1. P ROMOTION Businesses use Advertising and Sales Promotions to get you to buy their product / use their service, but what is the difference?

2. F OR M ORRISONS ( OR ANY SUPERMARKET ) CAN YOU THINK OF AS MANY WAYS AS YOU CAN THAT THEY : Tell you about the products they sell and what the store has to offer. Encourage you to buy the products once you are there. AO1: State an example of advertising and sales promotion

3. Promotion Today you will learn: What is promotion and what methods different businesses use. You will be successful if you can: AO1: State an example of advertising and sales promotion AO2: Explain the difference between advertising and sales promotion AO3: For a given business evaluate the methods used. Stretch: Business Guru

4. A DVERTISING OR S ALES P ROMOTION

5. AO2: Explain the difference between advertising and sales promotion

6. T ASK : B IG – V - S MALL For a big business of your choice give example of advertising and sales promotion they use. For a small business of your choice give examples of advertising and sales promotion they use. For each explain why you think they use the methods of advertising and sales promotion you have identified. AO3: For a given business evaluate the methods used.

7. T ASK : B IG – V - S MALL AO3: For a given business evaluate the methods used. Dyson Identify examples of advertising and sales promotions used by a big and small business of your choice Cadbury Describe the advertising and sales promotions used by big and small business of your choice. BMW Analyse the advertising and sales promotions used by a big and small business of your choice (adv / dis) Apple Justify the advertising and sales promotions used by a big and small business of your choice If you finish your task do the next group task Extension: Business Guru

8. P LENARY What have you learned this lesson. Back it up with real business examples.