1. 1© Copyright 2012 EMC Corporation. All rights reserved. Competitive Swap Promotion All values must be registered and approved through PSC Promotion Rules: Swap value is calculated on the returning hardware, and capped at 25% of the new deal value (HW only) All swap values will be passed on via discounting to the transfer price Deals booked and billed between April 1, 2012 and June 30, 2012-equipment must be returned by December 31, 2012 New EMC storage sold must have at least twice the capacity of the swapped-out competitive storage Swap EquipmentSwap ValuesRules Hitachi - VSP; Tagmastore(USP Models Only)$400/TB Registration Only 20TB CAP IBM - DS8000 Series NetApp - FAS Series $300/TB Registration only 20TB CAP Dell - Compellent; Equallogic; DX $250/TB Registration only 20TB CAP HP - EVA; LeftHand; 3PAR IBM - DS4000; DS5000; XIV Hitachi - AMS $200/TB Registration only 20TB CAP

2. 2© Copyright 2012 EMC Corporation. All rights reserved. Tech Refresh Promotion DMX, CX, and NS Trade-In Program All values must be registered and approved through PSC Promotion Rules: Trade-In must be customer owned asset Trade-In value will be passed on via discounting to the transfer price Detailed RMA for returning system must be associated to new deal SO number Trade-In value capped at 25% of the transfer price on the new deal value (HW only) Deals booked and billed between April 1, 2012 and June 30, 2012-equipment must be returned by December 31, 2012 Trade-InSellGet Symmetrix DMX3, DMX4 Any VMAX Symmetrix DMX4 VNX $300/TB Trade-In Value CLARiiON CX4 NS Models (NS120, NS480, NS960) VNX Atmos $300/TB Trade-In Value CLARiiON CX3 CX300, CX500, or CX700 NS Models (NS20, NS40, NS80) VNX Atmos $200/TB Trade-In Value

3. 3© Copyright 2012 EMC Corporation. All rights reserved. Swap & Trade Terms and Conditions Competitive Swap Promotion Rules New EMC storage sold must have at least twice the capacity of the swapped-out competitive storage (except BRS) Example: Must sell 2 TB of EMC for every 1 TB of competitive storage replaced Deals booked and billed between April 1, 2012 and June 30, 2012-equipment must be returned by December 31, 2012 Swap value is calculated on the returning hardware, and capped at 25% of the new deal value. Some deal caps include only hardware while others include hardware and software Minimum eligible replacement = 1 TB of competitive storage All non-disk storage will be priced to market value by Global Financial Services All swap values will be passed on via discounting to the transfer price All Programs subject to change or cancellation Technology Refresh Promotions Trade-in value is passed on via discounting to the transfer price VNXe is excluded and will be looked at on an exception basis only Trade value is calculated on the returning hardware, and capped at 25% of the new deal value. Some deal caps include only hardware while others include hardware and software Trade-In must be customer owned asset RMA for returning system must be associated to new deal SO number Deals booked and billed between April 1, 2012 and June 30, 2012-equipment must be returned by December 31, 2012 Reminder: Sales Promotions are subject to change. Ensure you are using the most up-to-date version on Powerlink.

4. 4© Copyright 2012 EMC Corporation. All rights reserved. Try & Buy Process Flow Unified or Data Domain opportunity Distributor/Reseller submits request through Channel Xpress with customer qualification questionnaire form attached PSC approves quote with T&Cs attached Distributor/Reseller accept T&Cs by placing approved quote to order Product ships to prospect

5. 5© Copyright 2012 EMC Corporation. All rights reserved. 60-day clock starts day of shipment Reseller follows up with prospect at day 21 to check on installation and implementation 15-day reminder email at day 45 to distributor/reseller from EMC Try & Buy contact Customer keeps unit; distributor/reseller invoiced for order Customer is happy; warranty extended 60-days Try & Buy Process Flow contd.