2Post-Literate. A new generation is riding the crest of a new wave. Communication formats have changed.Following the media revolution of the 60’s, the world has changed into a new era that has been termed:Post-Literate.
3The West is well into the post-literate information age. Many emerging countries are likewise rapidly entering the post-literate age.
4Post-LiterateIn the post-literate world, learners have a base of literacy, but their primary meansof learning have shifted back to oral and aural media.
5This new generation learns and processes in terms of media such as television (drama, news, music, interactive graphics or text),radio (music, news, discussion), telephone (often in conjunction with TV or radio),
6This new generation learns and processes in terms of media such as computer (which involves basic literacy, but more visuals, graphics and click skills),etc.
7In post-literate society, writing and reading arestill of value, but only asthey facilitate manipulation of other media.
8The Western linear-type thinker There are differences in thought format between literate, “linear” thinkers and oral, or postliterate thinkers.The Western linear-type thinkerhas a high cultural value on Factual Knowledge.
9This affects the priority in learning, planning, and the The Western linear type thinker has a high cultural value on Factual Knowledge.This affects the priority inlearning, planning, and theunderlying sense of truth.Truth is seen as consisting in facts –Specific descriptive statements about an objective, perceivable reality.
10Truth is seen as consisting in facts – Specific descriptive statements about an objective, perceivable reality.Knowledge is seen as the accumulation of these facts.
11This dynamic relational concept of truth is called Oral culture, on the other hand, places priority on relationships, which produces a concept of dynamic truth and not a focus on facts.This dynamic relational concept of truth is calledFunctional Knowledge.
12This focuses on relational skills. Oral culturerelationshipsdynamic truthnot factsFunctional KnowledgeThis focuses on relational skills.Truth is seen in terms of personal integrityand fulfilment of relational and family obligations.
13The non-literate relational thinker -- with a focus on dynamic truth and functional knowledge –has a high facility of memory and an active skill of visual association.This is calledOral Literacy.
14The post-literate uses visual skills to process images and activities more than writing skills. While the post-literate has anactive attitude towardinteractive visual media,formal skills in traditionalliteracy may be weak.
15The post-literate may not have the high memory capacity of the traditional oral non-literate, due to the lackof emphasis on memorypower in the broaderdominant literate society.
16Post-literate technology assumes traditional literacy skills, but the typical post-literate is aPassive Literate.The literacy skills needed for visual dramatic portrayal on TV or a music video, for example, are more for perception than learning or self-expression.
17Literacy is assumed and even necessary, but is not primary. It serves as an adjunctto the event-orienteddynamic visual world of interactive media.
18The post-literate tends to favor an oral-aural learning style, which complements this visual event-oriented literacy.The post-literate places a higher value on relationships and interaction than the traditional literate society, similar to oral cultures.
19Personal experience is more important than objective fact and established knowledge. Thus in many ways the post-literate is more similar to the non-literate than is the literate.
20They process information and make decisions in similar ways. The learning and communication preferences of the post-literate are similar to those of the non-literate.They process information and make decisions in similar ways.Both are far removed from the way a literate person communicates, processes information, and makes decisions.
21Communication must make sense in the worldview of a culture. This presents the challenge ofhow to get inside the cultural worldview perspective andhow to cast your message in attractive, understandable, meaningful, and acceptable terms.
22A study of cultures and their communication formats is highly beneficial in knowing how to effectively communicate cross-culturally.