Presentation on theme: "UNIVERSITÀ DEGLI STUDI DI PAVIA"— Presentation transcript:
1 UNIVERSITÀ DEGLI STUDI DI PAVIA DIPARTIMENTI DI GIURISPRUDENZA, INGEGNERIA INDUSTRIALE E DELL’INFORMAZIONE, SCIENZE ECONOMICHE E AZIENDALI, SCIENZE POLITICHE E SOCIALI, STUDI UMANISTICICorso di laurea Magistrale Interdipartimentale in Comunicazione Professionale e Multimediale
2 IDENTITY AND REPUTATION: THE FREEDOM OF BEING YOURSELF IN THE 2.0 CAGE WEB TRICKIDENTITY AND REPUTATION:THE FREEDOM OF BEING YOURSELF IN THE 2.0 CAGETesi di Laurea diSabrina PetitjacquesRelatore: Chiar.mo Prof. Marco DottiCorrelatrice: Chiar.ma Prof.ssa Federica Da MilanoANNO ACCADEMICO 2013/2014
3 The web and technologies expand the mental and physical faculties Today the web wants to build his own “human being” according to economic purposesThe web and technologiesexpand the mental and physical facultiesof human
4 your data for saleThese days companies know literally everything about you, your friends, your interests, and they use it all to sell ads“They knew what you weresearching for, so they couldgather your data more efficientlyand sell better ads”
5 The value of the human being is represented by the information that he inserts for free in the web.Instagram was sold to Facebook for a billion dollars in 2012,it employed only 13 people. What is its value?
6 VALUABLE PEOPLE Likes, comments and our researches define who we re. This data are valuable for web companies:they create targeted adverts basedon these datas
7 profiling technologies DIGITAL PROFILEEvery individual isrepresented indigital form innumerous data sets.The profile is createdwith the use ofprofiling technologiesbased on algorithms
8 How Facebook Knows You Better Than Your Friends Do Researchers from the University of Cambridge released a study indicating that Facebook may be better at judging people’s personalities than their closest friends, their spouses, and in some cases, even themselves.10 LIKES150 LIKES300 LIKES
9 are the first that break If it's on the Internet, it isn't private Web services promoteideals of trust andtransparency but theyare the first that breakour privacy.PRIVACY DOES NOT EXISTIf it's on the Internet, it isn't private
10 FACEBOOK FOLLOWS US“When we have location information, we use it to tailor our Services for you and others, like helping you to check-in and find local events or offers in your area or tell your friends that you are nearby”
11 Apps sell your dataFarmville and Texas Holder Poker sent personal data to advertising agencies: they got them using the Facebook IDEven Facebook, according to theWall Street Journal, sent clientdatas to agencies when they clicked on adverts
12 GMAIL LOOKS YOU The contents of incoming and outgoing s are analyzed by automated software.“Our automated systems analyse your content (including s) to provide you personally relevant product features, such as customised search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored”.
13 WEAREBLE TECHNOLOGY: FITNESS TRACKERS Free health apps are sharing your data with othercompanies. The latest sector under scrutiny forprivacy issues is the burgeoning healthapps market. Health and fitness apps,the new keen interest of insurancecompanies that are collectingdata on their users.
14 THE FUTURE PREDICTED BY TECHNOLOGY Web services want to manipulate human mind in order to direct users to specific interests and productsThe greatest evolution of this system will be the rediction of user's future choices
15 ANTICIPATORY COMPUTING .The company plans to figure out what you want and ship it to you long before you ever order it.This technologyis a systemthat learn to predictwhat you need,even beforeyou askThe concept of speech-enabled assistants that can ease tasks or even tackle them before being asked
16 “WE’RE USED TO TREATING INFORMATION AS “FREE”, BUT THE PRICE WE PAY FOR THE ILLUSION OF “FREE” IS ONLY WORKABLE SO LONG AS MOST OF THE OVERALL ECONOMY ISN’T ABOUT INFORMATION”