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Choices in Health Promotion Strategy: A social science perspective Dr Sebastian Garman.

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Presentation on theme: "Choices in Health Promotion Strategy: A social science perspective Dr Sebastian Garman."— Presentation transcript:

1 Choices in Health Promotion Strategy: A social science perspective Dr Sebastian Garman

2 Choices for Health Promotion (b)Provoking Agents(c)Coping and Chronicity Factors (a)Vulnerability FactorsOnsetOutcome Figure 1 Point of Intervention

3 Choices for Health Promotion Biological eg vulnerability factors Psychological eg provoking agents Social Psychological eg coping strategies Social eg caring arrangements Political or Policy eg barrier dismantling

4 Behaviour change model sees the aetiology as lying within the risky behaviours of individuals Individuals seen as deficient Action Strategy Examples

5 Empowerment models Individual focused Group focused Examples

6 Community-oriented models emphasis is placed on groups, group norms and community structures Examples Case study

7 Socially transformatory models Focus on social change and justice affected communities to be supported in ways that promote social justice. Examples Case studies

8 The case of tobacco Cessation Assistance Public Education Social Marketing Smoking ban Taxation

9 Lessons learned


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