Presentation on theme: "GENERAL MEDIA OFFER Effective from 1st January 2014."— Presentation transcript:
GENERAL MEDIA OFFER Effective from 1st January 2014
Sport Géza is the sports publication of Index since June 2008 with 99.000 real users a day* important sports: Formula-1, tennis, water polo, boxing, football Sport Géza regularly online broadcast major events (football games, Olimpic) daily monitoring with many photos of sports events lighter, more tabloid topics, exclusive articles straightforward and objective, fresh approach, without taboos Forrás: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ belföldi közönség) 2
men (aff. 139) 66% 25-59 year old (aff. 101) 71% have a degree (aff. 214) 42% live in Budapest (aff. 186) 35% are members of socio-economic groups Esomar AB (aff. 191) 38% breadwinner (aff. 105) 56% Forrás: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ belföldi közönség) 3 AUDIENCE OF
4 monthly real user: 435.000 RU daily real user: 99.000 RU daily page impression: 199.000 PI daily ad view: leaderboard (total site): 176.000 AV roadblock (article pages): 148.000 AV 4 REACH Source: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ domestic audience), Adverticum Adserver NG November 2013
5 CreativeDaily list price Leaderboard 1 (970x90 px or 728x90 px) 600 000 HUF Roadblock (640x360 px, article pages) 700 000 HUF Half page/filmstrip 2 (300x600 px) 910 000 HUF LeaderboardLeaderboard RoadblockRoadblock 5 1 Advertisement appears under the heading on every page of the publication. Leaderboard, pushdown and billboard cannot be ordered on same day. 2 Advertisement appears on every page of the publication. Half page/filmstrip, medium rectangle A cannot be ordered on same day. Half page DAILY LIST PRICES ON SPORT GÉZA
6 6 CreativeCreative sizeDaily list price Billboard 1 970x250 px 970x31 px 900 000 HUF Interstitial 2 970x550 px, 8 sec 1 200 000 HUF Pushdown 3 970x90 px 970x415 px, IN NEW ZONE! 900 000 HUF XL layer 2 max. 970x550 px, 8 sec 1 320 000 HUF RICH MEDIA DAILY LIST PRICES 1 Frequency capping: 1/user/day. Appears in opened position and closes on click. After closing a strip remains, which reopens on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. 2 Frequency capping: 1/user/day 3 Freq. capping: 1 user/day automatically. It pushes down the given sites content and every other time it expands on click. Advertisement appears under the heading on every page of the publication. Leaderboard cannot be ordered on same day and site. Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site
7 PR ARTICLE Appearance: front page of Sport Géza + article page PR article: max. 2.000 characters with spaces 2-3 static pictures PR lead (text box, the lead links to the pr article) title: max. 35 characters with spaces lead: max. 20 characters with spaces List price: 350.000 HUF/day Expected ad view: 176.000 AV/day Expected reach: 99.000 RU/day front page, zone can change Forrás: Ipsos - Gemius SA: gemius/Ipsos Fusion Data, 2013-11 (15+ belföldi közönség); Adverticum Adserver NG November 2013 article pages
Spectacular, not evadable ad formats Capable for creative and interactive solutions Support branding aims Longer user involvement: higher interaction rate and time 11
Half page as a giant ad in 300x600 px is perfectly suitable for brand messages Appearance: at the top of front page of Index, in the zone of medium rectangle A Filmstrip can be run at the zone of half page. 12 Half page/filmstrip and medium rectangle A cannot be ordered ordered on same day and site/column. Half page HALF PAGE / FILMSTRIP
13 Billboard is a noticeable, openable-closeable creative format that appears below the header by pushing down the content of the page. The banner starts in an open position and can be closed by clicking. After clicking only a row remains, which can be reopened by clicking. Because of the above the content appearance, it is less interrupting for the user. This creative is particularly suitable for placing interactive elements. Frequency capping: 1/user/day in open state. Creative size: 970x250 px 970x31 px Appearance: under the heading on every page of the publication in super leaderboard zone 13 970x250 px x BILLBOARD Billboard, interstitial, pushdown, leaderboard and XL layer cannot be ordered on same day and site/column.
14 Interstitial as a not evadable ad format in 970x550 px appears before the page loading, which links to advertisers landing page Frequency capping: 1/user/day automatically INTERSTITIAL 14 970x550 px, 8 sec Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.
Pushdown as an expandable ad format (from 970x90 px to 970x415 px) is perfectly suitable for brand messages Appearance: under the heading on every page of the publication in super leaderboard zone 970x90 px 970x415 px 15 PUSHDOWN Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column.
16 XL layer appears after the page loading in max. 970x550 px, which appears over the content and link to the advertisers landing page on click. Frequency capping: 1/user/day automatically XL LAYER 16 Billboard, interstitial, pushdown and XL layer cannot be ordered on same day and site/column. 970x550 px, 8 sec
FOR MOBILE, TABLET ADVERTISEMENT OPPORTUNITIES PLEASE CONTACT YOUR SALES ACCOUNT REPRESENTATIVE! 17 mobil alkalmazás mobil böngésző
Prices do not include appearance on seasonal sections of publications. VAT not included. CEMP Sales House reserves the right of changing rate cards. The pictures in the offer are illustrated. The estimated datas in this offer was determined by results of gemius Online Publishers' Audit, gemius / Ipsos Audience and Adverticum NG. The informations included in the offer are the property of a CEMP SH Ltd., Index.hu Ltd. and Közép Európai Média és Kiadó Ltd. (CEMP). Parties hereby undertake to keep all and any data and/or information constituting Trade secret strictly confidential and not to make such information public or disclose to third parties, nor to allow third persons to have access thereto unless expressly agreed to by the other Party in writing. Otherwise the recipient of the offer acknowledges the fact that Index.hu Zrt or any member of the CEMP Group has the right to ask restitution from them or the third party, in case of unauthorizedly sending or using the informations. 18