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Real Estate Bannerlink. Page 2 Core Bannerlink Product Expandable Rich Media ad unit 300 + Real Estate listings video within each ad Dynamic inventory.

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Presentation on theme: "Real Estate Bannerlink. Page 2 Core Bannerlink Product Expandable Rich Media ad unit 300 + Real Estate listings video within each ad Dynamic inventory."— Presentation transcript:

1 Real Estate Bannerlink

2 Page 2 Core Bannerlink Product Expandable Rich Media ad unit Real Estate listings video within each ad Dynamic inventory updates Customizable button labels and calls-to-action Listing video with music and human voiceover Ability to filter listing inventory at import Peel-back cover display or header graphic

3 Page 3 Bannerlink Formats Bannerlink with In-Banner Video & Listings All core Bannerlink listing functionality Cover display ad (Optional) Display Real Estate inventory within one ad Capability to play in-banner video Social media options

4 Page 4 Bannerlink Formats Pencil Push-Down All core Bannerlink listing functionality Local market roadblock with companion ad Display custom ad (static, flash or IBV) Display all of the dealers/advertisers listings

5 Page 5 Bannerlink Formats Carousel Bannerlink All core Bannerlink listing functionality Optional geotargeting for multi-office listings Case Study for Multi-Office: Impressions: 118K+ Interaction Rate: 22.07% Total IBV Play Time: 37+ hours CTR:.14%

6 New Bannerlink Formats Non-Expandable Bannerlink All core Bannerlink listing functionality Optional IBV Social media options Page 6 Koenig & Strey 300x x250

7 Page 7 Bannerlink Reporting Reporting Portal Reporting tool provides automated metrics Available 24/7 Download excel report reports automatically Bannerlink reporting tracks engagement; including impressions, interaction, clicks thru, video play time, leads generated, etc… Average interaction rates for Bannerlink campaigns are up to 5x higher than other rich media ads

8 Page 8 Bannerlink Success Stories Advance Realty – Baltimore This real estate campaign delivered 350K impressions over 30 days, more than 65 hours of user interaction, and a click-through rate of.22% and a 16% interaction rate ReMax at the Shore – Philly This real estate campaign delivered 275K impressions in less than 2 months, 141 hours of user interaction, a 25% interaction rate and a CTR of.31% Coldwell Banker - Winnetka This real estate campaign using List Hub automated data delivered 600K impressions over 6 months, more than 117 hours of user interaction, and a 17% interaction rate and a CTR of.16%

9 Page 9 Key Value Proposition Bannerlink Engagement Typical rich media ad unit = 2.5% to 3.5%* Bannerlink average engagement rate = 14.8% Bannerlink average interaction time per campaign per month = 50+ HOURS Bannerlink provides the ability to put entire inventory in front of a user – IN PAGE. Bannerlink provides a more qualified customer post click Bannerlink provides in-banner video with listing level merchandising * DoubleClick Rich Media Benchmark report 2010

10 Page 10 The Power of Listing Video Awareness Education Evaluation Proposal Purchase


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