1. International Atomic Energy Agency INIS Promotion & Outreach INIS Training Seminar 14-16 November 2011, Vienna, Austria Taghrid ATIEH Leader, Capacity Building & Liaison Group INIS & NKM Section Department of Nuclear Energy T.Atieh@iaea.org http://www.iaea.org/inis

2. INIS Promotion & Outreach 2 Why What To Whom How

3. INIS Promotion & Outreach 3 DEFINITION OF MEMBERSHIP ARRANGEMENTS FOR INIS INIS Members Responsible for: 2.3.8 - establishing and carrying out promotional Activities throughout the applicable boundaries/ confines so that all persons who can derive benefit from INIS are made aware of its potential and of the information services that can be derived from it.

4. INIS Promotion & Outreach 4 Why Promotion & Outreach: Increase Awareness on the Benefits Increase Usage Increase Contribution/ Coverage Increase Financial Support

5. INIS Promotion & Outreach 5 INIS Products & Services What to promote: INIS System and its Benefits

6. INIS Promotion & Outreach 6 Actual Users To Whom/Targets: Stakeholders/ Decision Makers Authors/ Editors Intermediary Users/ Information Specialists Potential Users

7. INIS Promotion & Outreach 7 Joint Efforts INIS Secretariat + National INIS Centres

8. INIS Promotion & Outreach 8 How: Practices at the INIS Secretariat side Printed and electronic materials IAEA General Conference: Stand, topical CDs, briefing Main conferences: Promotional materials, topical CDs Presentation at selected meetings Information retrieval services Writing articles

9. INIS Promotion & Outreach 9 Assist ILOs in Promotion & Outreach Identify major conferences in Member States and liaise with the ILOs: http://www.iaea.org/cgi-bin/maeps.page.pl/search.htm How: Practices at the INIS Secretariat (cont..)

10. INIS Promotion & Outreach 10 Descriptive toolkits: How to Identify INIS Potential Users Using Meetings for INIS Promotion Available at INIS Members Area web site http://www.iaea.org/inis How: Practices at the INIS Secretariat (cont..) Demo http://www.iaea.org/INIS/Members_area/Members_only/Promotion/index.html

11. INIS Promotion & Outreach 11 Printed and electronic materials, Order FormOrder Form Available at INIS Members Area web site http://www.iaea.org/inis How: Practices at the INIS Secretariat (cont..) http://www.iaea.org/inis/Members_area/Members_only/Promotion/index.html

12. INIS Promotion & Outreach 12 How: at the ILO side Target relevant conferences/meetings to promote INIS Distribute promotional materials Short presentation Followed by demo of INIS Collection, INIS web site An exhibition/ stand with laptop Plan your annual INIS promotional campaign:

13. INIS Promotion & Outreach 13 Be prepared to present INIS, Describe the benefits ( use existing presentations ) Send the Author a copy once in the Database Identify potential sources/organizations of literature Identify points of contact, their contact information Get an appointment / Site visit Ensure continuity Offer your services Build and maintain users database How: at the ILO side

14. INIS Promotion & Outreach 14 Update the Document Delivery Service Promote your INIS services at your organizations web site; INIS Collection Open/Free Access Send us your organization URL: Send us your organization URL Keep your contact information up to date Incorporate INIS Search Widget in your organization web site http://inisdb.iaea.org/html/search-widget-samples/ http://www.iaea.org/INIS/Contacts/index.html How: at the ILO side

15. INIS Promotion & Outreach 15 How many have links? How: at the ILO side Link your web site to INIS web site/ INIS Collection

16. INIS Promotion & Outreach 16 http://www-ist.cea.fr/scripts/home/publigen/content/templates/show.asp?P=118&L=FR&ITEMID=8

17. INIS Promotion & Outreach 17 Write articles in national periodicals, and submit to INIS Advertisements in S & T periodicals How: at the ILO side

18. INIS Promotion & Outreach 18 Your Email How: at the ILO side

19. INIS Promotion & Outreach 19 http://www.iaea.org/INIS/About_us/INIS_in_the_World/index.html

20. INIS Promotion & Outreach 20 Feedback to the INIS Secretariat Users Contact/ Users Survey How: at the ILO side

21. INIS Promotion & Outreach 21 It is not the responsibility of one staff Joint efforts between ALL staff members at INIS centres : Selecting high quality input for inclusion in INIS Collection Preparing informative Abstracts and relevant Descriptors Retrieving relevant INIS references and full texts Giving effective presentation

22. INIS Promotion & Outreach 22 The INIS Secretariat is Always Ready to Assist You Effective promotion raises INIS profile Encourage support from higher authorities

23. INIS Promotion & Outreach 23 Thank You