éditorial + logo on logos page 600 INVITATIONS : LOGO on back of invitation card ( copies) 2 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks SPECIAL PACKAGES : flyers, product promotion, stands shows etc…Can be arranged. Extra cost to be paid by sponsor. BRONZE USD 5,000 ( Max.20) PRESS CONFERENCE: Logo on back drop BROCHURE- if any: ½ page ad logo on logos page 400 INVITATIONS LOGO on back of invitation card ( copies) 2 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks SPECIAL PACKAGES : flyers, product promotion, stands etc… can be arranged. Extra cost to be paid by sponsor.

15 This event and concept are bee Events & PR (Division of CMIT) properties and cannot be used totally or partially without an official written approval issued bee Events & PR DECISION TO BE TAKEN PRIOR TO END OF APRIL 2013 Back to Outline

16 HEAD OFFICE Achrafieh Street Sausalito Bldg Achrafieh Street Sausalito Bldg Achrafieh Beirut – LEBANON Achrafieh Beirut – LEBANON Tel & Fax : Tel & Fax : Mobile : Mobile : Contacts Back to Outline


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