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Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Total Quality Management - TQM The quality journey continues……..

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Presentation on theme: "Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Total Quality Management - TQM The quality journey continues…….."— Presentation transcript:

1 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Total Quality Management - TQM The quality journey continues…….. Author: Dr Rhys Rowland-Jones

2 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Session Plan Introduction to concepts of TQM Standards and TQM TQM Reasons for failure Measurement of Quality

3 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Total Quality Management TQM is a philosophy which applies equally to all parts of the organization. TQM can be viewed as an extension of the traditional approach to quality. TQM places the customer at the forefront of quality decision making. Greater emphasis on the roles and responsibilities of every member of staff within an organization to influence quality. All staff are empowered.

4 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Total Quality Management Doing things right….. ….FIRST time. Internetix (2005)

5 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction British Standards on TQM BS 7850-1:1992 Total quality management. Guide to management principles. BS 7850-2:1994, ISO 9004-4:1993 Total quality management. Guidelines for quality improvement.

6 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Elements of TQM Leadership –Top management vision, planning and support. Employee involvement –All employees assume responsibility for the quality of their work. Product/Process Excellence –Involves the process for continuous improvement.

7 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Elements of TQM Continuous Improvement –A concept that recognizes that quality improvement is a journey with no end and that there is a need for continually looking for new approaches for improving quality. Customer Focus on Fitness for Use –Design quality Specific characteristics of a product that determine its value in the marketplace. –Conformance quality The degree to which a product meets its design specifications.

8 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction A fundamental concept of TQM from BS 7850 - a Process A set of inter-related resources and activities which transform inputs into outputs. (ISO 8402). Any activity that accepts inputs, adds values to these inputs for customers, and produces outputs for these customers. The customers may be either internal or external to the organization. (BS 7850)

9 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Controls Process Outputs Inputs Resources "The Simple Process" (Source: BS 7850: 1992, Total Quality Management)

10 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Changing Role of the Process Owner As customer Process owner As customerAs supplier Process owner As supplier Process 1 Input Output Output to customer Input from supplier (Source: BS 7850: 1992, Total Quality Management)

11 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction TQM & organizational Cultural Change Traditional Approach Lack of communication Control of staff Inspection & fire fighting Internal focus on rule Stability seeking Adversarial relations Allocating blame TQM Open communications Empowerment Prevention External focus on customer Continuous improvement Co-operative relations Solving problems at their roots

12 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Customers expectations for the product or service Customers perceptions of the product or service Customers expectations for the product or service Customers perceptions of the product or service Gap Perceived quality is poor Perceived quality is good Expectations > perceptions Expectations = perceptions Expectations < perceptions Perceived quality is governed by the gap between customers expectations and their perceptions of the product or service Customers expectations of the product or service Gap Source: Slack et al. 2004

13 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Additional views of Quality in Services Technical Quality versus Functional Quality –Technical quality the core element of the good or service. –Functional quality customer perception of how the good functions or the service is delivered. Expectations and Perceptions –Customers prior expectations (generalized and specific service experiences) and their perception of service performance affect their satisfaction with a service. Satisfaction = (Perception of Performance) – (Expectation)

14 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Customers expectations concerning a product or service Customers perceptions concerning the product or service Previous Experience Word of mouth communications Image of product or service Customers own specification of quality Managements concept of the product or service organizations specification of quality The actual product or service Gap 1 Gap 2 Gap 3 Gap 4 A Gap model of Quality Source: Parasuraman, Zeithman and Berry. 1985

15 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Continuous Improvement Philosophy that seeks to make never-ending improvements to the process of converting inputs into outputs. Kaizen: Japanese word for continuous improvement.

16 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Implementing TQM Successful Implementation of TQM –Requires total integration of TQM into day-to-day operations. Causes of TQM Implementation Failures –Lack of focus on strategic planning and core competencies. –Obsolete, outdated organizational cultures.

17 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Obstacles to Implementing TQM Lack of a company-wide definition of quality. Lack of a formalized strategic plan for change. Lack of a customer focus. Poor inter-organizational communication. Lack of real employee empowerment. Lack of employee trust in senior management. View of the quality program as a quick fix. Drive for short-term financial results. Politics and turf issues.

18 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Some criticisms of TQM 1.Blind pursuit of TQM programs 2.Programs may not be linked to strategies 3.Quality-related decisions may not be tied to market performance 4.Failure to carefully plan a program

19 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction PDCA Cycle repeated to create continuous improvement Time Performance Continuous improvement Plan Do Check Act

20 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Recognizing and rewarding Quality Promotion of high quality goods and services –Malcolm Baldrige National Quality Award (MBNQA) (United States) –Deming Prize (Japan) –European Quality Award (European Union) –ISO9000 certification

21 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction The integrated framework of the Baldrige Award criteria Source: 2004 Criteria for Performance Excellence, U.S. Dept. of Commerce, Baldrige National Quality Program, National Institute of Standards and Technology, Gaithersburg, MD 20899. (www.quality.nist.gov)

22 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Product Continual improvement of the quality management system Customers (and other interested parties) Requirements Management responsibility Resource management Measurement, analysis and improvement Product realisation Output Satisfaction Input Source: BS EN ISO 9001:2000 Key: Value adding activity information flow Customers (and other interested parties)

23 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Overview of the EFQM Excellence Model

24 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Quality Award common elements All take holistic approach Customers/people Measurable characteristics Visible Basis taken from TQM

25 Total Quality Management - TQM Standards in Action www.bsieducation.org/standardsinaction Summary TQM – a way of working Involves everyone High prominence on customer Awards based upon TQM


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