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your data for sale These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads “They.

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Presentation on theme: "your data for sale These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads “They."— Presentation transcript:

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5 your data for sale These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads “They knew what you were searching for, so they could gather your data more efficiently and sell better ads”

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10 Web services promote ideals of trust and transparency but they are the first that break our privacy. If it's on the Internet, it isn't private

11 “When we have location information, we use it to tailor our Services for you and others, like helping you to check-in and find local events or offers in your area or tell your friends that you are nearby”

12 Apps sell your data Farmville and Texas Holder Poker sent personal data to advertising agencies: they got them using the Facebook ID Even Facebook, according to the Wall Street Journal, sent client datas to agencies when they clicked on adverts

13 GMAIL LOOKS YOU The contents of incoming and outgoing s are analyzed by automated software. “Our automated systems analyse your content (including s) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored”.

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15 The greatest evolution of this system will be the rediction of user's future choices Web services want to manipulate human mind in order to direct users to specific interests and products

16 . This technology is a system that learn to predict what you need, even before you ask. The company plans to figure out what you want and ship it to you long before you ever order it The concept of speech-enabled assistants that can ease tasks or even tackle them before being asked

17 “WE’RE USED TO TREATING INFORMATION AS “FREE”, BUT THE PRICE WE PAY FOR THE ILLUSION OF “FREE” IS ONLY WORKABLE SO LONG AS MOST OF THE OVERALL ECONOMY ISN’T ABOUT INFORMATION”

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