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GENERAL MEDIA OFFER Effective from 30th January 2014.

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Presentation on theme: "GENERAL MEDIA OFFER Effective from 30th January 2014."— Presentation transcript:

1 GENERAL MEDIA OFFER Effective from 30th January 2014

2 Magazine for women living consciously Features: explicit, freshness, individual, quick response monitoring Show and test a lot of products, novelties Characteristic, definitely drafter, new thematic blogs: Alapkonyha: cooking blog Stílfűrész: culture blog Shopaholic: shopping blog New Életmód: health, sports and fitness blog Poronty: baby blog Tejben-vajban: fashion & trends blog Ego: ordinary psychological blog Raktár: house-environment-design 2 ABOUT DÍVÁNY

3 women (aff. 100) 52% year-old (aff. 110) 78% have a degree (aff. 208) 40% live in Budapest (aff. 198) 38% are members of socio-economic groups Esomar AB (aff. 185) 37% graduate white-collar workers (aff. 240) 24% Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, (15+ domestic audience) 3 AUDIENCE OF

4 REACH monthly real user: RU daily real user: RU daily page impression: PI daily ad view: leaderboard (total site): AV roadblock (article pages): AV Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, (15+ domestic audience), Adverticum Adserver NG November

5 SUPPORT Offer box on front page of Index Columns of Index Front page of Velvet

6 AVERAGE TIME SPENT PER VISITOR 6 Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, (15+ domestic audience), hr:min:sec

7 7 CreativeDaily list price Leaderboard 1 (970x90 px or 728x90 px, IN NEW ZONE!) HUF Half page / Filmstrip 2 (300x600 px) HUF Roadblock (640x360 px, article pages) HUF 1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day. 2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle A cannot be ordered on same day. DAILY LIST PRICES ON DÍVÁNY LeaderboardLeaderboard RoadblockRoadblock Half page

8 8 8 CreativeCreative sizeDaily list price Billboard 1 970x250 px 970x31 px HUF Interstitial 2 970x550 px, 8 sec HUF Pushdown 3 970x90 px 970x415 px, IN NEW ZONE HUF XL layer 2 max. 970x550 px, 8 sec HUF 1 Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 2 Frequency capping: 1/user/day 3 Freq. capping: 1 user/day automatically. It pushes down the given sites content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site RICH MEDIA DAILY LIST PRICES

9 LIST PRICES OF TEXT AND IMAGE ADS 9 1) PR article2) branded offer box3) image-text ad 4) sponsored text link under the articles HUF / day Ft / week Ft / week 1) PR article Continuous highlighting: the lead appears on the right side of the front page, the front page of columns and the article pages. Specification: characters with 2-3 pictures + lead: max characters with spaces. 2) Branded offer box The box appears on every page of Dívány in 310x300 px size. The advertisers logo appears on the box. Specification: vector logo, picture in 280x160 px, marketing message (max. 32 characters title with spaces, 90 characters lead with spaces). 3) Image-text ad The box appears on every page of Dívány, it links to the advertisers page. Specification: picture in 148x83 px, max characters text with spaces. 4) Sponsored text link under the articles The link appears at the end of every page of Díványs articles. Specification: max. 90 characters link with spaces (exception PR articles) 9

10 SAMPLES OF TEXT AND IMAGE ADS 11 1.PR article and lead 2.Branded offer box 3.Image-text ad 4.Sponsored text link

11 SPONSORATION Full-screen sponsoration + fix super leaderboard on a blog Alapkonyha list price: HUF/week Életmód list price: HUF/week Poronty list price: HUF/week Shopaholic list price: HUF/week Stílfűrész list price: HUF/week Tejben-vajban list price: HUF/week Ego list price: HUF/week* Raktár list price: HUF/week* 550x70 px + 310x200 px 11 Template can be downloaded here: This price is available to 31st March 2014 Full-screenFull-screenFull-screenFull-screen Super leaderboard

12 RICH MEDIA SOLUTIONS

13 Spectacular, not evadable ad formats Capable for creative and interactive solutions Support branding aims Longer user involvement: higher interaction rate and time 13

14 Half page as a giant ad in 300x600 px is perfectly suitable for brand messages Appearance: at the top of front page of Index, in the zone of medium rectangle A Filmstrip can be run at the zone of half page. IAB BRANDING UNITS 14 Half page/filmstrip and medium rectangle A cannot be ordered on same day and site/column. 300x600 px HALF PAGE / FILMSTRIP

15 Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertisers landing page Frequency capping: 1/user/day automatically INTERSTITIAL x550 px, 8 sec Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.

16 Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page. The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the above the content appearance, it is less interrupting for the user. This creative is particularly suitable for placing interactive elements. Frequency capping: 1/user/day in open state. Creative size: 970x250 px 970x31 px Appearance: under the heading on every page of the publication in super leaderboard zone x250 px x BILLBOARD Billboard, interstitial, pushdown, leaderboard and XL layer cannot be ordered on same day and site/column.

17 Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages Appearance: under the heading on every page of the publication in super leaderboard zone 970x90 px 970x415 px 17 Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column. PUSHDOWN

18 18 XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertisers landing page on click. Frequency capping: 1/user/day automatically XL LAYER 18 Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column. 970x550 px, 8 sec

19 FOR MOBILE, TABLET ADVERTISEMENT OPPORTUNITIES PLEASE CONTACT YOUR SALES ACCOUNT REPRESENTATIVE! 19 mobile application mobile browser

20 Prices do not include appearance on seasonal sections of publications. VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated. The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd., Index.hu Ltd. and Közép Európai Média és Kiadó Ltd. (CEMP). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending or using the informations. 20

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